How to plan Dragon Boat Festival promotions

As the Dragon Boat Festival on the fifth day of May gradually approaches, people are beginning to actively prepare to enjoy this short holiday, and home furnishing merchants are also actively preparing plans for Dragon Boat Festival promotions to prepare for this traditional holiday. Add more colors to increase sales. So, how to plan the Dragon Boat Festival activities? The following is the relevant content I have compiled for you on how to plan the 2021 Dragon Boat Festival promotion activities (selected 8 articles), for reference only, I hope it can help you! How to plan Dragon Boat Festival promotions Part 1

A certain supermarket will launch a month-long promotion during the Dragon Boat Festival: savor a piece of historical legend and enjoy a delicious rice dumpling, from May 16 to June 16th.

1. Promotional theme

Taste a historical story and a delicious rice dumpling

2. Promotional purpose:

Increase store customer flow , expand corporate image, and increase sales at the same time.

3. Promotion time:

May 16th - June 16th

4. Promotional products:

Main products Finished rice dumplings, quick-frozen rice dumplings, and mung bean cakes, cooked food, seafood, etc.;

5. Promotion content:

(1) Price promotion: for some finished rice dumplings, quick-frozen rice dumplings, and mung bean cakes. Special offers on cooked food, seafood, etc. (May 16-June 16)

Specific items:

(2) Entertainment promotions:

1) Zongzi-making competition

Game rules - 3 people/group; time limit is 5 minutes, the one who makes more zongzi wins;

The winner will be awarded all the zongzi he has made;

The remaining participants will each receive a rice dumpling.

Event time - June 10th/11th

Event location - in front of the frozen product area of ??the fresh food department

Prop requirements - table, Trumpets and materials for making rice dumplings (glutinous rice, beans, peanuts, meat, bamboo leaves)

Person in charge - Fresh Food Department, cooperation with Marketing Planning Department

(3) Free tasting: Introducing suppliers for free on-site tasting

Time: 6/8-11th

Specific responsibility - fresh food department (free)

( 5) Store display and layout:

In the store:

1) At the entrance of the store, there are eight to ten pile heads. In front of the pile heads, a dragon boat head is arranged, with eight to ten pile heads. The ten piles of heads are the body of the dragon boat;

Displayed products: mung bean cake, finished brown rice, gift brown rice

Time: June 3rd---June 11th

Responsible person: Fresh Food Department, Marketing Planning Department

2) Use rice dumplings or balloons to make an arch with the words "Eat Zongzi on May 5th" in front of the freezer.

Time: May 11th---June 11th

Responsible person: Fresh Food Department, Marketing Planning Department

3) Freezer end Focus on displaying packaged rice dumplings and displaying bulk rice dumplings by brand in bulk freezers.

Time: Complete before May 8th

Person in charge: Fresh Food Department, Purchasing Department

4) Post signs around the freezer

Time: May 11th---June 11th

Person in charge; Fresh Food Department, Marketing Planning Department

Off-site:

1) The store door is decorated with arches, and a couplet is written on the green bamboo background: Tasting a historical story and a flavored rice dumpling, with a horizontal inscription: Come to the world and miss your hometown< /p>

2) Set up a huge banner of 2 meters by 4 meters next to the store door with the words "The Origin of the Dragon Boat Festival" How to Plan Dragon Boat Festival Promotional Activities Part 2

1. Promotional Theme:

Recall a historical story and taste a delicious rice dumpling

2. Promotional purpose:

Establish the humanistic image of XXXX and increase sales at the same time.

3. Promotion time:

June xx - June xx

4. Promotional objects:

First Residents in the business district

5. Promotional products:

Main products: finished rice dumplings, cooked food, seafood, etc.;

6. Promotional content:

(1) Price promotion: Special price activities for some finished rice dumplings and cooked food (x month x day - x day)

Specific items are determined by the purchasing department (promotion column and broadcast on the first floor Publicity)

(2) Entertainment promotion: choose 1 of 2 items

1) Zongzi making competition

Game rules - 3 people/ Group; time limit is 5 minutes, the one who makes the most rice dumplings wins;

The winner will be awarded all the rice dumplings he has made;

The other participants will each be awarded one rice dumpling.

