Catering Mid-Autumn Festival event planning plan

In order to ensure that work or things can be carried out efficiently, it is necessary to formulate a plan in advance. The plan generally includes guiding ideology, main goals, work priorities, implementation steps, policies and measures, specific requirements and other items. So what does an excellent plan look like? Below is the catering Mid-Autumn Festival event planning plan I have compiled for you. It is for reference only. Let’s take a look. Catering Mid-Autumn Festival activity planning plan 1

In response to the demand of the Mid-Autumn Festival catering consumer market, it is necessary for restaurants to plan a Mid-Autumn Festival promotion activity plan to attract more Mid-Autumn Festival dinner consumers to come to the restaurant to dine , while boosting the restaurant's Mid-Autumn Festival operating income, it also creates a good festive atmosphere for the Mid-Autumn Festival celebrations.

1. Event time

September xx - x month xx

2. Event location

xx restaurant

3. Theme of the event

The moon is full on the Mid-Autumn Festival night, the end of the world is at this time

4. The purpose of the event

1. Promote the company Image and brand image influence the consumer psychology of the main target consumer groups and create a beautiful image among the target consumer groups.

2. Through the concept guidance of activities, leave a good impression on consumers, enhance the confidence of consumers and corporate employees, increase brand awareness and reputation, and influence consumer brand loyalty.

3. Change consumer perceptions and form positive perceptions.

4. Cultivate potential consumers and deepen the target consumer group’s understanding of restaurants, hotels, and catering.

The purpose of the celebration is to let people deepen their understanding of restaurants, hotels, and catering, and to accept and be willing to spend money in restaurants, hotels, and catering. The Mid-Autumn Festival is to allow the public to experience the characteristics and services of restaurants, hotels, and catering. , enjoy and enjoy together, thereby directly increasing profits.

V. Activity Analysis

1. The consumers of catering belong to the middle and high-end classes. They generally have good cultural or economic backgrounds and have strong connections with restaurants, hotels and catering. cultural atmosphere.

2. The catering dishes are mainly Chinese dishes, so there is no problem of taste differences, but with the current delicacies, a saint will salivate. It is also what other businesses lack.

6. Activity format

1. Buffet, ordering, new dishes, specials, etc.

2. Discount consumption.

3. Free coupons. All consumers who spend more than 100 yuan can get coupons.

4. Free meals. Consumers who spend more than 200 yuan can get a free special dish.

7. Activity Creativity

1. On-site riddle guessing activity:

Hang colorful lanterns (red lanterns) with riddles at the event site. There is a dedicated riddle station.

2. Planning of performing arts activities:

(1) Prize-winning questions: questions about the development history of restaurants, hotels, and catering.

(2) Singing and dancing: Find a song and dance troupe to perform, and also host 1-2 people.

(3) Intersperse some "Mid-Autumn Hymns" for the audience to participate: invite the audience to participate. All songs sung have the word "moon" or chant "autumn". At least two sentences, no need to sing the whole song, and the songs cannot be repeated. Those who sing the most songs and have good singing skills will be rewarded (100 yuan or 50 yuan consumer coupons).

(4) Invite brewers to become title sponsors, thereby reducing expenses and increasing profits.

8. Promotional content

1. Celebration activities

2. Food festival discount information

3. Mid-Autumn Festival party and others Information

9. Attention

The novelty and completeness of promotional content.

10. Cost budget

Catering Mid-Autumn Festival event planning plan 2

Combined with the actual situation of the restaurant and the traditional customs of the Mid-Autumn Festival, in order to better Carry out Mid-Autumn Festival promotional activities to achieve both economic and social benefits for restaurants during the Mid-Autumn Festival. The following planning plan for restaurant Mid-Autumn Festival promotional activities is specially formulated.

1. Purpose of the event

The Mid-Autumn Festival has always been a good time for restaurants and hotels to do promotions. It is also an opportunity to stimulate consumers and stimulate consumption. This event is to obtain better products. Profit, on the other hand, is also to strengthen the restaurant's external image and deepen the restaurant's impression in the minds of consumers.

2. The theme of the event

"Joy the Mid-Autumn Festival, and the gifts will never stop"

3. Objects of the event

Targeted at high school, middle school and low school students Different groups of people carry out different Mid-Autumn Festival promotion activities to effectively cater to different groups of people.

4. Event time

September XX - September XX

5. Event format

Discount; gift; Lucky Draw

6. Specific content of the event

1. During the promotion period, anyone who dines in our restaurant with a purchase of over 100 yuan can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided with the table.

2. During the promotion period, anyone who specifies a series of packages in our store will get the corresponding Mid-Autumn Festival gift box.

3. During the event, anyone who dines in our restaurant can participate in the Mid-Autumn Festival Lantern Fans Prize-winning Guessing Activity. You can also get a snapshot for free.

7. Event Advertising

1. Place outdoor advertising in places with concentrated traffic, such as train stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

8. Other related strategies

Personnel transfer, hotel layout, etc. must be arranged in advance and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation. Prepare. Catering Mid-Autumn Festival event planning plan 3

1. Event time: September 26 (Saturday) - September 27 (Mid-Autumn Festival)

2. Event location: restaurants, hotels , catering

3. Theme of the event: Mid-Autumn Festival Night with full moon, the end of the world is at this time

4. Purpose of the event

1. Promote the company's image and brand Image, influence the consumer psychology of the main target consumer groups, and create a good image among the target consumer groups;

2. Through the concept guidance of activities, leave a good impression on consumers and enhance consumption Confidence of investors and corporate employees, improve brand awareness and reputation, and influence consumer brand loyalty;

3. Change consumer perceptions and form positive perceptions;

4. Cultivate potential Consumers, deepen the target consumer group’s understanding of restaurants, hotels, and catering;

5. The purpose of the anniversary celebration is to make people deepen their understanding of restaurants, hotels, and catering, and to accept and be willing to visit restaurants, hotels, and catering. Consumption, and the Mid-Autumn Festival allows the public to personally experience the features and services of restaurants, hotels, and catering, and share joy and joy, thereby directly increasing profits.

