May 1 ST store activity plan

In order to ensure the effectiveness of the activity, it is often necessary to make an activity plan in advance according to the specific situation. The activity plan is a written plan arranged from the aspects of the purpose, requirements, methods, methods and progress of the activity. How should the activity plan be formulated? The following is my carefully organized activity plan for May Day store (5 selected articles), which is for reference only. Welcome to read it. 1

1. Activity mode

1. During the period from April 15th to May 1st, 1 yuan can be exchanged for 5 yuan goods at the cashier with the shopping receipt, and 1 yuan goods can be exchanged for 68 yuan guests and 2 yuan, and a "Fashion Sports T-shirt" can be exchanged for shopping in 1 yuan and above. (5.1 change the receipt before, and one ticket will be exchanged on the activity day. The goods exchanged are socks, vests, simple T-shirts, etc. This activity needs to set a minimum consumption standard. )

2. All guests who have made one-time shopping in 68 yuan can apply for a bonus card free of charge at the cashier with a single shopping receipt on that day; You can enjoy double points during the activity time. Customers who shop over 588 yuan on the same day can give a membership card and enjoy a membership discount in any cotton house chain store. (don't take part in the bonus activities after special-price goods and redemption of gifts, and get back the receipt in time after redemption of bonus cards)

3. For preferential products of member patents, in order to attract more members' customers to shop, a small number of styles of clothes are set to be discounted, that is, members' patents can be enjoyed on the basis of activity discounts. (This method needs new and high-profit products.)

4. Buying gifts and discounts are the most conventional means. After reaching a certain consumption amount, the proportional gifts will be returned (for example, socks will be given when you are over 38, vests and equivalent suspenders will be given when you are over 68, and sweaters will be given when you are over 128. Specific gifts need to be purchased as soon as possible. Discounted products do not participate in this scheme).

5. Shopping feedback. Guests who enter the store for consumption on April 15-May 1 can use the shopping receipt to cash in the store during the activity. (The feedback ratio should be determined in advance.)

2. Precautions

1. Personnel preparation. Make clear the position in advance, and assign the responsibility to the person, so as to avoid mistakes during the activity.

2. Prepare goods, purchase promotional items and specific discounts to ensure the supply of products participating in the event (it is recommended to purchase a batch of special promotional clothing).

3. Prepare gifts and accessories. The number of gifts is sufficient to ensure the supply. Confirm the required accessories and purchase them in advance.

(products and gifts to be purchased in the store, household items such as cups and washbasins, accessories such as clothes hangers and pimps)

4. In terms of communication, confirm the storefront, date and activity mode of each store. May Day Shop Activity Scheme 2

Activity Background:

At present, home appliance stores in xx area mainly take the form of discount lottery, supplemented by gifts. Xx Liuzhou Store (the name of this store is replaced by our store below) must create a new form of activity mode if it wants to occupy the market competitiveness in Liuzhou household appliances market. Therefore, we should constantly organize themed promotional activities and combine cultural and sports activities to attract the attention of Liuzhou people and make our store a refreshing activity for consumers.

Activity purpose:

Our reputation and credibility are getting better and better every day. Therefore, in order to thank new and old households, attract more attention of Liuzhou people, let consumers focus on our store, constantly enhance our visibility, and let Liuzhou people feel the discount storm and visual feast of our store.

activity time: April 1-April 3 Target audience:

This activity is intended to arouse Liuzhou consumers' attention to our store.

The 7-piece quartet attracts people of different ages, classes and consumption levels. Five groups of people: young fashionable men and women, newlyweds, lovers in love, on-the-job soldiers and housewives.

Activity content:

1. Promotion activities

1 Theme: Ensemble, Happy Wedding-Love Gifts from Watson

Content: Customers who are going to get married from April 1st to June 1st and those who move into their new homes can choose wedding gift packages if they buy any products in our store to reach the activity amount, and they will all have the opportunity to get wedding gifts.

1 all consumers who buy on the day of the event can enjoy a 2% discount (some goods such as mobile phones, razors, cameras, etc.)

2= all consumers who buy on the day of the event can enjoy 8%. 5 discounts or gifts (some goods, such as refrigerators, microwave ovens, televisions, etc.)

3= I am the sniper king: all consumers who have bought 99 yuan (the amount can be increased) on the day of the event can participate in this event with the shopping receipt. (One invoice is limited to shooting once until the balloon is broken) Remarks: Shoot the balloon in the form of shooting target, and the balloon is filled with a gift receipt.