Event time - June 19th/21st

Event location - in front of the frozen food area of ??the fresh food department on the first floor

Prop requirements - Table, trumpet, materials for making zongzi (glutinous rice, beans, peanuts, meat, bamboo leaves)

Person in charge - Fresh Food Department, Purchasing Department Cooperation

2) Zongzi Shooting Competition

Game rules - each person can get 5 bullets; if the shot is marked as bean paste, meat dumplings, etc., he will get one rice dumpling of that type;

Activity time - 6 How to plan the Dragon Boat Festival promotion activities on March 19th/21st Part 3

1. Activity background

Every year on the fifth day of the fifth lunar month, it is a festival rich in traditional folk culture in our country - the Dragon Boat Festival Festival, this year is June 12 (Wednesday). The origin of the Dragon Boat Festival was originally to commemorate the patriotic poet Qu Yuan, but in modern life, it is more important to symbolize eating rice dumplings, drinking rice wine, inserting cattail leaves, etc., to satisfy people's psychology of "exorting evil, disinfecting, and avoiding epidemics". In addition, it is also In order to celebrate the joyful atmosphere of the festival, therefore, according to the characteristics of this festival, this promotion plan is specially formulated to increase supermarket profits and popularity.

2. Event time

June 6th to June 12th, XX

3. Event content

On-site rice dumpling promotion

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1) For every 20 yuan of shopping on the day, you will receive a high-quality rice dumpling provided by the supermarket, and so on, buy more and get more

2) Combined with the characteristics of the Dragon Boat Festival, rice dumplings, Preserved eggs, salted eggs, mung bean cakes and other foods are offered at special prices to stimulate consumers' desire to buy. There are about 80 single items, including 40 food items, 15 non-food items, and 20 fresh items. Some products are available in limited quantities for a limited time only. Zongzi, salted egg and preserved egg gift boxes are sold in a "big sale" three days before the Dragon Boat Festival.

Smell the fragrance and know the rice dumplings

Event time: June 11th - 12th

Event content: During the promotion period from June 11th to 12th , Customers who spend more than 55 yuan in one time in this supermarket can participate in the "Smell the Smell and Know the Zongzi" activity with their computer receipts.

Activity method: Customers who spend more than 55 yuan in the supermarket can use their receipts with their receipts. Go to the front desk of the supermarket to sign up for the competition. The staff will distribute a blindfold to each contestant. The competition is conducted in groups of 5 people. At the beginning of the competition, the contestants will blindfold their eyes and distinguish the fillings of the rice dumplings through the aroma of the rice dumplings. Within the specified time The one who smells the most wins, and the top three will be awarded gifts.

First place: a Dragon Boat Festival gift pack (valued at 100 yuan)

Second place: a box of Gaoyou duck eggs (valued at 50 yuan)

Third place Name: A vacuum-packed roast duck (valued at 20 yuan)

Passionate 55 gifts

Event time: June 11~12, xx

Event content: Anyone who purchases over 55 yuan in Ben Supermarket from 17:30 to 21:30 during the event period can participate in the word activity.

Activity rules: Customers with full quota can participate in this lottery with small tickets. In the pre-prepared prize box, there are table tennis balls representing different gifts. Different numbers are printed on the balls. Can be exchanged for different gifts.

