How to write attractive WeChat articles

Question 1: How to write articles on WeChat public accounts to be more attractive Hello

Refer to my information

1. Subscription account keyword "new" "Fine", "Interesting", "Weird", "Accurate" and "Interactive"

New: The core of a subscription account lies in the content. Only good content can deeply attract users. What you have to consider for a subscription account is whether the content you publish every day is fresh. Just like we watch news on a certain TV station on time, it can bring me unnecessary consulting information every day. For example, if I create a local food subscription account, I will only recommend a food in different formats and series every day. This makes the user feel that your subscription account allows him to keep track of food information at any time. Let users feel fresh about your account at any time.

Weird: I often look at the famous celebrities on Weibo and find that most of their content is weird. Zuojishou became famous by scolding women, and talked about men and women without adding a V. I think their "weirdness" is measured and particular. If their Weibo is positioned as a product, then they are all content in terms of subject matter. The choice is to satisfy the character and emotions of modern people. In terms of operational ideas, most of them adopt a popular and alternative approach. Jianfeng concludes that their specialty is to satisfy the physical and mental emotions of modern netizens. Take some differentiated routes and boldly try and innovate.

One day while chatting with a friend, the word "weird" came up. The strange thing is salty and smelly, and the strange thing is a mixture of love and hate.

Accurate: Nowadays, many people who operate WeChat are transferred from Weibo operators. The "accurate" mentioned here refers to the accurate positioning of one's own account and the accurate positioning of account users. Now I see that many subscription accounts choose to operate vertically and flatly. In this way, users also have a clearer understanding of their accounts.

Interaction: Whether it is a subscription account or a service account, interaction is a must. On the one hand, interaction allows users to know that you are a living person operating it rather than a machine. Secondly, interaction can deepen users’ feelings for the account. Increase user stickiness to the account. Currently, IT Teahouse is also trying to create an interactive topic every night to shorten the distance between users and accounts.

2. Service account keywords "convenience, richness, activities, interaction, consultation service"

Convenience: Service account can apply for a customized menu bar and enjoy more development interface. Enterprises can use the development model to make it easier for users to query and use accounts.

Rich: Provides rich account gameplay, such as scratch-off, lucky wheel, one stop, weather query and other functions to enrich account gameplay and content.

Events: Although companies can only send mass information once a month, companies can hold WeChat events once a month.

Interaction: Due to the restrictions on group messaging, companies must proactively interact with fans and cultivate loyal fans.

Consulting service:

2. Enterprise back-end data is connected with the WeChat front-end to provide users with valuable information.

3. Improve service quality, grasp and cultivate user habits and loyalty

4. Bidirectional utilization of Weibo and WeChat, use Weibo to spread information, and WeChat to serve users.

Personally share some details about the account.

1. Group messages are generally sent between 8:00 and 9:00 in the morning, and between 6:00 and 22:00 in the evening. Most users during this time are playing on their phones and chatting on WeChat.

2. If it is a subscription account, it is best to give it a name with personality and attitude, such as logical thinking. If it is a service account, it is best to use an official name and have it certified.

3. When pushing messages, it is best not to exceed three pieces of content. It is recommended that one headline and one interactive topic are enough.

4. The content should be simple and organized. The content of the article is best presented in the form of pictures + text. However, the article should not exceed 800 words.

5. Encourage fans to share in Moments. You can encourage sharing through activities.

Question 2: How to write WeChat articles to attract people. First of all, we must make it clear that the title of the article is very important. A good title will make people more interested in reading a section. So what problems should we avoid? 1. Avoid repetitive questions.

2. Avoid lengthy and worthless questions. 3. Avoid the mismatch between the title and the article. 4. Escape short questions. 5. Avoid accumulating keywords in the title

Question 3: How to write attractive WeChat articles 1. Title and subtitle

How to write an attractive title requires repetition Ponder and practice.

Secondly, the title should be controlled within 15 words, and the subtitle should be controlled within 18 words.

