Prepare New Year’s goods activity plan

Prepare New Year’s goods activity plan

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to prepare an activity plan in advance. The activity plan has the characteristics of clear content and clear steps. . How should an activity plan be formulated? The following is the activity plan for preparing New Year goods that I have compiled for you. Welcome to read and collect.

Preparing New Year’s Goods Activity Plan 1

1. Activities

New Year’s Goods Expo, Group Buying Exhibition, Online Shopping Cart

2. Activities Purpose

●To improve the environment and quality for citizens to purchase New Year goods and meet their one-stop shopping needs.

●Fully display Liuyang’s local specialties and promote the brand of Liuyang’s agricultural and sideline products.

●Concentrated display of famous and high-quality products from all over the country, while promoting corporate products and brands, while enriching the Liuyang New Year market.

●Inherit Chinese traditional customs and culture and stimulate economic consumption during the Spring Festival.

3. Organization unit

Sponsoring unit: xxx

4. Exhibition time and location

Time: xx, month xx, 20xx Until xx day (***8 days)

Venue: Tentative (you can book our square)

5. Exhibition description

During the exhibition, it will be divided into three parts All-round display and promotion of corporate products:

On-site large-scale exhibition.

Time: xx, xx to xx, 20xx

Location: To be determined

Booth area: 3x10m

Activity content: Merchants set up exhibitions on site to promote their products and brands. At the same time, the organizing committee organized free distribution of luxury gifts; on-site Spring Festival couplets were written; and charity New Year goods donations and other activities , to attract popularity

Group buying alliance

Time: xx, xx to xx, 20xx

Format: Beautiful product catalog printed by xx daily , sent to all government agencies and enterprises across the city, and organized group purchases of products by administrative institutions and enterprises.

Requirements: Merchants on the product list adopt the principle of appropriate profit sharing to promote consumption.

Online Shopping Cart

Time: January 20xx

Form: Set up a new year purchase platform on the xx website, describe corporate products, and attract citizens to shop online .

6. Exhibition scope

◆1. Sugar and wine: various wines, white wine, rice wine, fruit wine, health drinks, fruit drinks, lactic acid bacteria drinks; tea, etc.;

◆2. Food: various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts , local products, agricultural products, etc.;

◆3. Daily necessities: household appliances, kitchen and sanitary ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, fireworks, Festival supplies, kitchen utensils, smart toys, etc.;

◆4. Gifts: various gift boxes, flower potted plants, paper-cut calligraphy and paintings, strange stones and jade, etc.;

◆5. Clothing: Bedding, clothing, shoes and hats, etc.;

6. Specialty products: honey, fried cakes, vegetarian dishes and other famous Liuyang products.

7. Publicity and promotion

In order to ensure the strong popularity of the exhibition, the organizing committee will choose various forms and channels to conduct planned exhibition reports:

1. Liuyang Daily: Make a brand list during the exhibition investment promotion period, which will last for 1 month Timely promotion of the exhibition, introducing the details of the event with pictures and texts.

2. Liuyang.com: For exhibitors, we will conduct centralized promotion on Liuyang.com and organize online group purchases. At the same time, we will expand the influence of the festival through special publicity, promotional information, new year goods flash sales and other activities.

3. Print and distribute 20,000 promotional color pages, activate 2 highway pillar advertisements, send 100,000 mobile phone text messages, and release 20 balloons on busy urban sections, and comprehensively disseminate in multiple forms and channels. Exhibition information.

4. Make a New Year’s group purchasing catalog and send it to administrative institutions, enterprises and other interested group purchasing units.

8. Supporting activities (please consult the organizing committee for details)

1. New Year’s flash sales: several varieties of products are launched every day, in the form of “flash sales”, through super preferential prices , attract customers.

2. Large-scale group buying: Make a catalog of new year goods and send it directly to administrative institutions and enterprises to promote group buying while promoting corporate products.