No. 15 ball is worth 1 yuan, a gift is worth 200 copies/day

No. 25 ball is worth 2 yuan, and a gift is 100 copies/day

No. 35 ball A gift worth 5 yuan, 20 copies/day

A gift of No. 45 ball worth 10 yuan, 40 copies/day

A gift of No. 55 ball worth 20 yuan, 40 points/day

5. Related publicity

1. Two types of "Zongzi Hanging Flag" are hung in the store;

2. Our company's DM newsletter publicity (see the attachment for the allocated quantity) ); the first and second phases of DM News are 40,000 copies each, and the third phase of single newsletter is 40,000 copies, with an average of 1,800 copies per store (for example, stores in Zumiao Liyuan and Lotus that are close to each other can reduce the quantity appropriately from a cost perspective) < /p>

3. Off-site posters and on-site broadcast promotion.

6. Related support

1. The purchasing department contacted to negotiate 5,000 rice dumplings as gifts for customers;

2. The purchasing department contacted to negotiate 1,000 kilograms of rice dumpling materials, held Zongzi Smell Competition;

7. Cost Budget

1. "Smell the Fragrance and Know the Zongzi" activity: Zongzi (the quantity and price are determined by the sponsor's promotion in each store), the prize fee is 500

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2. "Love 55 Gifts" activity: gift cost 1,000

Total cost budget:

1. Decoration, balloons, banners, themed display ornaments , the average price per store is 300 yuan, and the cost is about 6,600 yuan;

2. Flag hanging cost: 10,000 yuan

The total promotion cost in June: about 16,600 yuan How to plan Dragon Boat Festival promotions 4

Activity goal: to achieve the three highs - high profits, high turnover, and high visibility

Activity theme: Love in May and celebrate the Dragon Boat Festival happily.

Activity content:

Activity 1: Making Zongzi

1. Consumers and persons in charge participating in the activity are divided into groups in advance in front of the supermarket

2. After the personnel and items are in place, the rice dumpling making competition officially begins.

3. At the end of the competition, the winning team will be selected and certain rewards will be given

Activity 2: Get free gifts if you spend more on Dragon Boat Festival shopping

Unique gifts For you who are different, on this special day, we will also give you our little gift. As long as you purchase over 100 yuan, we will give you our gift. Do you want to have a special gift? Walmart Supermarket welcomes you at any time.

Activity 3: Promotion of products related to Zongzi

In the future, consumers will be late for Zongzi during the Dragon Boat Festival. Our supermarket hereby conducts special promotions for various foods and raw materials related to the Dragon Boat Festival. Activity.

Related products for promotion in this event:

Food categories:

Bulk rice dumplings, packaged rice dumplings, glutinous rice, red dates, edible oil, ham sausage, white sugar, Shrimp rice wine, red wine, glutinous rice wine, salted eggs, preserved eggs and other eggs

Fresh food:

Pork belly, chicken, beef, shrimp, soy products, soups, Seaweed

Effect prediction

(1) Improve competitiveness

There are many supermarkets similar to Wal-Mart in China, so the competition is very fierce. This event not only It has brought extremely high profits to Wal-Mart, and also greatly improved the competitiveness of Wal-Mart Supermarket, allowing Wal-Mart Supermarket to take the lead among supermarkets in the same competitive position.

(2) Expand the popularity of supermarkets

In China, Wal-Mart supermarkets are still located in prosperous areas. At the same time, they are located underground, so the supermarket facade is not very conspicuous. However, through the expanded publicity of this event, Wal-Mart Supermarket's popularity in our country has been greatly improved, its customer base has been increased, and its product sales have increased.

(3) Improved the image of the supermarket

The rice dumpling-making competition held by the supermarket reflects the idea of ??"having fun with the people", getting closer to consumers and bringing them closer to each other. The distance between consumers makes consumers feel safe to shop here, thus increasing the profit margin of supermarkets.

This Dragon Boat Festival promotion adopts a variety of promotion methods and fully considers consumers’ shopping psychology and shopping behavior. The products in the market will definitely meet the requirements of the supermarket when planning and implementing the activity plan. expected actual economic effects.

Funding budget

(1) The budget for the Dragon Boat Festival rice dumpling making competition is 1,980 yuan

(2) Promotional banners and posters inside and outside the supermarket are 300 yuan

(3) 30 POP billboards, 60 yuan

(4) News flyer 800 yuan

***Total 1983060800=3680 yuan Dragon Boat Festival How to plan promotional activities Part 5

The fifth day of the fifth lunar month is commonly known as the "Dragon Boat Festival". "Wu" and "Wu" are connected, and "Wu" is the number of Yang, so the Dragon Boat Festival is also known as Duanwu, Chongwu, Duanyang, Zhongtian, etc. It is a traditional festival of the Han people in my country. The essential activities on this day gradually evolved into: eating rice dumplings, racing dragon boats, hanging calamus and mugwort leaves, smoking atractylodes and angelica, and drinking realgar wine.

