Real estate event planning plan (5 practical articles)

?Holding an event can stimulate the enthusiasm of each of us. To do an event well, you must write down the event plan. A good event plan can mobilize everyone's enthusiasm. What does excellent event planning look like? What about? In order to make it easier and more convenient for you to use, here is the "Real Estate Event Planning Plan (5 Practical Articles)" that I have compiled. I believe you can find content that is useful to you. Real estate activity planning plan (5 practical articles) (Part 1)

With the arrival of the May Day holiday, Hainan, as a tourist real estate, will welcome many tourists and returning locals, China In the real estate market, many people will choose the May Day holiday to buy houses for their families, and developers have also taken advantage of the holiday to offer gifts and launch promotional activities one after another. In the current fierce market, oversupply, and customers’ consumption rationality and wait-and-see mentality, in order to continue to combine the price differentiation marketing model of the warm spring home buying activities and in response to the needs of market customers, the promotion proposal is as follows: This promotion intends to use a "straight-forward" approach. Promotional techniques. Although this method is used in almost all real estate projects, it caters to the festive atmosphere and the advantages of the project's location and surrounding facilities. It highlights the "differentiated" preferential policies, gives real-time feedback to customers, and increases the popularity and popularity of the real estate sales. Sales all play the role of "wind and water rise".

?1. Purpose of promotional activities;

?This activity is mainly for the promotion of the commercial plaza, the completion of the model room, the opening of Buildings 3 and 4# and the May Day Golden Week Lord. Make every effort to promote the popularity of "××" in the local market of XX, promote the rapid sales of real estate and quickly collect funds, which will provide a buffer for the upcoming off-season sales of Hainan real estate in June, July and August and lay the foundation for preliminary sales during the peak season of Hainan's golden autumn property purchase. Good foundation.

? 2. Promotional target:

?The promotion target is mainly for the last batch of migratory bird customers who have spent the winter in Hainan and are about to return. The residents of big cities and surrounding farms, Local property buyers in towns and cities want to change their quality of life and move to urban areas.

?3. Promotion theme:

?1. The official opening of the commercial plaza and model rooms, Dancheng Yipin welcomes the owners with a new look

?Buildings 2, 3, and 4# are officially open for sale. Classic life is sincerely presented. From May 1st to May 7th, 5 sets of special-priced rooms will be available for sale for a limited time.

Customers who register to visit will be given project umbrellas, so that "××" advertisements can be seen all over Danzhou;

Buildings 2, 3, and 4# are officially open for sale and will be officially sold from May 1st. Banners are hung in Danzhou City, surrounding farms, and towns to increase the amount of advertising;

?3. Discounted housing, free decoration gift package; 10% off on home purchase loans, 12% off on one-time payment, and another 20190 Yuan decoration spree

?4. Daily specials, limited time and limited sales;

?Hang banners in ×× urban area, surrounding farms, and towns to convey the message that every day during the festival Information on limited-edition and special-priced houses is available to heat up the promotions during Golden Week, the peak season for home ownership. From May 1st to May 3rd, 5 sets of flat-rate houses will be available every day with ×× yuan, regardless of floor. From May 4th to May 7, 5 sets of flat-rate houses will be available every day. House price × Popcorn, increase popularity, place speakers, play music and combine with square fountains to form an elegant leisure area. An arch is set up at the entrance of the case site, and the advertising slogan

?6. Time and location of promotional activities;

?Time of promotional activities; the one-price house availability period is 7 days during the May Day Golden Week. The discount plus decoration spree ends on August 30, 20xx.

? Promotional activity address: Mainly in ×× urban area, supplemented by surrounding farms and towns; Real estate activity planning plan (5 practical articles) (Part 2)

?1. Activities Organizing Committee

?1. Responsible: Planning Department

?2. Members: Heads of various departments

?2. Activity time:

?September 20xx

?Location:

?Preparation:

?3. Purpose of the event:

?1 , Promote customers to sign contracts at the opening transaction

?2. Enhance the atmosphere of the on-site sales office on the day, making the house very popular

?3. Create a reputation for xxxx and promote interpersonal word-of-mouth effect

?4. Activity theme:

?Celebrating the Mid-Autumn Festival, welcoming the National Day, and giving big gifts!