3. Get prizes every day: In order to attract popularity, many prizes are set up. For example: 100 people will receive free exquisite gifts every day during the exhibition. During the exhibition, customers will be organized to draw prizes to win cash.

4. Exhibition Arrangement Awards: Among the companies participating in the exhibition arrangement, the "Most Popular Award", "Best Sales Award" and other exhibition awards will be selected, and the organizing committee will provide certificates and medals.

5. Free Spring Festival couplets: Invite members of Liuyang Couplet Association to write Spring Festival couplets on site and give them to citizens who come to participate in the event for free.

6. Square theatrical performance: Invite Huagu Theater Troupe and band to perform live.

9. Investment Promotion Forms

(1) Title Sponsorship Category

1. Overall sponsorship of the New Year Goods Festival

This New Year Goods Festival There will be one general sponsor, and the theme of the expo will be "xxxx" Liuyang City's first New Year's Festival and Group Buying Exhibition.

Funding: 100,000 yuan

Return:

(1) All event advertisements reflect the words "xxx" Liuyang City's First New Year Festival;

　(2). The two most eye-catching advertising spaces will be given priority at the opening ceremony;

(3). The leader or person in charge of the sponsoring party will be invited to speak at the opening ceremony of the New Year Festival;

(4) Liuyang Daily shall display the name of the sponsoring unit or product promotion in a prominent position in the New Year's Festival advertising page and news page no less than 10 times;

(5) Provided at the exhibition site Two designated booths. (area 3mx3m)

(6). Before xx, xx to xx, 20xx, ***4 pages of Liuyang Daily will be provided. The content can be determined by the sponsor. .

(7). The group buying directory displays the words "xxx" Liuyang City's First New Year Shopping Festival and Group Buying Exhibition, and reports a batch of layouts.

(8) The words "xxx" Liuyang City's first New Year Festival and Group Buying Exhibition are highlighted on the online shopping platform.

(9) The name of the sponsor should be reflected in outdoor, text message, balloon and other promotional advertisements.

2. Naming of theme event days

This New Year Festival sincerely invites all major industries and dealers of all types to actively participate and implement theme day naming. For example, "Tang Renshen" Food Day, the form of "Jinhao" Grain and Oil Day.

Cost: 20,000 yuan

Return:

(1). Reflect the name and products of the sponsoring unit on the brand list before the New Year Festival.

(2) One page of Liuyang Daily worth 10,000 yuan was completed before the expo.

(3) Enjoy 2 designated standard booths and one on-site advertising space at the exhibition.

(4) The name and products of the co-organizers are reflected in the group purchase directory.

(5). The name and products of the co-organizer will be reflected on the online shopping platform.

(6). Determine a certain day during the exhibition as the event day for the sponsoring unit, carry out promotional activities in the square, and set up exhibitions on the podium.

(2) Group buying directory production

In order to advocate group buying and promote corporate brands, 10,000 group buying directories are specially produced and distributed to administrative institutions, enterprises and group buying customers in the city.

Charging standards:

Cover 20,000 yuan (limited to 1 company), back cover 12,000 yuan (limited to 1 company),

Inside pages 8,000 yuan

Rewards:

(1). Reflect the name and products of the co-organizers on the brand list before the New Year Festival.

(2) 1/2 Liuyang Daily page, Complete before the expo.

(3) Enjoy 1 standard booth designated by the New Year Festival Organizing Committee. Standard booth (3mx3m)

(4) The co-organizer is reflected in the group purchase list Name and product.

(5). The name and product of the co-organizer shall be reflected on the online shopping platform.

(6) Participate in the selection of the most popular New Year products among consumers.

(3) On-site exhibition arrangement

This New Year Festival sincerely invites dealers from all industries and types to arrange on-site exhibitions.

Cost: 5,000 yuan

Return :

(1). Reflect the name and products of the co-organizers on the brand list before the New Year Festival.

(2) 1/4 of the Liuyang Daily page will be completed before the expo.