2. In the early days of the Dragon Boat Festival, the xxx department organized text message delivery to customers in various regions and wished a happy holiday in advance.

3. xxx stores will give customers a gift worth about 10 yuan for any child (under 18 years old) who has a birthday on Dragon Boat Festival and Children's Day.

Marketing activities

Activity 1

Activity theme: Dragons and phoenixes dancing around the world

Activity time: May 25, 20xx - 5 On March 31st

Activity content:

Any purchase of 36 yuan or more in ** supermarket (28 or more for 500 square meters) is the minimum. If you purchase 37 yuan or more, you can get a gift. 1 Dragon Boat Festival rice dumpling,

2 rice dumplings will be given when you spend 38 yuan or more, and so on, up to 15 rice dumplings, that is, you need to spend 51 yuan or more to receive 15 rice dumplings.

Operation items:

1. Five days before this event, the marketing store will prepare all relevant event materials and place posters at the door for publicity.

2. The activity arrangement is carried out off-site. Customers exchange cashier receipts. The person in charge of exchange will recycle the receipts exchanged by customers and register them in the ledger table.

3. There are two types of rice dumplings, one is cooked and the other is uncooked. Customers can choose by themselves.

4. After the event, if the marketing store uses goods, it can go to the headquarters for reimbursement processing (cashier receipt and customer registration form).

Cost subtotal: (omitted)

Activity 2

Activity theme: **Eat (make) rice dumplings to show off your skills

Activity Time: May 31, 20xx

Event content:

During the event, customers who shop in ** shopping malls can sign up at the mall service desk to participate in the package, regardless of the amount. During the Zongzi Eating Competition, you will also have the opportunity to win generous gifts. Don’t miss this opportunity.

Operation items:

1. 5 days before the event, the marketing store will put out posters at the door for promotion, and make a customer registration form for registration. (See attached table)

2. The day before the event, the marketing store will prepare the prizes and materials needed during the event. In addition, you can choose one of them (making rice dumplings or eating rice dumplings) at the ** store.

3. Competition rules: The Zongzi-making competition can be divided into single and double groups, and the Zongzi-eating competition can be divided into single groups. After the contestants are ready, the host will announce the start of the competition, and a dedicated person will be responsible for timing. The time is about 3 minutes. The competition can be divided into 2-3 rounds, and the final champion will be selected.

4. When making zongzi, you need to prepare zongzi leaves, glutinous rice, rope, candied dates, scissors, plates, buckets, spoons, aprons, disposable gloves, paper towels, stopwatch, and table 1 day in advance.

(Material configuration: glutinous rice + ordinary rice + soda ash) Soak in water for 2-4 hours according to the ratio of 5:4.5:0.5, and calculate it as half a catty per person.

5. To eat rice dumplings, you need to prepare cooked rice dumplings (meat rice dumplings, candied date rice dumplings), stopwatch, plates, water, etc.

6. On the day of the event, the ** store can make its own small banners and hang them in the event area to increase publicity.

7. Prize settings:

The first prize will be a gift worth 80 yuan, or a gift of equal value (milk, watermelon, etc.).

The second prize will be a gift worth 50 yuan, or a gift of equal value.

Participation Award: Customers who participate can receive a gift worth 10-5 yuan. The marketing store can arrange the gifts by itself without considering the cost. How to plan Dragon Boat Festival promotional activities Chapter 6

1. Activity analysis

The fifth day of the fifth lunar month is the traditional Chinese festival - the Dragon Boat Festival. It is to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve In line with folk customs and traditions, a number of promotional activities are specially held to celebrate the Dragon Boat Festival to achieve the purpose of "edutainment and entertainment"; and to give back to customers, hoping to increase the popularity of the mall, attract crowds, and provide customers with a warm shopping place, and Increase sales on event days and allow customers to experience an unforgettable Dragon Boat Festival.

