Some thoughts on further promoting the construction of smart radio and television

"Change and Invariance" of Intelligent Radio and Television

In the past few years, the scale of digital economy has grown rapidly, innovation and integration have accelerated, and new formats have emerged. Digital economy has not only become a new engine to promote Jiangsu's high-quality development, but also a new economic form to lead the future regional economic development. It is only a preface to make Jiangsu rich and beautiful in high technology and lead the digital economy. It is also necessary to constantly innovate ideas, speed up problem solving and forge the key to digital transformation and outsmart.

In the process of accelerating digital transformation, there are also many "changes and invariants" for radio and television enterprises.

What has changed is the application scenario of the broadcasting industry.

In the past, problems such as declining user stickiness, shrinking scale, decreasing share, slow development of new users, and increasing loss of old users have always been "stubborn diseases" of radio and television. However, in recent years, with the blessing of 5G technology, the broadcasting industry has broken through the bottleneck of market share and new users.

According to the Implementation Plan for the Construction of China Radio and Television 5G Experimental Network, pilot projects will be carried out in 6 cities nationwide in 20 19, and the network will be built on a large scale in 2020. It is planned to start market operation in the middle of the year and start large-scale commercialization at the end of the year, while promoting personal 2C services and vertical industry application 2B services.

The commercialization of 5G will probably bring substantial revenue growth, market share and breakthrough of new users to the broadcasting industry, and reverse the current predicament. 4G brings mobile video, and 5G brings the imagination space for product upgrade of VR/AR, Internet of Things, artificial intelligence and other application scenarios.

Take the 2020 CCTV Spring Festival Gala as an example, that is, using the characteristics of 5G high speed and low delay, we can realize multi-cameras through 5G and 8K technologies and make an 8K version of the Spring Festival Gala. The first virtual network interactive production mode (VNIS) will also be applied to the Spring Festival Gala for the first time. Users can watch the VR live broadcast and multi-angle panoramic live broadcast of the Spring Festival Evening in 2020 through the central video client, with real-time feedback from the three places. The audience generally reflected that "the visual effect is better than in previous years". Similarly, with the resolution of 8K Ultra HD and the wide application of VR technology in the broadcasting industry, special effects perception and audience visual experience will also be greatly improved.

What remains unchanged is the user experience of the broadcasting industry. In the process of 5G commercialization, some problems are inevitably exposed.

In the past, the integration of radio and television networks could not be pushed forward for several years, and technological innovation could not be "reformed", with bloated institutions and backward concepts. For most TV stations, there are also problems such as scattered resources, extensive management, internal corruption and lack of subjective initiative. In the process of digital reform, such problems still exist.

On the other hand, the change of production technology has improved the richness of material wealth and intangible wealth, and the scene that material spiritual wealth is not enough to support users' needs has changed. On the contrary, the vast information space greatly increases the cost of users' demand for personalized information, and what is lacking is targeted information provision.

As far as the broadcasting network itself is concerned, with the increase of the number of users, the improvement of demand, the expansion of business scale and the improvement of openness, the architecture of the application system is becoming more and more complicated. IT system has undergone a comprehensive transformation from language to architecture, from organization to system, from Web to mobile, from open source to independent research and development, from general experience to personalized service. Any business chain problem will affect the final user experience.

SmartBear research shows that every time Amazon's loading time is extended by 1 sec, its revenue will be reduced by1600 million USD every year. "1 sec" is actually a problem that every enterprise will face. The factors that affect the user service experience of "1 sec" may involve complex full links such as regions, terminals, network facilities, middleware and databases.

Borui data is monitored according to individual conditions, and the user experience is enhanced with one click.

Take a radio and television enterprise that Borui Data cooperated with as an example.

Aiming at the problem that the user experience of radio and television network monitoring is not timely and can not be perceived in time, Borui Data has built a personal tailored monitoring scheme for it with years of technical experience.

That is to say, through the application of Bonree Net of Borui data in radio and television enterprises and the deployment of active monitoring products of Borui data in network nodes, periodic monitoring tasks are set, and the monitoring of service availability, streaming media, page browsing, IPv6 and backbone links is realized through multi-dimensional analysis from regions, operators and time trends.

On the one hand, Borui Data continuously monitors the broadband services of radio and television cities through private network products.

It helps radio and television companies to find the service access trend of municipal branches in time, and puts forward data support and optimization suggestions, which greatly improves the efficiency of problem solving, improves the service access experience of end users, and optimizes the average time-consuming for opening page resources.

On the other hand, through reasonable monitoring and comprehensive index data, the operation and maintenance expenses allocated by provincial companies are correlated with the actual service access experience data to help them build a KPI assessment system internally.

abstract

Accelerating the construction of "one national network" for radio and television 5G integration has been given a far-reaching significance, that is, it is applied to emergency data and public services, smart cities, medical care, education, e-government and other To G fields. In the face of such changes, in the future, Borui Data will also be based on the present, always pay attention to the bottleneck of enterprises in digital transformation, constantly update iterative products to adapt to the changes brought about by digital transformation, provide enterprises with more efficient and high-quality monitoring services, and help enterprises go more steadily and further in digital transformation.