Prize setting: 1 tablespoons, 15 paper cups, 8 cups, 2 famous brand electric cookers, and 5 beautiful ovens. Activity expenses:

4 Theme: Quartet, Power Saving Competition

Content: All consumers who come to Huasheng Electric Appliances to buy a single item of electricity from April 15th to April 3th (air conditioner, refrigerator, washing machine)

reward:

1. Consumer's coupon for purchasing 1888 yuan electrical appliances: 1 yuan electricity fee (voucher)

2. Consumer's coupon for purchasing 2888 yuan electrical appliances: 2 yuan electricity fee (voucher)

3. Consumer's coupon for purchasing 3888 yuan electrical appliances: 3 yuan electricity fee (voucher)

4. Consumer's coupon for purchasing 4888 yuan electrical appliances: 4 yuan electricity fee (voucher)

5. Consumer's coupon for purchasing 5888 yuan electrical appliances: 5 yuan electricity fee (voucher)

6. And so on

Second, the activity fee: the coupon refund fee for this activity is 5 points. 5 Theme: quintet, give him or her if you love him. Contents: 1)

1. Anyone who buys electrical appliances for couples can get a blessing gift for household appliances. All customers who come to shop can get one rose (until 2 roses are delivered)

2. Customers who buy couples' mobile phones (two machines) are given a pair of couples' numbers in our shop.

　3。 Customers who are paired with their lover's mobile phone (buy the same model) can get the phone bill 5 yuan presented by Watson.

　4。 All customers who come to our store can enjoy a 2% discount on the purchase of a single product over 999 yuan as long as they show their marriage certificates

5. Consumers who come to our store for shopping can get xx exquisite photo studio vouchers and discount cards (to be agreed with the photo studio) with the shopping receipt

6. Manufacturers provide special models and gifts for Valentine's Day (mobile phones and digital stores should be combined to form Valentine's Day merchandise sets)

From April 17th to April 26th, if consumers make purchases with the following amount, You can get exquisite gifts: consumers in 99 yuan can get a box of exquisite paper, consumers with a price of over 199 yuan can get a "sweet" milk pot, consumers with a price of over 1314 yuan can get an "umbrella of love", consumers with a price of over 1999 yuan can get a "green love" MP31, and consumers with a price of over 399 yuan can get a "happy life" beautiful oven with a price of over 1999. 1 set of "Love Bit by Bit" fashion digital camera. The promotion fee for this activity is 2 points to 4 points. 2) Care about the golden lock and join hands with happiness

On April 26th, you can participate in the activity of caring about the golden lock and joining hands with happiness with the shopping receipt (whether you can padlock for free). Every consumer can get a pair of love locks with a shopping receipt and hang them in our store. (The activity is recorded and hyped with soft words) 3) Meet at the Queqiao Bridge-Our store is sending love messages

Friends who come to shop on the day of the activity on April 26 will get a wishing lamp when the single item is full in 99 yuan, and they will receive it at the door of our store at 7: p.m. with the invoice and fly it in a unified way. (the activity is recorded, And hype in soft language)

Activity expenses:

Lock 3 yuan/1 handfuls of 3 yuan

Beishan expenses 2 yuan

Wishing lamp 7 yuan/1 * * 7 yuan photo studio expenses 1 yuan

Rose 3 yuan/2 pieces of 6 yuan Lovers phone card 5 yuan (with the purchase) * Plan: 2,8 yuan May Day store activity plan 3

How to play a high level in the key battle of May Day to ensure the full completion of the annual sales volume? To ensure the success of this May Day promotion, the headquarters will launch an unprecedented profit margin to provide the most effective weapon for marketing centers at all levels in line with the principle of "giving up profits and seizing the market"; The relevant matters of this activity are hereby notified as follows:

1. Purpose of the activity

1. With the help of the "May Day" promotion activities, large-scale promotion (signing sales) activities will be carried out to enhance brand awareness and seize market sales.

2. Improve the brand reputation and ensure the healthy and rapid development of the market.

3. spread the brand's reputation of "peak quality and low price", repay consumers' consistent support, so that more consumers can enjoy the comfortable life brought by the products

2. Promotion theme:

Thanksgiving Day with big price

3. Activity time

4. Promotion slogan

1. Peak quality and low price

.