?5. Activity slogan:

?Looking at the scenery Sending affection and giving gifts during the Mid-Autumn Festival

?6. Scene decoration:

?(The day before the time opens)

?(1) Off-site decoration :

?Couplets on the gate: Thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day. Horizontal couplets: Celebrate the festival; (banner or couplet, 5 yuan per meter, 5 meters xx5 = 25 yuan)

?Hung huge on the exterior wall: width: height=10Mxx13M, promotional activity content; (130 square meters xx10=1300)

?Hang 8 red lanterns above the door. (26xx8=210)

?*** Calculated cost: 30 1300 210 = 1540 yuan = 1600 yuan

? (2) On-site layout: (the day before the opening) )

?1. Banner: Welcome to the "xxxx" sales office

?2. Set up a large mooncake in the lobby on the first floor; (The price of KT board or plastic material is unknown, the budget About 300 yuan)

?3. Set up an archway at the entrance on the first floor, and add two people to make mooncakes on site. Hang a tag above the archway to write hometown mooncakes to heighten the atmosphere of making mooncakes and hometown. ; (archway plus raw materials and labor costs 1,000 yuan)

?4. Rent carpets, arches, and speakers from a wedding company (500 yuan)

?5. Place them in the aisles of each floor Place 50 small hanging flags (4xx50=200 yuan)

?6. Hang a large (2.5 meter wide) lantern (made of KT board) in the center of the middle hall, and hang square blocks below the large lantern The words "Happy Mid-Autumn Festival" are added with other decorations. (cost 500)

?*** Total cost: 2,600 yuan

?7. Publicity strategy

?1. DM poster promotion;

?A. Publicity content: the project’s apartment types and supporting advantages and other related content;

?B. Time: August 30, 20xx;

?c. Publicity Format: pictures plus text.

?2. Large posters and display boards outside the venue;

?3. Announcement and promotion inside the venue; (available at the sales office)

?4. Community Small banners are advertised in crowded places with the content: "Wangjing Plaza wishes the city's people a happy Mid-Autumn Festival; Mid-Autumn Festival house sales hotline: 0316-6865555" (20 yuan)

?Activity process

?New customers arrive at the sales center, enter the check-in area to sign in, get the order form or serial number, and gather the customers outside the door. The customer's mood before the opening is maintained on site. When the opening begins, the sales will lead the customer to purchase a house. Those who have signed a house purchase subscription For customers, the salesman will take the customer to the on-site egg-breaking area, and the customer will smash the eggs to obtain the coupons. The salesman will take the customer to receive the prize and level up (subscription and customer ID cards are required). After verification, the customer will receive the prize. The salesman will let the customer leave through the back door.

? (The real estate consultant will receive you throughout the entire process and provide one-on-one introductions to increase the probability of closing the deal and deeply explore the potential customer base)

?8. Activity fees

? The cost of exterior scene decoration (giant lantern couplets) is 1,600 yuan

?The cost of interior scene decoration (kT board archway) is 2,500 yuan

?The non-budgetable fee is 500 yuan

?*** Calculated cost: 4600 Real estate activity planning plan (5 practical articles) (Part 3)

?1. Purpose of the activity:

?Through "saying goodbye to the old year" "Sending Love" themed public welfare activity invites new and old owners to Jiuzi Garden to maintain customer relationships, explain the latest project developments, and strive for referrals from old owners; invite new MoDian customers to understand the project and facilitate intended transactions.

? 2. Activity content:

? The real estate consultant notifies the old owners and stranger customers to come to Jiuzhuo Garden at the specified time to participate in the "Farewell to the New Year" organized by Taibai Impression. Love” charity activities.

?After sorting the loving items sent by customers, send them New Year’s small gift packages.

?Take old owners to visit the product recommendation room and share the latest project developments; recommend products to Modian customers.

?Take photos and choose the best smile to be the "Ambassador of Love" of Taibai Impression.

? 3. Event time and location:

? Time: December 30, 20xx at 2 pm - January 3, 20xx

? Location: xxxx

4. Invite customers:

In order to ensure that the maximum number of customers arrive at the site, the invitation is conducted in two times; the first invitation time is: December 20xx On Friday the 28th, all customers who have made transactions and customers who have received stranger calls will be notified in advance by text message of the time and location of the event. The second invitation will be on Sunday, December 30, 20xx, and customers will be invited to attend by phone at 2 p.m.