(3). Enjoy 1 standard booth designated by the New Year Festival Organizing Committee.

(4) The name and products of the co-organizers are reflected in the group purchase directory.

(5). The name and products of the co-organizer will be reflected on the online shopping platform. New Year's goods preparation activity plan 2

1. Purpose of the activity

The Spring Festival is the most lively and solemn festival among my country's traditional festivals. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of going shopping. Seek pleasure and joy while strolling on the streets, and welcome the arrival of the new year while shopping. Today, when our county is vigorously developing e-commerce, we must make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering the local economy", this New Year's Goods Festival aims to provide the people of Zhuanglang and even the whole country with a county-wide online shopping platform that integrates procurement, entertainment and consumption through the exhibition and sales format of the "New Year's Goods Festival" , and at the same time build an online trading platform for the majority of agricultural specialty product enterprises, dealers and consumers to promote the two-way circulation of "online goods going to the countryside and agricultural goods to the city", and encourage township and village e-commerce service stations and points to play their role, Accelerate the transformation of local business marketing models and lay the foundation for the creation of the "Zhuanglang Model" suitable for the development of e-commerce in poor areas, so that people can truly experience the impact of the Internet economy, and merchants can truly feel that the era of e-commerce has arrived. , now it is not a question of whether to do it or not, but a question of how to do it better.

2. Activity time and carrier

1. Time: January 18, 20xx - February 23, 20xx

2. Carrier: Zhuang Lang LifeBao "Shengla Mall"

3. Event organization and requirements

1. Hold a kick-off meeting: Zhuanglang is initially scheduled to be held at the New Space E-commerce Training Center on January 18 The first e-commerce "Welcome the New Year and Send New Year's Goods" event kick-off meeting.

2. The county e-commerce service center is responsible for organizing the heads of e-commerce service stations in each township and the heads of logistics and express companies to participate.

3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, put goods on shelves and sell them, so that the transaction volume of village-level service points on the Zhuanglang e-commerce platform reaches a certain amount.

4. The logistics and express company is responsible for the express delivery service of this event. It is necessary to ensure the circulation of goods according to the order address of the platform quickly, with high quality and efficiency. Delivery within 1.5 kilometers in the same city is free, and delivery beyond 1.5 kilometers is based on domestic standards at the best price.

5. Zhuanglang New Spacetime E-commerce Company is responsible for organizing various online sales companies and merchants participating in this event. The products provided by each enterprise and merchant must be registered according to quantity and price. Each enterprise and merchant must issue written quality assurance letters for the products provided, and actively do a good job in after-sales work for the products.

4. Objects of the event

Residents within Zhuanglang County, people from outside Zhuanglang and people who are concerned about the economic development of Zhuanglang.

5. Activity theme

Develop e-commerce and prosper local economy

6. Promotional slogans

1. To buy New Year’s goods, go to Zhuanglang Life Treasure;

2. Where to find this year’s New Year’s goods, Life’s Treasure has them all;

3. Where to find this year’s New Year’s goods, they are all available online and offline;

4. E-commerce is really convenient, and New Year’s goods are delivered to your home;

5. Cheap and good-quality New Year’s goods are available, and life treasures are available for sale within a limited time

6. New channels for farmers to increase their income, agricultural goods are brought to the city for living Treasures

7. There are everything in supermarkets and shopping malls, but convenience is still a daily treasure

8. No more carrying big and small bags, and the annual goods flow into the house

9. Don’t worry when you are away from home, place an order online to send homesickness

10. This year’s Chinese New Year is different, just because there is a New Year Festival

7. Activity content

1. Coupon: 10 yuan off for purchases over 100 yuan in Sangla Mall (coupons can only be used in the same way as for the full discount event)

2. Full discount: 7 yuan off for purchases over 50 yuan; 7 yuan off for purchases over 99 11 yuan off for purchases over 139 yuan; 20 yuan off for purchases over 139 yuan (the discounts are all allocated from the lowest price provided by the manufacturer, and are limited to registered users of the LifeBao platform and those following WeChat)

3. Limited time sale: organize various Participating merchants actively carry out special discount and limited-time sales activities based on the nature and classification of products. (Limited to registered users of Shengshengbao platform and users following WeChat)

4. New Year’s gift package: It is based on a combination of products provided by merchants in the county.

5. New Year’s gift vouchers: New Year's gift certificates are issued to other enterprises and can be used on the Shengshengbao platform through the gift certificate code.