2. Event time: June xx, XX year

3. Recommended event title: Smell the fragrance of Ai Qianli, "Pearl" gift especially

4 , Activity Content

(1) "Zongzi Making, Showing Love" Competition

A Zongzi Making Competition will be held on the day of the event to shorten the distance between the store and consumers, and to allow Competitors use this activity to promote bonds between family members. After the event, the rice dumplings are distributed to social welfare centers such as nursing homes and kindergartens.

Activity target: on-site customers or community residents

Activity method:

1. Within 5 minutes, see which contestant has the best rice dumpling. Fast and good.

2. Customers will judge the top three and the most photogenic "Zongzi Award".

3. The winners will be awarded corresponding "gifts".

4. Everyone who participates in the competition will receive a souvenir.

5. After the competition, give the completed rice dumplings to nursing homes, kindergartens and other social welfare centers.

Note: This activity needs to control the time and number of participants (the specific details will be determined after the plan is confirmed)

(2) Dragon Boat Festival Incense and Rice Dumpling Fishing Competition

< p> Event time: June xx

Event location: West Gate of the shopping mall

Event content: The Dragon Boat Festival is here, do you want to get holiday gifts while shopping? Then come and join our competition!

Anyone who purchases a total of 200 yuan on the same day can participate in the "Zongdong Fishing Competition". Fishing is once for 200 yuan (limited to 1 minute), 2 times for 400 yuan, and so on. The more you buy, the more you can fish. . Receive corresponding gifts according to the "fragrant rice dumplings" caught. The number of gifts is limited, first come, first served, while stocks last.

Props: several bamboo poles, strings, rice dumplings, etc.! The gift is the "zongzi" caught from the fish.

(3) "Standing high on the sky and on the ground" Egg-standing Contest

Activity content: Anyone who purchases more than ___ yuan on the day of the event can participate. Each participant holds an egg within the specified time. Let the egg stand up naturally without any external force. The successful person will receive a gift, and the unsuccessful person will receive a souvenir.

Activity time: 5 minutes, each person can only play once.

Event location: West Gate of the shopping mall

Activity target: Anyone who is interested can sign up to participate

Expected results: Through this "new" gameplay , let everyone enjoy shopping.

5. Event promotion plan

1. Promotional vehicle: Rent 3 promotional vehicles to promote the event in major gathering places in the city.

(1 vehicle parked in the shopping mall, 2 vehicles arranged by yourself)

2. Members’ mobile phone text messages, shopping mall reminders through the radio system every 5 minutes, x display racks at the door, horizontal auxiliary, etc.!

6. Coordination work of various departments

1. The planning department is responsible for the pop writing and publicity of the event

2. The sales department does a good job in explaining the event and contacting the brand for discounts Work

3. The general service station does a good job of broadcasting activities and explaining to customers. How to plan Dragon Boat Festival promotions Part 7

1. Promotion time: June 11 to June 30 , ***20 days (Dragon Boat Festival on June 23)

2. Promotion location: various specialty stores in Jilin Province

3. Promotion theme: "Zongzi Dragon Boat Festival, chilled Kaiyang"

4. Theme products: Arctic sweet shrimp, variegated clams, Kaiyang World Seafood Gift Box

5. Feasibility study of promotion:

6. Activities Content:

Activity 1: "Love the Dragon Boat Festival, enjoy Kaiyang Chilled Fresh Products"

1. Apply for Kaiyang membership for free and get a 50% discount on Kaiyang World Seafood Gift Box

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2. Arctic sweet shrimp, variegated clams, and salmon are on special price

(The above quantities are limited and while supplies last)

Activity 2: "Any purchase of 10 yuan or more can be redeemed with a coupon Shopping ticket lottery, once every 10 yuan, the prize will be "Kaiyang series products" (the awards are divided into five levels, the highest prize is a 298 gift box)

Activity 3: "Put products in front of the store and try to eat them" (Put in a certain amount of salmon, Arctic sweet shrimp, snack food every day)"

7. Operation process:

Serial number

Steps

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Only those who meet the criteria can be given away.