?Old owner’s invitation message: Mr. The "Send Love" activity is scheduled for 2 o'clock this afternoon. Let's gather some idle clothes at home. Firstly, we can give our love, and secondly, it can also save us time in taking care of it. At that time, we will also select a "Taibai impression" "Ambassador of Love", and there are also New Year gifts for you. What time will you arrive in the afternoon?

? Invitation message from a stranger: Mr. xxxx, I am Xiao xx, a real estate consultant from Taibai Impression. Did you receive the message you sent? That’s it. The donation of used clothes and love event organized by us and the Xi’an Love Alliance will be held at two o’clock this afternoon. You are sincerely invited to participate. You must be a caring person. I will make an appointment with you. Some afternoon time.

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?1. Activity time:

?September 1st to September 10th (followed by Mid-Autumn Festival and National Day activities )

? 2. Activity target:

?Teachers, and customers with teacher certificates;

? 3. Activity method:

?Mainly recommend the 26th floor, huge discounts, strong promotions

?IV. Activity content:

?1. Showing the house and giving gifts:

?Anyone who comes with a teacher's certificate The first ten people who view the house from the sales department will receive small gifts every day. The value is between 5-10 yuan. The total number is controlled at around 50.

?2. Substantial discounts on the 26th floor:

?The overall launch of 26 is the "Gardener Building". Anyone who purchases the 26th floor with a teacher's certificate will receive a one-time discount of 8888 yuan, in installments, Mortgage discount is 6888 yuan.

?3. Additional discounts:

?Any teacher who subscribes to any apartment in this case will receive an additional discount of xx100 yuan based on the teacher’s length of service (the length of service requires a certificate from the school) ).

?4. Travel promotion:

?During the event, all those who buy a house with a teacher's certificate will receive a trip to "Xixia Central Plains No. 1 Drifting" on September 10th, Teachers' Day. Make a group trip. Those who give up will be credited with 200 yuan of house payment.

? Generally, persuading clients to give up traveling and pay for their rooms is equivalent to an additional discount of 200 yuan for teachers.

?5. Publicity methods

?1. Order dispatch

?August 30th and 31st are generally the dates for students to report. For high school students in schools, Strength dispatch. Thirty thousand single pages.

?Single-page design framework: Taking the 23rd Teacher’s Day to respect teachers and value education and giving back to the society as the starting point, using the four surprise discounts for teachers’ house purchase as the selling point, and launching the entire “teachers’ house” for teachers "Apartments" are highlighted with huge discounts, and additional discounts and tours are used to attract attention. Establish the public image of this case and create a humanistic community.

?2. Mobile subtitles:

?From August 30 to September 2, mobile subtitles will be made for four consecutive days.

?Mobile subtitle content: On the occasion of Teachers’ Day, Tangcheng Jinyuan has specially launched a “teachers’ apartment”. Teachers can enjoy a discount of up to 8888 yuan when purchasing a house, as well as surprise additional discounts and a gift of “the best apartment in Central Plains”. "travel. Availability is limited, don't miss this opportunity. Sales address: South Gate of Lao Lao Fertilizer Factory, Yinhua Road, hotline: xxxx.

?3. Bulk SMS:

?The company’s SMS platform will send all the customers once.

?SMS content: refer to the mobile subtitle content.

? 6. Expected goals:

? About ten units will be sold on the 26th floor.

?For this Teacher’s Day event, teachers have excuses for not increasing prices for the time being. It will rise again after Teachers' Day, and then it will be followed by the climax of the entire "Golden Nine and Silver Ten". During the Mid-Autumn Festival and National Day, the sixth floor will be promoted with great fanfare, setting off a sales frenzy. Real estate activity planning plan (5 practical articles) (Part 4)

?Purpose

?1. There are many commercial houses in XX city, be the first to speak out;

?2. Aiming at the XXX market and customer groups, extensive exposure;

?3. In-depth interpretation of the industry, focusing on exposure, project value, and brand.

?Strategy

?1. Advance with multiple sources, three-dimensional communication, and realize multi-dimensional value;

?2. Social marketing: cross-border communication, WeChat and TikTok , to maximize exposure;

?3. Industry communication: value communication, in-depth interpretation of big names in the industry, project value release, and brand image improvement;

?Social marketing

?1. Overview

?1. A branch of red apricot comes out of the wall: Real estate communication crosses boundaries and is exposed in the channels that customers and potential customers have daily contact with, while increasing exposure. Contact customer touch points to achieve the purpose of widespread project dissemination.

