Seeking several modern classic advertising languages

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt feelings can be blurted out, which is its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it kept this sentence forever.

Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found a market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which has made great contributions.

Nike: Just do it.

Through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, Nike quickly became the first brand of sporting goods. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you take action. However, with Jordan's retirement and the change of "Just Do One Thing" to "My Dream". Nike's influence is gradually declining.

Nokia: People-oriented Technology

"People-oriented technology" doesn't seem to be first put forward by Nokia, but it shows the meaning of this sentence incisively and vividly. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand, which respects this concept and truly embodies the people-oriented concept from product development to talent management. Therefore, this slogan is particularly powerful because it has substance in words.

Kodak: String together every moment of life.

As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology needs no words to describe. Kodak will take photos with a better life, so that people can remember those happy event in their lives, so please use Kodak film, which is exactly what Kodak wants.

Dove chocolate: creamy and silky.

The reason why it is classic lies in the psychological experience of "silky feeling". Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play.

Coca-Cola: forever Coca-Cola, unique and delicious.

In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola will be changed every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.