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In 2015, the emergence of Secret Holiday pioneered the new category of "menstrual regulation shop", becoming the first menstrual regulation brand and the first menstrual regulation store. Menstrual care is an emerging industry in China, and it also has a window of opportunity for explosive market growth. China's big health industry has developed rapidly in recent years. For start-up companies, whoever can truly solve the problem of insufficient professional segmentation in the big health industry in the future development will be able to reap the business dividends of the new economy. At present, the female population in our country is 678.71 million, accounting for 48.8% of the total population. Among them, women with menstrual problems account for 80% of the female population. The market demand is obvious. Menstrual problems are an important part of women's health that cannot be ignored. As women's demand for menstrual health continues to grow, the lack of menstrual regulation services in society, as well as the gaps in menstrual regulation institutions, menstrual regulation talents and training, have seriously led to women's problems in menstrual health. The market’s rigid needs cannot be met.