How do foreign trade salesmen introduce products in letters?

The disadvantages of most letter opening are:

1. Too long. No one wants to read mini-ebooks in e-mail.

Businessmen don't have the time and energy to spend time reading long emails.

In the past, if you captured an extremely boring factory introduction, including how many years it was established, the number of employees in the factory, how the factory obtained the qualification certificate, and even the size of the factory, it was directly a skill.

Or to sum up, our company has the lowest price, the best quality and the best service. Similarly, competitiveness, best price, very good. There are no bright spots, and they all pass directly.

2. There are too many ideas.

There are too many outstanding things.

Even if your company can provide better service, better mechanical equipment and more complete products, please don't take off your clothes in front of customers at once.

Words are not rough, and any business is a gradual process. The purpose of opening a letter is to attract the attention of the other party and then establish diplomatic relations.

3. Too many "me, me, me".

Objective statements and presentations are more convincing.

Instead of over-describing the overall situation of the company, it is better to list the benefits that the products and services you sell can provide to customers or help them open the market.

Just like the WeChat business is selling products, why do you want to buy it? Why do you turn a blind eye? Thinking about such questions will help to open the brain.

4. It's too damp.

It's too fancy. Business documents should be rigorous and should not be lost. Although people who buy houses are really younger now, it doesn't mean that they are young = agree with the non-mainstream. Font size, color and other formats should not be dazzling.

However, the beginning of an illustrated letter does not mean fancy. Today, it is the era of copywriting. If the information itself is simple but rich and the language is vivid, it will make you want to read. However, it is still not recommended to send it at the first time, because the opening speed will be slow, and some people will directly judge it as an advertising email and delete it with one click.

Share a simple and clear letter:

This is an open letter to promote B2B platform. Get an opening rate of 57% and a reply rate of 2 1%, and get new customers of 16.

Hello, sales manager, (if you know the name, just write it down)

We have an idea, and I can explain it in 10 minutes, which can bring your company the next 100 best customer. I wonder if I can have 10 minutes to express my thoughts. This idea may make your company get 100 best customers)

From the customer's point of view, he used curiosity to arouse the customer's desire to talk to him. In short, it is bait.

The idea is to help our customers (you can write about the customer's target market/or his competitors). Recently, I used this idea to help our customers win almost three times the click rate. )

This sentence continues to throw a stunt and the excellent effect he brought before this idea.

Let's arrange a quick call of 10 minutes so that I can share this idea with you. When is the best time for you? Can you spare 10 minutes, and I will analyze this idea with you. What time is convenient?

Strive for direct telephone communication.

This is not a universal template for all product opening letters, but what I want to say is that from now on, you should try your best to implement a slimming plan for your opening letter.

The focus of the letter is not who you are, not typing in the introduction of the company directory, but your real influence, achievements, sales highlights and the benefits you can bring to customers.