Tianyi mobile phone promotion content! High score reward

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How to improve the quality of promoters? Promoters should be trained from the following aspects.

1. Give promoters focus and pride

Due to their job positions, promoters are often located in terminal stores, geographically and psychologically separated from the corporate headquarters or branches. There is a huge distance. They generally feel inferior and consider themselves to be of a low level, and unconsciously exclude themselves from the company. This uniqueness of theirs creates a sense of psychological deprivation and lacks the warmth of "home".

On the one hand, while the promoters are in contact with customers, they also have great contact with shopping guides and salesmen of other companies; on the other hand, it is objectively impossible for the company to maintain good and effective relations with them every day. psychological communication. Under the influence of this combined force, their loyalty to the company can be said to be greatly reduced. Therefore, mobile phone companies should strengthen corporate culture training for promoters and introduce the company's entrepreneurial history, development profile, and honors in detail and systematically. Awards and strategic planning, etc., to enhance the promoters’ sense of belonging and honor. The sense of belonging can give promoters a wholehearted focus, and the sense of honor can make shopping guides more persuasive when introducing products to customers, and can make them have the same pride as the company. This enhancement of "focus" and "pride" invisibly greatly enhances promoters' loyalty to the company.

2. Create a positive sales mentality

How to sell combs to monks? How to sell ice to Eskimos? The reason why these marketing cases are classic is not because these marketers are great, but because their mentality is great. The same is true for mobile phone sales. In an increasingly competitive market environment, mobile phones are no easier to sell than combs and ice! What a promoter needs is: the mentality of selling combs to monks and ice to Eskimos! This kind of tempering is by no means a day's work, it requires perseverance.

There are many manifestations of a positive promotional mentality, the most important of which are confidence, carefulness and perseverance. Promoters have to face many consumers every day, and the diversity of consumers makes the work of promotion complicated. As a qualified promoter, you must first have self-confidence, be able to do this job well, and be able to make customers happy and satisfied!

Secondly, you must be a thoughtful person in life. A mobile phone promoter must not only have an accurate understanding of the company's product sales, but also have an in-depth understanding of competitors' products and sales, and must seriously think about the differences between the company and its competitors. reason. Only by thinking more about everything can you achieve greater success in business. In addition, the carefulness of excellent promoters is also reflected in their keen observation skills. Only in this way can promoters truly grasp the purchasing psychology of customers, induce customers in a targeted manner, and use superb promotional methods and sales skills in the sales process to achieve the ultimate goal of sales.

Finally, you must have the spirit of perseverance. The biggest fear when doing promotion is that it cannot be sustained. Only the continuous accumulation of quantitative changes will produce qualitative changes. At the same time, you must have a clear understanding and clear segmentation of your goals. Of course, the goal is not only reflected in sales, but also has more work content that reflects the goal, such as: terminal vividness, brand visualization, data reporting, timely information, stable customer sentiment, competitor intelligence, etc., all of which are It is reflected through the trivial and mundane work of promoters. How we do these detailed tasks well and thoroughly is worthy of serious consideration by every promoter.

3. Develop excellent professional skills

1) Accurate career positioning

The work of a promoter is trivial and monotonous. Without a correct career orientation, burnout can easily occur. The key to accurate career positioning is to be aware of the different effects of the three levels of career positioning: making a living, finding a job, and finding a job. Earning a living will only allow them to support their families, finding a job will allow them to save a little, and finding a job will allow them to enjoy the fun of life and work.

2) Practice professional language and pay attention to professional image

Dare to speak and dare to do is the basic condition for an excellent promoter. Being able to speak and be able is a necessary condition for an excellent promoter. Being able to speak Skillful work is a sufficient condition for an excellent promoter. How do you combine your own products with those of your competitors? Combining products with competitors to sell? How to turn product shortcomings into shortcomings that are not shortcomings? How to make the advantages of the product accepted by consumers who do not agree with it? As the saying goes: third-rate promoters can never figure out what customers want, and selling products depends entirely on luck; second-rate promoters know what customers want, but unfortunately the things they sell often do not meet customer requirements; first-rate promoters not only always sell things Sell ??to customers and convince them that this is what they want.