2. Sequence

Whatever you want to highlight, you can adjust the order so that readers can see it. Because for an article, the beginning and end will leave a deeper impression on the reader, and the same is true for a paragraph. So if you want to highlight the key points, focus on the beginning and the end!

3. Topics

Generally speaking, topics such as "violence, sex, birth, old age, illness and death" are relatively easier to attract everyone's attention and attention because everyone has corresponding experience. Forward.

There are also some particularly "unexpected" things, such as a 15-year-old high school student making his own 3D printer at home.

4. Details

In particular, Y needs to ask about the interviewee’s five senses during the interview, namely touch, smell, vision, hearing, and taste. By understanding the five senses, The description of specific details is very helpful, and it is especially easy to lead readers into the corresponding situation.

5. Number of words

Finally, the number of words in an article should not exceed 3,000. This is for mobile reading users, pay attention to segmentation to reduce visual fatigue. I remember that a few years ago, Aifaner editor Yibin also mentioned that a paragraph should not exceed 5 lines, otherwise it will be difficult for readers to read and write.

6. Conclusion

Question 4: How to write the title of a WeChat article to be more attractive. I think the title of a WeChat article can attract users from the following aspects:

1. Storytelling: Everyone likes to listen to stories, and stories associated with the brand can easily bring the distance between products and people closer. For example, if you are in the cosmetics business, the title could be: The ultimate secret of Cinderella becoming white, rich and beautiful overnight.

2. Emotional: Everyone has emotions and desires, and the user’s emotions in a title can easily infect people. For example: XX, you made me burst into tears... (XX can be a product or a character)

3. Gossip: There is a curious cat living in everyone's heart, and they keep their secrets. But they are very curious about other people's secrets, especially for celebrities, because gossip between celebrities is more topical. For example, the "we" in "Ice Morning Love" which was very popular some time ago.

4. Reversal: It subverts what everyone thinks is the truth, making people read with strong doubts. For example: I never thought that eating too much XX vegetables could cause cancer!

5. It has intuitive value: clearly tell readers that this article can bring you great benefits! For example: teach you how to gain 100,000 followers in a month!

6. Sharable: This kind of title makes people not unhappy. It is popular and expresses the aspirations of most people. For example: Are there really many poor people in China?

It should be noted that in addition to being attractive, the title must also be consistent with the meaning expressed by the content. If the reader finds that the title and the content are irrelevant while reading the content, he will curse angrily. Title party, no connection from now on.

Question 5: How to create an attractive WeChat article title. Joker type and attitude type

The direct description type is simple and clear so that users can know what you want to say.

Dramatic, although I am describing an event in a flat manner, this event has ups and downs, which is surprising and can arouse people's curiosity.

Celebrity effect is a general term for the psychological phenomenon in which the appearance of celebrities attracts attention, strengthens things, and expands influence, or the psychological phenomenon in which people imitate celebrities.

For tag titles, be sure to tag your articles and users.

Question 6: How to write the title of a WeChat public account article so that it is attractive. The way to write the title should be to arouse people's appetite and attract curiosity. Examples of how to write the title: 1. 10 () Save time in a hurry

2. The secret of getting () the best price

3. How to find the best () business online

4. () The best gadget

5. Is () worth that much money?

6. Complete guide to getting a cheaper ()

7. Convenience () The best 10 methods

8. The best () for less than one dollar

9. () Unusual but achievable

10 , 5 ways to promote () your factory without increasing ()

11. () methods for () budgeting

12., () and profitability () method

Question 7: How to write a WeChat slogan to attract more people to grasp current news and keywords with value and potential value

Question 8: How to write a title for a public account article The most important thing in order to be more attractive when writing is effectiveness. The title and content are all very important. If you don’t know how to judge at the beginning, I suggest you use the Xigua official account assistant to see which articles are popular and pass related Make some judgments on the index

Question 9: How to write an article on WeChat marketing. First of all, as a WeChat public account, it must have something that can retain people. You have attracted people, but when others see that your official account has no content, the fans will not stay for long.

