Corporate Culture of Shaanxi Branch of Agricultural Bank of China

Adhering to the core values of "building a career in good faith and making steady progress", adhering to the guidance of Scientific Outlook on Development, following the concept of "leapfrog development, coordinated development, differentiated development, compliance development, innovative development and harmonious development", highlighting the theme of effective development, persisting in steady operation, striving to improve management efficiency and asset profitability, improving risk management and control system, strengthening scientific and technological support, accelerating the training and use of outstanding talents, and maintaining stable, rapid and harmonious business development. By the end of 20 10, all kinds of deposits were 209.973 billion yuan and all kinds of loans were 75.0438+000 billion yuan. It was awarded the title of "Excellent Financial Institution in 2009" by the People's Government of Shaanxi Province, and it was the only commercial bank in Shaanxi Province that was awarded the title of "Advanced Unit in Political Work Style Construction".

Shoulder the mission of "facing agriculture, countryside and farmers and serving urban and rural areas", actively integrate into local economic development, actively serve the construction of a strong western province, and strengthen financial support for projects involving the national economy and people's livelihood in the province. Focusing on promoting the development of county economy and increasing farmers' income, we will implement the strategy of "agriculture, rural areas and farmers" and increase credit support for agriculture-related enterprises and farmers. Constantly enriching the product system of "Jinsui Huinong Card", actively exploring new ways to serve "agriculture, countryside and farmers", and taking the lead in establishing Ansai Agricultural Bank, which has effectively improved the rural financial service situation in Shaanxi and become the backbone force to promote local economic and social development in Shaanxi.

Adhering to the service concept of "Customer First, Consistency", guided by service innovation, and strengthening mechanism construction, we have built an all-round customer service network with business outlets, self-service banks, online banks, telephone banking and mobile banking as the main channels. Focusing on customer needs and market changes, we will solidly promote the transformation of outlets, continuously enrich five product series, such as Golden Key, Jinsui Card, Jin E Shun, Jinguangdao and Jinyinong, innovate the rural cash withdrawal service mode of Huinong Card, take the lead in launching special products such as "one-way industrial and commercial capital verification" and inventory mortgage (pledge) loans, and basically form a financial product and service system with complete varieties, complete functions and distinctive features.