Promoters represent the corporate image of the mobile phone manufacturer, so the promoter's appearance is related to the level of service of a mobile phone company. Neat, generous and decent appearance, polite and affable language will give Customers are impressed.

Only when promoters establish a good appearance and develop superb language skills can customers take the initiative to purchase our products, thereby enabling this mobile phone manufacturer to take the initiative in the mobile phone market.

4. Cultivate a sense of self-management

As a promoter, you must cultivate a good sense of self-management from the details. Is it possible to strictly follow the shopping mall schedule and work hours? Can you arrive at work five minutes early and do the "6S work" of terminal sorting, rectification, sweeping, cleanliness, literacy, and safety? Can you walk a few minutes later after get off work every day, so as to do a good job of "clearing up every day and rising high every day"? Can you insist on making various statistical reports in a timely manner: promotion logs, weekly reports, monthly information summary tables, user registration forms, promotional activity registration forms, inventory tables, etc. Can you be strict with yourself during your job and not chat or play with other promoters? The difference in self-management and quality of promoters is actually reflected in these details.

Promoters who stand at the forefront of mobile phone manufacturers shoulder the important role of connecting mobile phone companies and customers. Therefore, every promoter should strive to improve themselves in the above aspects. Only in this way, we Only then can we create a high-level team of promoters to create a bright future for Chinese mobile phone companies.

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Promotion Plan Mobile Phone

Part One: Activity Overview

1. Activity background analysis

If the mobile phone market a few years ago had more successes and fewer failures, and also created many "miracles", then today's mobile phone market is close to saturation, and the mobile phone industry is One of the most competitive industries in China. Excluding black mobile phones, there are more than 1,200 mobile phone models sold through normal channels. The price war has greatly reduced the average profits of mobile phone industry participants (including manufacturers, distributors, and retailers). Investors have already listed this industry as Enter high-risk industries. It is very difficult to stand out during the May Day Golden Week and stage a classic battle to seize market share. But we don’t have to worry too much about the marketing of mobile phones. With the advancement of society and the development of science and technology, the communication industry has been booming. Marketing for more than ten years has cultivated the demand for mobile phones among consumers. If there is demand, there will be a market.

2. Event Time

May 1st - 7th, 2006 (tentative)

3. Event Location

Terminal sales stores and stage performances in front of doors.

4. Activity methods

Implement a combination of mobile phone display at the counter, group purchase discounts, signature vending machines and leaflet distribution at road shows outside the store.

5. Activity theme

Listen however you like and express yourself. If you like her/him, let her/him hear it. I love listening and making, and I am a pioneer in the creation of ringtones.

Part 2: Activity Analysis and Strategy

1. Review of the Current Situation of Mobile Phone Promotional Activities

The main problems currently existing in well-known mobile phone promotions:

1. At present, the development and promotion of mobile phone brand series has reached a brand maturity stage. If the focus of promotion is not adjusted in time, it will face the dilemma of aging and monotonous repetition of advertising information, and the audience's attention, attention and points of interest will change. At the same time, The efficiency of advertising decreases, resulting in a waste of advertising dollars.

2. The current marketing methods basically stay at the tactical level, such as advertising war, promotion war, product development war, channel war, etc. From the current perspective of Chinese consumers, competition at the tactical level has reached the end of its rope. Therefore, mobile phone marketing must return from simple and crude tactical competition to strategic level planning.

3. The current method of mobile phone promotion activities is single, mostly using a combination of leaflets and road shows, and using gifts to reduce prices to attract consumers. This approach is not conducive to cultivating brand loyalty and increasing market share.

Opportunities of this promotional activity

1. Adopt various promotional methods such as event-centered, in-store mobile phone display, group purchase discounts, signature vending machines and leaflet distribution at road shows outside the store. combined approach. The novel form enables interaction between customers and specialty stores, fully mobilizing communication between customers and stores.

2. Through this activity, customers can learn about some of the outstanding features of iTing mobile phones, and through the selection of the most touching and moving rewards, it can intangibly do a good publicity for the mobile phone store.