The so-called content includes the following points:

1. For those who sell products, the product pictures do not need to be very exquisite, but at least they can make people look at it at first glance, and they will look at it again. The impulse of a glance. At the same time, please try to make the product details page as complete as possible. If you have time and energy, you can make beautiful videos of several main products and create a link. If customers who want to buy see the video, they will feel more at ease and the probability of purchasing will increase by at least 50%.

2. Have your own unique style. Whether it’s the color or the overall style, it has to be done carefully. Don't bring in random pictures to lower your grade. If you still need to learn more about WeChat operations,

3. There are regular promotions. If fans are willing to stay, they must have certain interests. If you haven’t made any news or created any news for ten days and a half, fans’ interest will decrease until they cancel their attention.

4. Reply to every message promptly and carefully. Since a fan sends you a message, he or she is at least an active fan. If these fans interact well, they will become loyal fans and it will be difficult for them to leave. If you still need to learn more about WeChat operations,

5. Don’t let your page scare away “users with difficulty in choosing”. What this sentence means is that you have done all the previous points, but the page is too "fancy". For example, the main interface usually has three first-level menus, and each first-level menu can have five second-level menus. Then the problem comes, some people make their secondary menu very confusing. For example, fans can’t find the entrance to your store’s homepage even though they are searching for it; for example, putting service pages and interactive pages into one menu item; for another example, making the menu name difficult for people to understand at first glance. What is it used for? At the same time, the pages must be categorized one by one and must not be messy. Those that introduce products and companies are put into one category; those that interact with fans are put into another category; those that provide some help and tips for shopping are put into one category. Otherwise, fans will be at a loss when they see those menu items that only you can understand. They will also think that the content of your official account is confusing and have a bad feeling.

First get your basic content ready, and the next step is to promote it and add followers. Don’t believe in the myth that you can earn tens of thousands or even millions a month by selling things in Moments. Why? Because that’s really a myth, haha. So, how to add powder? How to promote it? It's actually the same thing. First, let’s talk about QQ group fans. I want to say that this method is simply weak. QQ group promotion is just like swiping the screen in Moments, which will only lead to three results: 1. People will be kicked out directly after sending the link or QR code in the QQ group.

Basically, the probability of someone clicking in or scanning you is less than 1 in 10,000, and you will be despised by others. Browsing the screen in Moments makes friends visually tired (they already know that you are doing promotion, so except for the first and second time, the rest are basically invalid promotions) 2. It is very tiring 3. It is a waste of time 4. It affects the relationship between friends .

The possible and effective methods are as follows:

Offline promotion:

1. Offline cooperation promotion.

This needs to be done in combination with product features. For example, if you are doing women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main force of consumption, you are wrong. Just look at Sosou’s recent spending power survey to find out. College students generally have financial support from their families, plenty of spare time, and are very willing to accept new things. If you cooperate with some clubs in the school to do some activities, such as talent contests, orientation parties, etc., provide some clothes, hold a fashion show, and scan the code to enjoy a few discounts (this discount can give you the best use of your intelligence), in short, after this college is finished, there will be another college; after this school is finished, there will be the next school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets, and you will receive small gifts when you scan the QR code. Such fans are generally of higher quality, and the investment cost can be increased or decreased in time according to the effect, which is very flexible. high. If you sell other products, please use the method of drawing inferences. This is just an idea. I believe that as long as you find the right target consumer group, use the right method, and fit the taste of your fans, you can continue to copy the method that suits you. If you still need to learn more about WeChat operations,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places to do some recreational activities will also bring different effects. For example, find two or three people to dress up as cartoon characters, friends in the park (or playground)... >>

Question 10: How to write more attractive tweets for WeChat service accounts? Most users today like to read unique tweets, and when writing articles, they tend to include more unconventional and hot-topic content. Of course, today’s interactive activities are also very attractive to users. If you don’t know how to host an online game, you can let the operating company plan it.