Corporate Culture of R&B Group

Corporate vision: China's first-class children's wear brand

Enterprise purpose: to create the beauty of caring-caring for children, caring for employees, caring for society and caring for shareholders.

Corporate values: dedication+specialty+innovation = Excellence.

Enterprise policy:

Quan Xin Dao yin children's clothing fashion

Committed to manufacturing first-class products

Serve customers all over the world wholeheartedly.

Promote enterprise progress with heart

Sincerely contribute to the cause of children

Product culture

Product culture concept-integration of Chinese and western cultures, fashion, comfort and balance

Quality culture concept-quality makes the future.

Design concept-design, keeping pace with the international.

Service concept-children-oriented

Brand culture

Brand spirit: optimistic quality respects children

Brand proposition:

Red, yellow and blue believe that children's growth is not high pressure or connivance, but to encourage appreciation and provide free space;

Red, yellow and blue advocate: for the sake of children's future, we should cultivate children's independence, adventurous spirit and fashion literacy from an early age.

Brand personality: optimistic and self-confident, independent and creative, brave to express themselves and want to be the best.

Brand slogan: I can!