How does the online reading club operate?

Good evening everyone. I am an expert in picture books, rice noodles. In early May, I set up an audition group for a book club, which attracted 65,438+020 people. After the half-hour listening class, 30 people became members of the 7-day parenting reading club, earning about 1 10,000 yuan. This is the result of the first classroom sales, which not only improved my sense of self-efficacy, but also made me more active on the road of learning and growth.

Confucius said, "It is not enough to learn, but it is difficult to teach." If you don't know enough, then you can reverse; Know the difficulties, and then you can stand on your own two feet. "

Only after learning can we know the deficiency of our knowledge, and only after teaching can we know the confusion of our knowledge. It means that only through practice can we constantly discover problems, improve ourselves and improve ourselves, especially in teaching. Through teaching practice and feedback, teaching methods are constantly improved to achieve the effect of learning from others.

Since the opening of the book club, I have been constantly improving my self-awareness, constantly practicing the concept of scientific parenting, and constantly improving my cognition through practice and helping students to answer questions.

So, what are the characteristics of online reading?

1) Reading club can bring you closer to users.

2) Doing a reading club can help you better understand the needs of users.

3) Being a reading club can make you better influence users, achieve users and grow together with users.

4) Reading club can make you more friends with the same frequency.

Next, let me talk about: how to run a book club online?

We pay attention to three points-before recruitment, during operation and after closing the camp.

Topic 1: Before book club recruitment

First of all, let's be clear. What kind of online reading club are we going to hold?

First of all, we should find the orientation of the book club.

There are many kinds of reading clubs, such as listening to different kinds of books in the Fan Deng reading application, as well as outdoor reading camps and Wu Xiaobo Channel.

And I, because time does not allow, I chose to hold a 7-day parenting reading club.

Therefore, before opening a reading club, we must first locate the theme of the reading club.

So, how to find the orientation and theme of the book club? We can start from the following three points:

First of all, is this reading club your interest?

Because you must be interested enough to devote your time and energy to this book club.

Second, whether doing this reading club is the result of practice.

Because you have to have the results of your own practice, it will make people sing.

Third, can this reading club provide expected value for others?

After we have positioned the theme of the reading club, let's talk about designing the reading club.

First, determine the time to start the reading club, which can be 2 1 day, because 2 1 day is the time period to form habits. But you can also drive for a week, that is, 14 days. But not more than a month.

Second, create a community atmosphere of * * * reading * * creating * * * ideas, that is, in addition to your sharing, you can also ask other students with unique opinions to share them, or let them output their feelings.

Third, students who join this reading club should tell her the purpose of joining this club. For example, I set up a slogan telling me to be a loving, patient and energetic mother. Then encourage students to shout slogans together at the opening and closing ceremonies. Because many people enter the community to study, some people come with curiosity or the purpose of joining in the fun, so we give the community a valuable and meaningful purpose to make students more motivated to learn and grow.

After learning how to locate the theme of the book club and design the course of the book club, we should start thinking about how to achieve the course goal.

There are three ways of thinking that can help you achieve the course objectives:

The first is the champion thinking. When I started listening to the group, the target number was within 100, and finally the number of people who joined the group reached 120. From this point of view, it shows the importance of setting goals. Set a champion goal at the beginning, that is, think about the goal of recruiting people, and then open all channels to recruit people.

The second is the 72-hour method.

I spent less than 42 hours holding a book club, preparing for the book club, and then directly pulling the audition group. The 72-hour law can force us to accomplish our goal.

The third is very important, that is, forget about sales and share.

We shouldn't feel embarrassed because of face, thinking that we need to pay for the book club. In fact, when we sell our knowledge, the people who benefit the most are ourselves. Therefore, we should take the initiative to share with the people around us the purpose of this book club and the value it brings to people. Promoting it from the perspective of sharing will attract more fans.

The above is our first theme-pre-recruitment planning of the reading club, followed by the second theme-the operation of the reading club.

After enrollment, we should bring them closer to a group. What should we do? This is the key point, everyone should listen carefully!

We determined the purpose of the club before the recruitment of the reading club, and then we should serve the students of our reading club well.

How to serve? First of all, we should welcome every student who joins the group. I invited one or two assistants to help welcome me, but the founder of the club had better stay in the group often, so that the students will feel valued.

Here, I would like to focus on six elements of welcome language:

1）

For example, welcome rice noodles to join the parenting reading club.

2) Tell the theme of the group (what is this group)

3) Notify group activities or courses

You can make a course schedule in advance, and indicate the specific time of activities and course sharing on the schedule.

4) Simple group rules (such as no advertising)

5. Tips for changing nicknames

We can say that after joining the group, please change the nickname of the group to rice noodle+Huizhou +2 children.

6) Please enter the group at the top.

The above are the six elements of welcome language, which are more practical and important details.

Then let's talk about planning group activities. First of all, we should have a camp opening ceremony and a camp closing ceremony. The purpose of the ceremony is to give students a peak experience.

How to plan these activities? In fact, it is very simple, that is, let the students participate, such as grabbing red envelopes, talent show, lottery, sharing discussion and other activities in the ceremony. Specifically, I will send a link to the planning of the opening and closing of the book club for your reference.

Finally, I want to give the community a slogan. Because a community with a soul must have the slogan of positive energy, just like an enterprise must have a corporate culture to operate for a long time.

Summarize the details of our second action in the reading club community:

One is to design welcome words, the other is to plan activities, and the third is to shoot slogans for the community.

The last topic is about the problem after the book club. Let me talk about how I can't let this group settle down.

First, occasionally share valuable parenting experience and experience.

Second, provide parenting questions for reading club students and answer 2-3 parenting questions every day.

Just now, I said in the second topic that the founder of a community must always be in the group and often interact with students to make them feel valued.

I will spare more than an hour every day to solve the problem of students' parenting. In just 20 days, I helped the students in the group solve 25 parenting problems.

This practice is called user action. Only by dealing with the relationship with users can we carry out more word-of-mouth communication.

Remember the three cores of community operation: user operation, content application and activity operation.

Finally, I want to say: In fact, as long as you really care about providing value-added services to others and think about how to serve others well, you will naturally get a lot of positive feedback and praise. At this time, your sense of accomplishment will be very strong, really full, and your heart will become stronger because of more energy.

My sharing is over, thank you for listening.