2. The main advantages of this event

1. The event is held during the Golden Week of May and January, with large foot traffic and many target customers.

2. The unique and alternative appearance design features of the model, combined with novel and interesting publicity activities, have wide eyeball appeal. A series of advertisements and reports can be designed according to the activity format. At the same time, we can also fully consider the integration and systematicness of current and future publicity, and establish a non-stop rolling publicity model.

3. Main strategies of this event

1. Target consumer groups: 18-40 year olds, including college students, fashionable working people, leisure people, etc.

2. Stimulate the public's enthusiasm for participation through emotional communication activities, and promote communication between people with the theme of this event "Care? Family? Harmony" to elevate the traditional product competition to brand From the perspective of image and brand value. (Brand value is achieved by enriching the connotation and extension of the mobile phone brand.)

3. Emphasis on the emotional factors of "communication and connection with society", highlighting "culture behind the brand" and humanized settings.

Part Three: Event Settings

1. Outdoor Booth Layout

1. Street Layout:

In each terminal store facing the street Hang banners 80 meters apart and 3.5 meters high (each banner has a different slogan), one to three banners. They are "Listen to whatever you like and express yourself", "If you like her/him, let her/him hear it", "Like to listen and do it, a pioneer in the creation of ringtones"

2, Stage layout:

*A stage 1 meter high, 4.5 meters long and 2.5 meters wide, covered with a red carpet.

*The background is 4.5 meters long and 2 meters wide.

The upper line reads: AiTing Mobile 5. A hot launch (the four words AiTing Mobile are represented by fiery flames in other colors, and the sound is painted next to the launch to highlight the shocking effect)

Write below: The big prize is waiting for you (write the word bigger and use another font)

*Put two speakers on the left and right of the stage

*Top tops in front of the stage Paper boxes with different prizes should be placed 2 meters high and tied with ropes (to prevent strong winds from blowing the boxes over and hitting the crowd). Paste the prize words on the boxes and write the names of the prizes below.

*An inflatable model is placed in front of the stage

3. Counter setting:

*The distance between the counter and the stage is 8 meters, surrounded by 12 glass counters A square

*Put a wooden tripod 2.5 meters high on the counter for posting posters

*Put the real machine on the counter

*Put it on the counter Model, with corresponding leaflets placed under the model

* Mobile phones at the counter should be placed according to price

* A sun umbrella should be installed next to each counter (to prevent the machine and Influence salespersons and consumers)

*There are two salespersons at each counter

2. Personnel selection

1. Stage personnel selection:

The actors on the stage choose a band to perform live with ordinary art school students. The band should be as "sunny" as possible to give people a sense of vitality. The students' performances are fashionable and dynamic. This will attract high attention and reflect the mobile phone's appeal to target consumers. Adaptation can better retain consumers. The host's appearance and expressive ability will be reviewed. He should be humorous and have strong ability to deal with the scene. He should also be equipped with an electrician (to prevent electrical problems, facilitate immediate repairs, and help carry prizes, etc.).

2. Selection of counter sales personnel:

First of all, these personnel must have sales experience. The appearance of the selected personnel must also be reviewed, and the service attitude must also be roughly assessed. After training, they can understand the functions and characteristics of each mobile phone model of AiTing, and flexibly use the mobile phone to display the different functions of the mobile phone for different groups of people. Each counter occupies two people, and her sales are directly linked to her salary (thus increasing the number of counters). sales staff's service attitude and sales performance).

3. Selection of costumes

1. The stage staff can be as casual as they want. The color of the costumes should be as bright as possible, so as to be stylish and not offensive.

2. The clothing of the counter staff (female) is the company's uniform dark-colored short-sleeved shirt and professional skirt. The back of the shirt has the company logo, the front has the word "爱听" written on it, and she wears the logo of the counter sales staff.

4. Stage Performance

1. First, choose songs. The songs you choose should be dynamic, have a strong rhythm, be cheerful, and be well-known to the public.