6. Free red envelopes for purchases of more than 50 yuan at one time: 5 yuan red envelopes and small gifts (offline users)

7. Flagship stores and e-commerce service points Intra-city delivery: Flagship stores and e-commerce service points support intra-city delivery. Online orders and door-to-door pickup are free of logistics. Free delivery within 1.5 kilometers, and delivery fees beyond 1.5 kilometers start at 10 yuan

8. Delivery of New Year's goods: If Zhuang Lang borrows an out-of-towner or Zhuang Lang's friend from other places and places an order of over 500 yuan through the platform, the platform or merchant can help them deliver New Year's goods to their home. The shipping fee will be based on the county's logistics rules.

9. Sell New Year’s goods and send Spring Festival couplets. It can be combined with the cultural "Three Going to the Countryside"

8. Event promotion

1. WeChat Moments: a. The New World Customer Service Department is responsible for the promotion of WeChat Moments; b. Public accounts Marketing and promotion; c. Participating merchants (enterprises) actively participate

(Forwarding in Moments, posting on major forums in Pingliang City, Baidu Tieba, Weibo)

2. Distribute leaflets: a. Part-time jobs can be recruited (the number of part-time workers is about 6 people per day). Local push: Recruitment of part-time jobs is 65 yuan/day, and contact information should be left. 2 x display racks, 2 tables, and 1,000 small gifts. , the date starts on January 25th and ends on January 31st and 6th.

3. Online promotion of Shenglibao; the production department is responsible for: a. Product beautification; b. Production of banner ads; c. Inspection and testing of the order process

4. Media Advertising: County TV stations and other county media.

5. Promotional videos: mobile phone videos, website promotional videos.

6. Publicity: Give away New Year’s goods to lonely elderly people and cleaning workers.

8. Event preparation

Production Department:

1. Event materials: event theme posters, DM orders, banners, in-store theme materials, couplets, mascots , from the date of product photography and plan establishment, the design should be completed before January 20;

2. Improvement of merchants and online stores of each service point, creation of event theme atmosphere, advertising theme design, product art, and settings Coupon design will be completed before January 22 from the date the plan is established.

Department of Commerce: a. From the date the plan is established; b. Collect the required products before January 20th

Operations Department: a. From the date the plan is established; b. Implement inventory warehouse and warehouse management; c. Establishment and construction of event venues

Customer service department: a. Statistics of daily orders; b. Statistics of number of registered users; c. Entry of event product portfolio

Vehicle use: New Spacetime and related enterprises and merchants

9. Activity cost

The initial estimate is about 100,000 yuan, and it is planned to be funded by each merchant, with the support of the County Commerce Bureau part.

10. New Year’s goods:

Provided by merchants, registered

11. Social benefits

Our county has been identified for 15 years As a national comprehensive demonstration county for the introduction of e-commerce into rural areas, offline experience stores have been built at county, township and village service outlets. However, the actual situation is that only a small number of outlets and individuals sell through national third-party platforms such as Taobao and Weidian. The social effects of county agricultural products or domestic brand products on county economic development, stimulating consumption and helping farmers increase their income are not very obvious, and the offline experience is like a tree without roots. In order to create an atmosphere for the development of e-commerce in the county, activate the enthusiasm of merchants and enterprises in the county to participate in the online economy, accelerate the transformation of local business marketing models, promote the further development of e-commerce, and create a "Zhuanglang" suitable for the development of e-commerce in poor areas. "Model" lays the foundation, and this year the country will also hold its first online "New Year's Festival". We can take advantage of this opportunity and follow the trend to hold a vigorous "New Year's Festival" within the region, so that the people can truly experience the impact of the Internet economy. Let merchants truly feel that the era of e-commerce has arrived. Now it is not a question of whether to do it or not, but how to do it better. New Year's goods preparation activity plan 3

1. Activity theme

This activity mainly relies on the official platform hosted by "Cloud Shibing".