V. Activity Analysis

(1) Analysis of restaurants, hotels, and catering themselves

1. The consumers of restaurants, hotels, and catering belong to the middle and high-end classes , they generally have a good cultural background or economic background, which is consistent with the strong cultural atmosphere of restaurants, hotels and catering.

2. Restaurants, hotels, and catering dishes are mainly Chinese dishes, and there is no problem of taste differences. However, with the current delicacies, even saints will salivate. It is also what other businesses lack.

(2) Competitor threat analysis

Restaurants, hotels, and restaurants are located at the junction of Zhongshan Road and Jiuyi Road. They belong to the prosperous area of ????the city center and are in the same location and operating in the same category. There are "Laoshu Coffee" and "My Family Coffee", both of which are more Western-style and modern in terms of decoration style and business style. Their store signs are more prominent and easily attract the attention of passers-by. Its dishes are mainly Western food and business set meals, and the consumption level is medium to high-end, which is more suitable for the consumption psychology of fashionable people.

Junko Rouqing is also a major competitor in restaurants, hotels, and catering. Therefore, the main purpose of this event is to hold an exciting event and become famous in one fell swoop.

In addition, during the Mid-Autumn Festival, almost all restaurants will hold promotional activities to one degree or another.

Linking the concept of activities

From the anniversary celebration to the Mid-Autumn Festival

Using the food festival as a link

This way, this event will be While reducing publicity costs

Promote consumption

and thereby obtain greater profits

Outdoor layout

Purpose of layout: grand and festive atmosphere Combined with the cultural characteristics of restaurants, hotels and catering

Exterior layout:

1 arch or steam mold: 200 small balloons are tied on it, and the congratulations on the arch are single-sided. Leave it on for a week.

8 banners.

20 flower baskets: placed at the door.

Each window is set with a couplet, the content of which must be related to "Mid-Autumn Festival" or "Anniversary Celebration". In addition, there is a lantern above each couplet.

The hanging of neon lights: conflicts with the hanging of couplets, so you can only choose one of the two.

Activity time: September 6, 2020 - September 10, 2019

Purpose: Not only can consumers spend less money to eat hundreds of dishes, but it can also make consumers The reader knows the characteristics of the restaurant. Promote consumption of the restaurant (increase popularity) and obtain more residual value (profit).

Requirement: To refresh consumers’ minds. It’s euphemistically called “enjoyment”.

Activity format:

1. Buffet, ordering, new dishes, specials, etc.

2. Discount consumption:

3 . Complimentary coupons: All consumers who spend more than 100 yuan can receive coupons.

4. Free meals: Any consumer who spends more than 200 yuan can get a free special dish.

Mid-Autumn Festival - Drinking*Singing*Appreciating the Moon

Remembering the many beautiful moments in life

Nothing better than this

Address : Restaurants, hotels, catering open spaces facing the street in front of China Construction Bank

Venue layout:

Set up a temporary stage

A background curtain

A set of imported speakers

16 small lanterns on the stage floor

Other background lighting.

Activity creativity:

1. On-site riddle guessing activity: Hang colorful lanterns (red lanterns) cages with riddles at the event site. Everyone who wins will receive a 10 yuan consumption coupon. Shape the Mid-Autumn Festival atmosphere and the Jiangnan cultural connotation of restaurants, hotels and catering. There is a dedicated riddle station.

2. Planning of performing arts activities:

(1) Questions to be answered with prizes: Questions about the development history of restaurants, hotels, and catering

(2) Singing and dancing: perform by a song and dance troupe, and host 1-2 people.

(3) Intersperse some "Mid-Autumn Hymns" for the audience to participate: invite the audience to participate. All songs sung have the word "moon" or chant "autumn".

At least two sentences, no need to sing the whole song, and the songs cannot be repeated. Those who sing the most songs and have the best singing skills will be rewarded (100 yuan or 50 yuan consumer coupons).

(4) Invite brewers to become title sponsors, thereby reducing expenses and increasing profits.

(5) Special mooncake delivery in restaurants, hotels, and catering restaurants: The boss, employees and guests will hold a cake-cutting ceremony together and deliver them to customers uniformly.

Advertising communication strategy

Kill two birds with one stone

That is, promote anniversary celebrations and Mid-Autumn Festival promotions through one advertisement

> When information reaches the public

Reduce advertising costs

Simple description:

2. Media selection: Take "Western Fujian Daily" and DM as the Mainly, posters and other supplements.

3. Advertising slogan: Restaurants, hotels, catering every day, every Mid-Autumn Festival night.

Tiantian: a numeral, referring to September 6th to 11th.

It happens to be from the anniversary celebration of restaurants, hotels, and catering to the Mid-Autumn Festival night.

Logical.

4. Publicity content:

1. Anniversary celebration activities

2. Food festival discount information

3. Mid-Autumn Festival party and other information

5. Note:

1. Timeliness: September 27th issue of "Western Fujian Daily". In addition to being issued during the event, DM orders can also be issued 5 days before.

2. The novelty and completeness of the promotional content.

Expense budget

Media cost 10,000 yuan

Outdoor layout 20xx yuan

On-site layout 3,000 yuan

Others Promotion of 5,000 yuan

Total: 20,000 yuan