16 Classic Advertising Creative Copies

Sometimes, a wonderful advertising copy can not only give the viewer a deep impression of the product, but also remember the details of the entire advertisement. It is like a short novel, its purpose is to attract your attention, Catch your heart.

"The Complete Manual of Copywriting", written by Robert Bly, has been best-selling in the United States for 30 years.

1. Mark’s story

In the control tower of a certain space center, a young man named Mark stared attentively at the display screen in front of him. Suddenly, two moving targets appeared on the display screen at the same time, and the two flying objects were flying closer and closer, and there was a danger of a head-on collision. Mark was anxious, staring at the screen and operating the keyboard hurriedly. However, the flying object continued to fly closer and closer as if programmed. Finally, the tragedy happened, and the fire from the impact illuminated the entire command tower. But at the moment when the tragedy happened, Mark seemed to be a different person. He clenched his fists excitedly, and a burst of uncontrollable ecstasy passed over his face. At this time, the following subtitles appeared on the screen: "Mark, a former video game programmer". Slogan: You can change your boss, but never change your major. ?(job search website advertisement)

2. The story of index finger surgery

The anticipated moment has finally arrived. In the quiet ward, the nurse was carefully removing the thick gauze wrapped around the index finger of the middle-aged man layer by layer. The patient was uneasy, his wife beside him was holding his other hand tightly, and the attending doctor was standing opposite the patient, his expression not relaxed. Finally, the index finger that had been lengthened through surgery stood vividly in front of everyone's eyes. The operation was successful! The couple was overjoyed. When they got home, they couldn't wait to open the refrigerator and took out the ketchup bottle. The husband put his recently operated long fingers into the bottle and smoothly fished out the remaining layer of ketchup at the bottom of the bottle. He stared at his wife excitedly and proudly, while the wife stared at her husband eagerly. Ketchup on the tip of your index finger? (ketchup advertisement)

3. It’s all the fault of the washing powder

A young Japanese couple traveled to a certain country in South America. At the airport, when the Japanese man passed the security gate, the alarm rang. He immediately realized that he still had a few coins in his pocket. So he took out the coins with an apologetic look and showed them to the customs officers. Unexpectedly, the customs officers were suddenly shocked. It turned out that in addition to the few coins in the man's hand, there was some suspicious white powder. Customs officers swarmed up and drove him away without explanation. In fact, those white powdery substances are not drugs, but laundry detergent that is not completely dissolved when clothes are washed. The poor Japanese man cried out that he was wronged, while the young wife cried bitterly and felt deeply guilty. (Laundry Detergent Advertisement)

4. He is an AIDS patient

The office was quiet, and the employees were busy with their desk work. Suddenly, there was a hoarse roar: "Are you still asking me to tell you? I've had enough, do you understand? It turns out that the boss of the company was losing his temper at a thin young man," Damn it, really. Damn it! Get out of here, get out of here!? The young man left the office silently without saying a word. This young man is actually an AIDS patient. Advertising slogan: Treat AIDS patients like this boss, just like he treats any other employee. From a special perspective, the advertisement encourages people to treat AIDS patients like ordinary people, instead of deliberately giving them so-called "special treatment", otherwise it will harm them. (Public Service Announcement of the AIDS Prevention Association)

5. Doctors do not understand the patient's heart

In the critically ill patient care unit of the hospital, a nurse is doing rounds. A patient who couldn't move his whole body suddenly blinked several times, and the female nurse quickly called the doctor for consultation. When the doctors and nurses gathered around the patient's bed, he moved his fingers slightly a few more times, as if to express something. The doctor hurriedly handed over the paper and pen, and the young man wrote a line: Don't block the TV! It turned out that the position where the medical staff was standing blocked the patient's view of the TV, so he asked everyone to get out of the way and not to disturb him watching Eurosport. programme.

(TV commercial)

6. Lower than you think

Late at night, a woman in white was followed by a stranger. To escape, she ran into an unfinished construction site, but the stranger followed closely. The construction site was dark and there was water on the ground. The woman in white was running staggeringly, but the pursuer was still getting closer and closer. Just when he was about to catch her, suddenly, the stranger's head hit a horizontal steel pipe. It turned out that the height of the steel pipe was exactly at the height of the stalker's forehead. He didn't notice it, so he walked straight over without lowering his head. As a result, he was knocked unconscious. The girl finally survived. At this time, the subtitles were printed: "Swiss Telecom's new tariff is lower than you think." ?(Telecom Advertisement)

7. How to carry love through to the end

At night, on the streets of Paris, a young man stood downstairs of a residential building without saying a word. He looked up at the stairs. Books, alarm clocks, magazines, sneakers, records, electric guitars and other items were thrown from upstairs one after another and were smashed all over the floor. It seems that the young man had a bad time with his lover, which led to this turbulent breakup war. At this time, another gray-haired old man came downstairs, and he wanted to stop the behavior upstairs. Just as he was about to sigh at the old man's kindness, the people upstairs threw down another photo frame with a photo of the old man and his wife in it. The camera panned upstairs, where an exhausted old lady stood on the balcony with her hands on her hips. Only then did we realize that it was an old couple having a conflict. It seems that throwing things to vent their anger is not the exclusive domain of young people. Tip from insurance companies: Even if you live to be 70, anything can happen. (Insurance Company Advertisement)

