Principles of text layout in advertising design

Principles of text arrangement in advertising design

The arrangement and design of text in advertising design are both the focus and the difficulty of design. Graphic designers must organize and arrange text through effective visual processes according to the primary and secondary relationship of text information content to guide the audience to read, so that the arrangement of this text should be flexible, full of beauty and form, and make it in line with the public's aesthetic taste. This article specially collects and organizes the principles of text layout in advertising design for everyone. I hope you like it!

Printing fonts for advertising design text

In commercial layout design, in most cases, the printing fonts in the computer font library are directly used. Font libraries installed in computers are widely used in text fonts, explanatory text, and titles of articles. It is worth mentioning that these standardized printing fonts are often used as new design fonts when graphic designers design fonts. Based on these existing fonts, designers often create new font styles by changing their partial strokes and frame structures to a certain extent, although printed fonts are not as individual as design fonts. , but they still have their own distinctive visual characteristics and characteristics of the times. The following is a simple classification of fonts in terms of style, so that designers can flexibly and accurately choose appropriate fonts to better convey information and express themes when designing layouts.

Chinese printed fonts for advertising design text

First let the graphic designer make a general classification of the commonly used Chinese printed fonts included in the computer font library. This will make the graphic designer Gain a clearer understanding of the development of fonts and the evolution of styles.

1. Traditional fonts: regular script, running script, official script, Shu Tongti, Wei stele, imitating Song Dynasty;

2. Transitional fonts: Song style, (standard Song, middle Song, Da Song, super Song Dynasty);

3. Modern fonts: bold and isoline (super black, medium black, medium line, thin line).

Standardized English printing of advertising design text

English appears in the form of 26 letters. In terms of the character structure characteristics of the text, there are big differences between Chinese and English. The development of English fonts also has a long history, and English font styles reflect the characteristics of different times. There are many types of English fonts, and some of the excellent text style designs can bring us design inspiration.

In the Chinese-English version, the selection of English fonts mostly matches the Chinese fonts. Although Chinese and English font designs have their own independent development processes, we can choose fonts among the existing fonts. Corresponding fonts that match the style quite well.

LOGO design fonts

Even though there are thousands of English fonts in the computer font library, there are hundreds of Chinese fonts to choose from, but they are still unable to satisfy the visual needs of graphic designers. The unremitting pursuit of personality and style diversity, coupled with the identifiable characteristics of brand appeal in commercial design, require brand fonts to be original to distinguish them from similar brands, so we can often see brands that are specially designed for a certain brand. Fonts, these fonts specially designed for the characteristics of enterprises or products, have replaced the traditional pure graphic trademarks and appeared as logos. There is no doubt that the persuasiveness of words is the most clear and accurate. If the LOGO is clear at a glance, it will When consumers are recognized by words, they will also feel the temperament of the brand. Many brand fonts are fashionable or traditional, technological or humanistic, feminine or masculine, but they all correspond to the characteristics of the brand one by one. Because the brand fonts are Its excellent recognition and rapid communication make it the darling of commercial design.

In addition to the need for special design of brand fonts, you can often see some carefully designed fonts in commercial advertising design or graphic layout. They are often used as slogans or titles to make them eye-catching. The emergence of highly personalized forms, which are used as text to convey information, are also endowed with visual personality, becoming one of the focuses of the page and another key point in the overall brand image recognition. Designers are increasingly using visual The identification function is applied to this range of design details, which also shows the requirements of modern design for personalized expression. ;