2. Children can be selected to participate in the game (children are attractive and can attract consumers' attention), and participants can be selected according to the size of the stage. For example: listen to whatever you like, gorgeous Out of yourself. Make the pose you think is the coolest according to the shape of the mobile phone and say a sentence, including the word "love to hear". Whoever poses the most and most gracefully within the specified time wins; if you like her/him, you must let her/him hear it. Call your relatives or friends within the stipulated time and tell them that I am participating in an event at the iTing mobile phone store and hope to share my happiness with you. Then say a four-character phrase of blessing, saying it most often without repeating it. The winner is the one who loves to listen and make, he is a pioneer in the creation of ringtones. Various ringtones are produced on site and played on iTing mobile phones, and the audience is allowed to vote. The person with the highest vote will receive the grand prize of an iTing mobile phone, and the audience who participates in voting will also receive an iTing mobile phone chain. The activities are interspersed with dance and singing performances and can be repeated multiple times to set up a number of prizes at different levels.

3. The host will introduce the newly developed mobile phones recently launched by AiTing. Most of the mobile phones introduced should be high-priced mobile phones with outstanding features (don’t introduce them for too long. When introducing, it depends on the number of people. How much should be introduced, and the introduction should be humorous so that consumers can listen, so that it can have a certain effect on increasing sales when consumers purchase).

4. If you buy a mobile phone, you will get free gifts and you can also draw a lottery once. If you get a prize, the host should enter the prize to stimulate consumers to buy.

5. Distribute leaflets

Hire 2-4 part-time leaflet distributors next to the event stage to distribute product DM orders.

The flyers can be printed with questions and answers about certain product features. If consumers answer all the questions correctly, they can go to a specific counter and get a supervisor's signature. With this, they can buy an iTing mobile phone at a special price or a limited collector's edition mobile phone (the special price here The phone is a mid-range model and the special price is slightly lower than the cost. This is mainly to boost popularity and improve the efficiency of use of leaflets. The limited edition has great appeal for mobile phones as a product that embodies fashion and taste.) .

Part 4: Media Publicity Plan

1. Publicity Cycle

Preliminary publicity will be conducted from April 20th to 31st through high-altitude media such as television. Strong publicity before entering the market aroused strong curiosity among consumers about this product. Suspense advertising is carried out through POP and other low-altitude methods, making consumers want to know what "love listening" is. (For TV advertising, choose the local radio station where the terminal sales store is located to save costs. You can also choose newspapers for story-based continuous advertising.)

The event opens from May 1st to 7th.

After May 7th, prompt periodic advertising will be carried out after product promotion.

2. Publicity geographical coverage

Focusing on the event promotion area, covering the entire province and the country.

Part 5: Cost Budget

Financing unit required for the project: 10,000 yuan

Media promotion cost 5

Venue cost 0.1* 5=0.5

Employee allowance 12*0.01*5 4*0.005*5=0.7

Banner 0.005*3=0.015

Leaflet 0.1 yuan*10000 =0.1

Free gifts cost 0.5

Performer salary 0.2

Audio equipment rental 0.5

Other expenses 0.2

On-site layout fee 0.05

Subtotal 7.865

Part 6: Service support

1. Increased services

Introduction of suitable services The mobile phone-specific proliferation service provides unlimited free downloads of mobile phone picture ring tones (by going to designated sales stores). Improve the quality of after-sales service, patiently explain the functions of mobile phones, and provide a wide range of mobile phone repair, maintenance and beautification shops.

2. Group purchase discounts

Group purchase is a promotional activity that provides certain discounts when customers purchase multiple mobile phones or when several customers jointly purchase multiple mobile phones. Group buying discounts can attract customers to choose products. Customers generally have a "buy and earn" mentality, and group buying discounts will make them feel that they are worth their money. AiTing can achieve a substantial increase in the terminal sales of the product through a 1-5 profit margin, and consumers will not feel that the product is out of date due to price reduction.

Part 7: Promotion Evaluation

1. Social Impact

This promotion is a performance that stimulates consumer awareness and targets brand recognition. Strategies to improve awareness and strengthen memory to achieve the most basic cognition and knowledge purposes, use bands to attract consumers' attention, arouse consumers' interest and enhance consumers' awareness by introducing mobile phones, playing games, and receiving free prizes Memories, good service attitude, and advertising allow consumers to look over, stop, and buy back until the customer is satisfied and then come back.

2. Establishment and Sustainability of the Activity Model

This activity is a highly executable and influential universal model that can be applied in various cities with little publicity investment. Easy to copy and promote application.