2. Stamping

Those who meet the conditions must stamp the shopping receipt for confirmation, and it will be invalid after stamping.

3. Register customer information

Fill in the "Replacement Distribution Form".

4. Send gifts

5. Organize promotion forms and tools

Report promotion results daily.

8. Advertising

DM advertising

Exhibition board

Hand-painted POP

In-store broadcast

9. Preparatory work schedule

10. Cost budget

The number of gifts needs to be controlled every day, while supplies last

11. Promotional effects Analysis

1. Before and after comparison method

2. DM product analysis and how to plan Dragon Boat Festival promotions Part 8

1. Guiding ideology:

In order to further implement the ideas of the Guidance Outline of National Spiritual Education in Primary and Secondary Schools, improve students’ sense of identity with national culture, and promote the normalization of interaction between schools and families (communities), the school took the opportunity of the Dragon Boat Festival, a traditional festival in my country, to carry out the "Zongzi Festival" The activities with the theme of "Fragrance in Zhuan Primary School" will enhance students' understanding and interest in traditional Chinese culture and stimulate students' national pride.

2. Activity theme:

The fragrance of rice dumplings is in Zhuan Xiao.

3. Activity slogan:

On the fifth day of May, during the Dragon Boat Festival, the fragrance of rice dumplings and the chanting of poems make young people wise.

4. Event time:

June 6th to June 10th.

5. Activity goals and main ways:

1. Customs of Dragon Boat Festival legends

Activity goals: Explore the "origin of the rice dumpling fragrance" and understand the origin of the Dragon Boat Festival .

Activity method: Students learn about the origin, related legends and customs of the Dragon Boat Festival through inquiry. Learn about it through the Internet, reading books, etc. The class uses lunch meetings and class teams to allow students to speak freely, as long as they can talk about knowledge and customs related to the Dragon Boat Festival. Publish some tabloids and post them on the classroom display board. Invite class parent committee members and parent volunteers to participate.

2. Wrap rice dumplings with fragrant rice dumpling leaves

Activity goal: experience the “scented rice dumpling process” and feel the joy of labor.

Activity channels: On June 6 (Friday from 11:35 to 2:00 noon), we will hire class parent committees and parent volunteers as off-campus counselors on a class basis to provide on-site guidance to students. Teach the skills of making rice dumplings and let students learn how to make rice dumplings.

3. Serve rice dumplings during the Dragon Boat Festival

Activity goal: savor the "beauty of rice dumplings" and enjoy the festive atmosphere.

Activity method: The canteen carefully prepares a rice dumpling for the children and teachers. During lunch, the children can happily feel the festive atmosphere by tasting the rice dumpling. Parent volunteers may be invited to participate. It is recommended that students celebrate the Dragon Boat Festival at home with their families.

4. Passionate recitation of poems during the Dragon Boat Festival

Activity goal: to expand the "Zongxiang culture" and stimulate national emotions.

Activity methods: Collect Qu Yuan’s stories and poems through the Internet and books. The class used lunch meetings and class teams to hold poetry competitions. Understand the story of Qu Yuan, recite Qu Yuan's poems, inspire students' respect and love for the patriotic poet Qu Yuan, and cultivate students' patriotic and enterprising spirit. Invite class parent committee members and parent volunteers*** to participate. The school's Colorful Club held a poetry contest.

6. Activity tips:

1. In addition to letting the team members make and taste rice dumplings, understand the folk customs of the Dragon Boat Festival, and experience excellent traditional culture, the class teacher should also cultivate students to love life and love. The emotion and awareness of companionship, love for family, and love for hometown.

2. The class teacher should make corresponding preparations before the activity; the class can create an atmosphere for the Dragon Boat Festival activities; leave relevant information during the activity. Contact the parent committee members and parent volunteers well in advance.