Combined with the offline service platform advantages of "Shi Bing E-commerce Company Service Center" and the network popularity of "Guizhou E-commerce Cloud", "Taobao", "Jingdong.com", etc.

***Together we will create an online and offline promotion event with the theme of "delivering New Year's goods to the countryside, quality guaranteed". The event focuses on on-site physical exhibitions and online product purchases.

Slogan: "New Year's goods are sent to the countryside, and the quality is guaranteed; specialties are sold in the city, and we are here to help." You can choose all the special things, and famous mountains and holy waters will accompany you!

2. Objectives of the event

1. Focus on promoting the "Cloud Shibing" platform and implant the initial brand impression into the minds of the public.

2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on-site)

4. On-site motivation will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving bookmark-like brochures, and on-site staff carefully guiding operations)

5. Use this event to re-establish the functionality of the "Cloud Shibing" brand.

3. Activities objects

New Year goods consumer groups in towns and villages in Shibing County; product dealers in Shibing County;

4. Event time

From December 12, 20xx to January 12, 20xx (a month-long cycle of promotion and publicity in various towns and villages)

5. Activity location

Services in various towns and villages in Shibing County Station

6. Setting up the event content display area:

1. Display of New Year merchandise and local specialties;

A product display area is planned during the event to display Peripheral products from the organizer and other franchisees. (This activity is mainly implemented by Guizhou Yuntai Business Co., Ltd. to assist various towns and villages)

2. E-commerce purchasing experience; set up an e-commerce area with an eye-catching location, mainly distributing e-commerce brochures to people coming and going. . Guide consumers to register and purchase, and register merchants who need to join. Content design:

3. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly guided. Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

4. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (Conditions permit, merchants can be granted preferential policies for joining: if merchants introduce other merchants to join, they can enjoy priority service objects, etc.)

5. For e-commerce training students and merchants, certain discounts can be given to activities on the day .

7. Promotion of the event

(1) Promotion time

The event will be carried out from December 12, 20xx to 20xx

Year 1 March 12th

(2) Publicity methods:

1. Shi Bing News Broadcast

2. Mass messaging, (mobile phone text messages, WeChat)

3. Interactive forum (other online platforms)

4. Promotional leaflet (print the content on the promotional leaflet)

(3) Promotional content:

1. Time, location, contact information and activity content.

2. Discount objects and discount content.

3. Information from mainstream franchise merchants.

8. On-site layout

1. Several 3x6 advertising tents (depending on the number of specific merchants)

2. There are 2 computers in the exhibition area (within the scope of capabilities) The more the merrier), network cable, and three power sockets.

3. 4 on-site tables, 10 chairs, and tablecloths.

4. Promotional posters on display stands, background inkjet printing, and on-site banners. Preparing New Year’s Goods Activity Plan 4

February is the transition between the old and new years of the lunar calendar year, and is also the peak of sales. At this time, food, fresh meat, dry goods, aquatic products, cooked food and non-food disposable household, Many related products such as cleaning supplies will enter the hot-selling season; this event is planned from February 9th to February 18th, and the period includes "Little New Year (2.11), Valentine's Day (2.14), New Year's Eve (2.17), New Year's Eve (2.17), The four traditional major nodes of the Lunar New Year (2.18) should be reasonably planned for product display, daily promotions, news planning and store-wide promotions based on the consumption habits of different nodes.