?2. Channels: Cross-border WeChat and Douyin

?2. Cross-border communication on WeChat

?1. Self-media: XX lifestyle category Thank you Regional category

?2. Direction of communication:

?"The most "sober" day in XXX subway turned out to be because of..."

?3. Provide activity and project materials (text, video materials), and independent original writing by large self-media figures to release activity and project information in a way that is more in line with their fans’ reading habits.

?4. Self-media resources and quotations

?3. Douyin video

?1. Release an original video on Douyin: According to "XXXX "6 words, turn the words into pictures, and draw a scene of delivering coffee at the event that day. At the same time, add 2~3 photos of the event at the end of the video.

?2. Douyin Large Account: 1

?Industry Communication: In-depth Interpretation

?Bloom outside the wall and fragrance inside the wall

?Image category: Wake up the city, wake up life

?"Wake up life"

?Explanation:

?1. Because I am busy with work, because I go to school After the hard commute to work, how long has it been since you lived a good life?

?2. To wake up the core of the city is to wake up life. Commuting will be more fun and life will be more colorful; it is close to the subway, commuting will be more convenient and life will be much easier; live in a good house , make life more happy.

?3. Discover the humanistic core of projects and activities and shape the image of the project.

?Marketing Category: Activities and Cases

?"This is how real estate marketing should be played"

?Description:

?1 , report on the social marketing of the pop-up event, and package this social marketing as the first case of XXX real estate marketing to increase the attention of the industry;

?2. Report and interpret the project to enhance Project dissemination power.

?Market Category: The first large-scale voice project in XXXX city

?"Whoever "gets on top" first will win! 》

?Explanation:

?1. Appear as the first large-scale voice project in the market and seize the "first" status and attract attention;

?2. Release and interpret the value points of the project.

?Standard Category: The first choice and model for XXXX property purchase

?"How to choose XXXX property purchase"

?Description:

? 1. The competition in XXX is fierce, which also shows that XXX city itself is a value highland, and projects are endorsed by regional value;

?2. Competition is fierce. How to select projects? There are several criteria - corresponding In terms of the project's big brand, proximity to the subway, ecological environment, product strength, etc., we use XXXX as a case to talk about real estate tips, build the project into a regional real estate standard, enhance the project image, and release the project value.

?Self-media suggestions: 5 real estate activity planning plans (5 practical articles) (Part 5)

?Part 1 activity methods and processes

?1 , Activity theme:

?XX Apartment "Passionate Beer Festival, Happy Carnival"

?2. Activity time:

?May 10, 20xx ( Saturday afternoon 17:00-19:30) To be determined

? 3. Activity location:

? (To be determined)

? 4. Participants:

?Preliminary intended customers of XX Apartment

?5. Purpose of the event:

?1. Determine the intended buyers before the official opening of the project to prevent those who have already registered Loss of customers.

?2. Achieve good scheduled performance before the official sale to lay the groundwork for the official launch.

?3. Through preliminary image and product publicity, online marketing, housing exhibitions and other promotions, the market and customers have a certain understanding of XX Apartment, and they take advantage of the opportunity to make reservations and registrations, reservation registration discounts and first-come-first-served services The concept gained is bound to create a certain market sensation.

?4. Further detect customer needs and provide timely market feedback for formulating price and marketing strategies.

?5. Use the on-site atmosphere and related activities of the "Mother's Day" celebration to gather the main target consumer groups, exaggerate the on-site atmosphere, create momentum, and gather popularity while initially using VIP cards ( Thanksgiving card) strategy to target potential target customer groups.

?6. Activity content:

?1. Product introduction (focusing on details and unit layout)

?2. Live performance by the performance team (praising the great mother) Poetry reading, song and dance performance, band performance, etc.)

?3. Lottery (project answer paper + test paper number = lottery)

?4. Activity interaction

?5. VIP card (Thanksgiving Card) issuance

?Part 2 activity methods and procedures

?1. On-site layout

?(1) Off-site Environmental rendering:

?1) Rainbow Gate: One (with text on it);

?2) Several congratulatory flower baskets placed on both sides of the entrance;

?3) Two floats in the air (with text on them);

?4) Red carpets on the floor to welcome guests

?(2) Rendering of the venue environment:

?1. Stage setup

?1) Main stage: 10 meters × 5 meters

?2) Background board: 10 meters × 4 meters

?3) Lay a red carpet on the stage;