VI. Promotion contents

1. The earnest money paid in advance can be refunded up to 1 times.

the top 1-1 people will be paid to 5 yuan in good faith, which can be used for payment in 5 yuan when signing the bill formally during the activity;

the top 11-3 people will be paid to 5 yuan in good faith, which can be used for payment in 3 yuan when signing the bill formally during the activity;

the top 31-5 people, who pay sincere money to 5 yuan, can be used for payment in 2 yuan when signing the bill formally during the activity.

2. Peak quality, low price, and the lowest low price in the audience is 6. 1% off,

3. Courtesy when you enter the store: you will be given a beautiful small gift when you enter the store with an invitation letter.

4. On-site signing and giving gifts:

5. On-site signing and lucky draw: (each marketing center can make changes appropriately according to the actual situation)

One first prize refrigerator (such as Hisense refrigerator BCD-576 wt, worth 4,99 yuan)

Two second prize color TVs (such as Philips color TV 32PFL12/T3, The value is 2,1 yuan)

Five microwave ovens won the third prize (such as Galanz microwave oven G8F23N1P-M8, which is worth 5 yuan)

Note: Winners can receive the above gifts only after paying the full amount, and the order will not be returned.

VII. Media placement

1. Promotion SMS: Use the telephone number of the newly opened owner. 3 days before the event, the promotion information will be distributed in groups;

2. Outdoor advertising: All outdoor advertising pictures are replaced by moving pictures. Can temporarily rent a few pieces;

3. The advertising screen in the mainstream position is replaced by the promotion content;

4. radio station: traffic radio station, which broadcasts the promotion content live for one week;

5. Newspapers: two issues of newspaper hard advertising;

6. Online media: Focus on publishing promotional information on local popular websites and forums;

7. DM single page: in the residential area and building materials market, new buildings are distributed, and they are delivered in the form of newspaper clips.

VIII. Follow-up at the later stage of promotion

1. Keep the layout for one week, and the price will be restored to the original price immediately;

2. Organize all materials and customer files, pay a phone call back and thank you by SMS to enhance the brand reputation. Plan of activities for May Day Store 4

I. Purpose of activities

In order to celebrate May Day, give preferential treatment to new and old customers, and improve the brand awareness and sales performance of our electrical appliance city, a three-day promotion of "Celebrating May Day and Winning the Grand Prize in Happy Shopping" was held from May 1 to May 3, 2xx.

II. Scope of Activities

All chain stores in X area of our electrical appliance city participated in this activity.

III. Theme of the event

Celebrating May Day, winning the grand prize in happy shopping.

iv. award setting

1% winning. The specific award setting is shown in the following table.

List of awards

Awards winners

First prize: 2 each day, a brand-name refrigerator

Second prize: 5 each day, a brand-name electric bicycle

Third prize: 3 each day, a brand-name electric kettle

Participation prize: several each day, a bag of X brand washing powder (2g)

5, Rules and methods of lucky draw

(I) Rules of lucky draw

During the activity period, anyone who has accumulated spending in 5 yuan on the day of our electric appliance city can participate in the lucky draw once, and those who have spent in 1 yuan can participate twice, and so on. If you buy more, you will win more, and the items will not be sealed.

(II) Lottery method

You can get a raffle ticket with a shopping receipt, and each 5 yuan shopping receipt can get a raffle ticket, and each raffle ticket can be drawn once. During the activity, customers can take part in the lottery at the special lottery place at the entrance of the mall at any time with the raffle ticket. After winning the prize, it will be distributed immediately.

VI. Promotion methods

In order to ensure the popularity and effect of the promotion, the promotion methods to be adopted are shown in the following table.

List of promotion methods

Specific implementation contents of promotion methods

On-site promotion of activities

1. Poster, single page, flag hanging, folding, POP

2. Banner, arched door and balloon

Media combination 1. Newspaper media: select X Evening News, X Times and Letter

2. Broadcast media: select X Traffic Station and X Health Station

Other auxiliary DM advertisements

VII. Personnel arrangement

(I) Schedule of goods preparation personnel

During the promotion activities, the required goods preparation plan and responsible personnel arrangement are shown in the following table.

Schedule of personnel for goods preparation

Time when goods name is planned to arrive; Notes on the arrival of the person in charge

Publicity materials

Media promotion

Lottery table (lottery box) 5

1. Activity background

Facing the coming of the first long holiday after the new year, the first sales peak will also come, in this spring and summer handover period.

second, the idea of activities

May is the season when the weather turns warmer and tends to be stable, and it is also a good time for outdoor activities such as tourism, especially.