8. The Story of Kangaroo

A couple was driving in the hinterland of Australia when it suddenly started to rain heavily. They found an injured kangaroo lying on the side of the road. They got out of the car and took a closer look. The young man lovingly took off his raincoat and put it on the kangaroo. After a while, the kangaroo jumped away. The two young men were about to continue on their way when they discovered that the car keys were in the pocket of the raincoat that the kangaroo was wearing. When the two were worrying about being trapped in the wilderness, the kangaroo in a raincoat came back, accompanied by a local aborigine. The native took out his car keys and pointed at the girl and asked for an exchange. The young man actually nodded in agreement. This made the girl angry, and she looked at her lover angrily. After a while, the truth came out: what the native wanted was the raincoat the girl was wearing. (Raincoat Advertisement)

9. Enemies meet on a narrow road

A football match was over. After the two fans of the winning team left the field, they could not suppress their excitement and continued to dance and rush back home. The family's bus and car. They were jumping and making noise, but suddenly they were too frightened to say anything because they discovered that there were still a dozen angry strong men sitting in the car. It turned out that these people were supporters of the losing team. Enemies are really on a narrow road, and it seems that a conflict is inevitable. At this critical moment, the latter raised a glass of congratulations to the former, and the grudges were forgotten with a smile. It turns out that both parties had Fanta sodas in their hands, and the settlement was because they both supported Fanta. (Beverage Advertisement)

10. Are you qualified to develop children’s imagination?

In a primary school classroom, a female teacher was giving a painting class. ?Today, you can draw whatever you think of. ?The teacher plans to use a completely open form to cultivate children's creative and imaginative abilities. As a result, various insects and animals with unique shapes and bright colors appeared on the paper. But the teacher discovered that there was a little boy with an unusual painting style: he used a black paintbrush to blacken all the white drawing papers, one after another, very focused. The other students have finished school. In the empty classroom, the little boy is still immersed in painting. The rustling sound of the brush makes the teachers look at each other. As night falls, under the table lamp at home, the sound of the little boy's rustling painting never stops for a moment. The young parents thought their children had some disease and were worried. The doctor asked the little boy what he was drawing, but the little boy had no time to answer. He just painted one picture after another. Finally, the little boy was sent to the hospital. The gray-haired old expert was called out. He sat in a wheelchair and consulted the child with a large group of doctors, but he still couldn't figure it out.

In the white ward, the black pieces of paper that the little boy had created were spread all over the floor, but he still showed no signs of "stopping writing". The attentive female teacher found a box of jigsaw puzzles in the little boy's desk. , and suddenly it dawned on me: Could it be that what the little boy created was a jigsaw puzzle? So, teachers, parents, doctors and nurses worked together to piece together the pieces of black paper on the floor of the gymnasium. Gradually, a lively and lovely black image appeared in front of people's eyes. No one thought that what the little boy created was an extremely huge whale. The countless black pictures he drew constantly were just to spell out the whale in his imagination. The slogan of the film is printed on the huge body of the whale: "How to encourage a child? You must use your imagination." ?The ad appeals to people to support the Child Development Foundation. (Public service announcement)

11. Never bullfight after drinking

This is a new type of duel between a matador and a bull. The purpose is to verify the quick effect of a new type of washing powder. Decontamination ability. On one side, the matador is holding a bottle of red wine and swinging the red wine against a piece of white cloth hanging on the rope. On the other side, an irritable bull locked in a truck had its eyes red with rage, and the truck was rocking after being hit by it. Matador motioned to open the back door of the truck. The bull ran like crazy in the direction of the matador, with dirt flying behind him. The matador was calm and methodical. He first poured a small spoonful of washing powder into the basin of water prepared on the table next to him, then took off the square cloth stained with red, put it into the water, and looked back at Fei. The running bull. When the bull was still a few steps away from him, the matador suddenly pulled out of the water and unfolded the square cloth, and made a heroic appearance towards the bull. But at this time, the red wine stain on the square cloth was gone. Running Bull stopped suddenly, looked at the white cloth, and lowered his head helplessly. There is no doubt that the rapid decontamination function of the new laundry detergent has been tested in practice. But at this moment, the wine bottle on the table was accidentally knocked over, the red wine splashed all over the matador, and his clothes and pants were stained red. Suddenly, the bull that was very close raised its horns and entered the duel state again? (Washing powder advertisement)