?4) Place project introduction roll-up boards (one) on both sides of the stage;

?5) Set up a host Stage and podium (flowers, speakers, wireless microphones)

?2. VIP card (Thanksgiving Card) application and collection office

?1) A set of tables and chairs

?2) VIP card (Thanksgiving Card) customers apply to receive registration books and pens

?(3) Sales center environment layout

?1) Hanging of event theme banners Production

?2)

?(4) Production of other materials

?1) Preparation of speakers, wireless microphones, and batteries;

?2) Preparation of stage construction materials and red carpet preparation;

?3) Production of on-site project display boards;

?4) Description of VIP card preferential activities (2 X display racks);

?5) Preparation of cameras and video cameras;

?6) Preparation of customers to receive event gifts;

?7) Preparation of project publicity materials;

?8) Preparation of speech manuscripts

?a. Host speech manuscript

?b. Product introduction manuscript

?c. Summary Congratulatory message from the manager

?(5) Activity program performance arrangements (to be determined)

?2. Activity procedures

?(1) Activity procedures of the day

?16:30-16:55 Live background music sounds

?16:40-16:55 Participants enter the venue, and handbags and promotional materials are distributed at the same time

?17:00-17:30 Host's opening remarks

?☆The host announced: "Dongjing Gong XX welcomes all guests! ”

?☆The host introduced the general situation of XX Apartment and the main purpose of the event

?☆The general manager delivered a congratulatory message

?17:30-17:40 Praising the mother Poetry reading

?☆Poetry reading (with pictures, pay attention to the music effect)

?☆The host tells the touching story of the great mother and with pictures (pay attention to the music effect)

?☆Invite the customers who are mothers on the stage to present flowers to them on behalf of all the great mothers in the world

?Flowers and applause (music starts)

?17 : 40-17: 50XX Apartment’s gratitude society repays everyone

?☆VIP Card (Thanksgiving Card) promotion content and method:

?☆VIP Card (

Thanksgiving Card) three major permissions:

?1. Priority in house selection 2. Special cash discount

?3. Priority in receiving information

?17: 50-18:10 Rock and roll, shouting with gratitude

?☆20 minutes of rock and roll

18:10-18:40 To be grateful, you need to show it bravely and show it with actions Love

?☆The Eight Immortals cross the sea and show their magical powers - talent show

?☆Customers are invited to say "Mom, you have worked hard" to their mothers on Mother's Day (prizes will be given) )

?☆Awarding of prizes to participating players

?☆Prize setting:

?18:40-19:00 Heavyweight gratitude is needed Given by love

?☆Project Introduction

?☆East View Apartment Lottery

?Answer Paper + Signature + Admission Invitation = Winning Redemption

?☆The winner talks about his mother and his views on the East View Apartment

?☆Award settings

?First prize (1 person):

?Second Prize (3 people):

?Third Prize (6 people):

?19:00-19:10 Comedy Program

?19:10-19:20 Songs and dances

?19:20-19:30 The host announces VIP card collection rules, instructions for use, preferential policies and collection points 19:30- 19:35 Congratulatory speech "XX Apartment" Mother's Day Gala ended successfully

?19:35-20:10 Receive VIP card (Thanksgiving Card)

?20:10-20 :30 Event ends

?(2) Activity description

?1. Customer participation process:

?Activity information dissemination-sales center telephone notification-sales center Receive invitations - information registration - recommend customers to participate in programs - personal talent show declaration - bring invitations to participate in activities

?2. Prize-winning quiz game (customers present on the day who answer correct questions will be given prizes)

?Question setting:

?1. Which road and road intersection is the project address of XX apartment?

?2. Tell us in full the theme of today’s event?

?3. Tell us about the five or more types of apartments in XX apartment?

?4.What are the three major permissions of the XX Apartment VIP Card (Thanksgiving Card)?

?5.What kind of architectural style is the XX apartment?

?6. What is the area range of XX apartment?

?7. Which buses are available from XX Apartment to the city?

?8. What is the phone number of the sales center of East X Apartment?

?9. Tell me about the schools around XX Apartment?

?10.What is the promotional theme slogan of XX Apartment?

?Prize settings:

?Commemorative awards (10 people) (prizes worth less than 1,000 yuan)

?2. On-site VIP card distribution

?Activity method: Audiences present on the day can present the invitation to the VIP card (Thanksgiving Card) application and collection office to register and receive