How to do a good job in community group buying?

1. First, you need a resource to start the user.

You can put a platform at the entrance of the community to let residents know the consumption pattern of community group buying, establish a special community group buying, and attract people into the group by giving small gifts.

2. Prepare a community group buying platform.

Having a customer base means having orders, so it is very complicated to rely on individuals to let customers place orders at the same time and manage orders effectively. At this time, the community group buying platform is extremely important. Choosing a community group buying platform can save you a lot of trivial things. You just need to put the goods on the platform, share the links to the group and let the customers place their own orders. The platform will integrate the orders and carry them out in an orderly manner.

3, looking for product channels

At present, most community group buying platforms start with fast-moving consumer goods such as fruits and fresh food. You can find such resources around you, and businesses such as community convenience stores and vegetable markets can discuss cooperation with them and let them provide goods.

4. Recruit the Head of Delegation

You can cooperate with convenience stores, laundries and other community convenience points to realize the traffic interoperability with physical stores; You can also let the employees or store managers of physical stores be the team leaders, and the team leaders can make certain profits by selling goods; After stability, we can integrate the resources and supply chains of other stores, such as local physical stores such as bakeries and cafes.

5. Fission Seed User Group

After establishing a community, you need to be active in the group every day, sell yourself or share your life, actively communicate with customers and gradually accumulate trust in the group. After gaining the trust of seed users, let them introduce you to new customers, and let more people join the community and participate in community group buying. After layers of fission, the customer base will become bigger and bigger, and the benefits to your community group buying platform will naturally be more.

6. Cultivate community agents

For people who have the same idea to do community group buying, you have already had experience at this time. You can teach them how to build a group, how to maintain it, how to innovate, and gradually establish their own agency system.