12. This is what you forgot when you were hunting in Africa

Kenya, Africa In the vast wilderness, the sun is scorching and the breeze is gentle. An African young man, holding a sharp spear in one hand and holding a small bundle tightly in the other, looked anxious, trotting all the way, looking for? He followed the road signs and arrived at the capital Nairobi Airport, and resolutely caught the train out of Africa. flight. On the plane, he held the small bundle tightly in his arms with both hands, fearing that anything would go wrong. He had only one idea: no matter what, he must return the things he picked up to its owners. The plane landed in a bustling European city. In this completely unfamiliar civilized city, the young man felt uncomfortable everywhere, and his appearance also attracted the attention of curious urbanites. But the young African man remained obsessed with his dream. He still had a spear in one hand and a baggage in the other, searching hard in the vast sea of ??people. All the hard work paid off, and he finally found the owner's home. When the door of their home opened, the young couple looked puzzled, not knowing what was going on. The African boy was relieved. He carefully took out something from his small bag and said with a smile: "This is something you forgot when you were hunting in Africa." ?It turned out that it was an empty plastic mineral water bottle that was discarded by a young couple on the African continent. The advertisement ends by warning tourists to respect nature and not to litter and pollute the environment during the journey. (Public Service Announcement)

13. Help in secret

This is an ordinary residential building. On the stairs, a young man who had just moved in was humming a tune and quickly went downstairs. Suddenly, the lights on the stairs went out, and because it was night, the corridor suddenly became dark. The young man accidentally bumped into something and fell. At this moment, he heard the sound of the door opening in the corridor. Since he couldn't see anything, he asked: "Who is it? Do you have a lighter or a flashlight?" The other party replied that no. Since the other party couldn't see the young man, he asked the young man if he wanted to go downstairs. The young man replied yes. The other party said very friendly: "Come with me." Be careful.

?In the darkness, the young man followed each other and walked downstairs step by step. Opening the building door, the light from outside shone in. The young man brushed the dirt off his body and thanked the other party: "Thank you." I can't even see it for a minute. ?It was only then that the young man discovered that the other party was actually a blind man, which made him freeze there. Advertising slogan: ?Learn to see. ? (Public Service Announcement of the Blind Association of India)

14. When two people are in love, don’t forget to be modest

The beginning of the story is a very traditional temptation scene. In the cafe, a middle-aged man who looked like a businessman was sitting there reading a financial daily. At another coffee table not far across from him, a middle-aged lady was also alone. She was sipping coffee while tentatively staring at the man opposite. At this time, the man reading the newspaper looked up and his eyes met the lady's. There was some warmth in the lady's eyes, and the man was slightly startled for a moment, then lowered his head as if nothing had happened, preparing to continue reading the newspaper. But he seemed to feel that the lady's hot gaze was still on him, so he raised his head again. Sure enough, the lady opposite was full of affection and smiled at him. The man was a gentleman and smiled kindly in return. When the lady saw that the time was right, she stood up and walked straight to the man's table. Looking into each other's eyes, nothing can be said. The lady skillfully took out a pen from her bag, looked at the man affectionately, and began to write her phone number in the newspaper. But at this moment, an unexpected ending happened. The man suddenly grabbed the newspaper, became furious, waved the newspaper like crazy, and drove the lady away. It turns out that he really can't tolerate even the most attractive woman in the world scrawling on his newspaper without any measure? (Newspaper advertisement)

15. Himalayas, don't be ridiculous!

On the roof of the world covered with ice and snow, strong winds carry snowflakes flying all over the sky. Two climbers climbed up the steep cliff to the main peak with great difficulty. As professional mountaineers, they are equipped with the best mountaineering equipment, but even so, due to the extremely steep road, long distances, and fighting alone, their journey to the top is really difficult. But in the end, they both succeeded in reaching the top with their extraordinary perseverance and excellent professional skills. Just as they stretched their arms, looked down at the mountains, and roared with the pride of conquerors, two clear car horns suddenly came to their ears. Looking sideways, my God, it turned out to be a big truck slowly driving in front of them? They had gone through all kinds of hardships and risked their lives to reach the peak! The truck driver didn't seem to notice anything. He rolled down the window and rushed to the top. He greeted the two stunned mountaineering warriors and said: "Hi, guys, is it still far to go to Ungudal? The warriors told him that this is the Himalayas." Hearing this, the truck driver thought they were joking with him and replied dissatisfied: "Himalaya, don't be ridiculous." ?The slogan is displayed on the screen: ?Ural trucks are everywhere. ?(Car Advertisement)

16. The story of the supermarket cashier

There is such a female cashier in the supermarket. Before leaving get off work every day, she has to take a bag of cash from the supermarket’s freezer. Pack a bag of instant vegetables, buy them home, heat them up in the microwave, and enjoy a delicious meal. But the magical thing is that although it is an extremely popular product, before getting off work every day, there is a bag, and the only bag of instant dishes, waiting for her in the freezer of Nuoda. Even her colleagues found this strange phenomenon a bit strange. But day after day, no matter how popular the product is, she gets what she wants every day, and the last one gets the last one that belongs to her. The end of the story reveals the female cashier's exclusive secret. It turns out that the first thing the female cashier has to do every morning when she gets to work is to quietly go to the freezer, take out a bag from the freezer filled with instant products, throw it on the ground, and touch the bag with the heel of her shoe. Crush it hard a few times, then put it back in the freezer and leave quietly. Such a bag of products that was "marked" by the female cashier's heel and whose packaging was damaged will definitely be ignored. Its only buyer can only be the female cashier herself.