Theme: Welcoming the Spring with prosperity in the Year of the Tiger, special planning for the New Year with good luck and wealth

Period: February 9 to February 18

One of the themed promotion plans

Theme: Prosperity and joy in the Year of the Tiger

Activity time: February 10th to February 14th

Activity content : During the event, customers who make a certain amount of one-time shopping in this supermarket will receive a super-valuable gift with a single cashier slip on the day!

Free 1 auspicious Spring Festival couplet or 1 box of fresh eggs when spending RMB 48 or more;

Receive a bottle of 2.5L drink when spending RMB 88 or more

Free tangerines when spending RMB 128 or more 1 gift box

Warm reminder - a single full cashier slip can only receive one gift; customers who participate in this event will no longer participate in other promotions in our store during the same period.

Theme Promotion Plan 2

Theme: Love for Valentine’s Day, True Love for a Long Time

Event Time: February 14th

Event Content: On the day of the event, couples who shop in this supermarket (regardless of the amount) will receive a "True Love Rose". 999 roses will be given away. May lovers eventually get married! (Limited number of roses, while supplies last)

Theme promotion plan three

Theme: A good start to the new year, everyone has fun

Event time: February 18 Event content: On the day of the event, customers who make a one-time purchase of 68 yuan in this supermarket will receive a "Happy Opening" red envelope. Red envelope prizes include 1 yuan, 2 yuan, 5 yuan, 100 yuan or other gifts, with 100 guaranteed prizes.

Warm reminder - only one red envelope can be given for a single full cash register.

DM Newsletter Planning P Cover - Theme: 3 Gift Boxes for Good Luck, Wealth and New Year;

Theme: Prosperous New Year, Reciprocity of Gifts

Liquor Gift Box , red wine gift box, health wine gift box, large gift package, boxed biscuits, 30-piece mixed gift box

Theme: New Year is more prosperous, health is better

Health product gift box, tea Gift box, honey gift box, 15 pieces of prepared food

Theme: Casual and delicious New Year’s Eve and Valentine’s Day

Casual packaged food (biscuits, puffed, wafers, preserves, cooked food ) 12 single items

Chocolate, coffee, jelly, single red wine, fruit wine 6 single items

Theme: Casual and delicious Chinese New Year

Casual packaging , 30 pieces of bulk New Year food (melon seeds, peanuts, pistachios, fruit pulp, candy, jelly)

Theme: New Year, more care

Personal cleaning and care products ( (Including sanitary napkins) 15-count single product

Theme: Refreshing New World

Household cleaning and care products and paper products (excluding sanitary napkins) 16-count single product

Theme: Renew your whole body for the New Year

12 pieces of cotton, shoes, and clothing

Theme: Dress up a new home in the New Year

15 pieces of home furnishings and home appliances Single product

Theme: Family Reunion

15 single products including milk, carbonated juice, juice, single liquor, hall beer, barreled liquor, and sweet wine

　Theme: Family Reunion

9 single items of cooking oil, seasonings, noodles, and dry food; 6 single items of shabu-shabu slices, seafood meatballs, quick-frozen, and ham

Theme: A happy family reunion

12 pieces of cured products, dry goods, fresh gift boxes, and refrigerated dairy products

Theme: A happy family reunion

Fresh meat , freshwater seafood, poultry eggs, rice, fruits 12 single items

Cooked food (various stews, hot pot) 3 single items

Special requirements:

①The layouts corresponding to different subtitles should be distinguished by different background colors!

②P5 and P13 plan two relatively independent but related sections for each P, such as a special section for snacks and Valentine’s Day gifts, and a special section for hot pot seasonings and condiments. Please list each brand The layout is based on series, and each product series is distinguished by a color block. For series of products with purchase and gift activities, the activity content is placed in a prominent position next to the title of the series.

③Concise details of the three themed promotions are shown on the back cover.

One piece of giant inkjet printing for publicity strategic planning: reflecting 3 theme promotion activities.

There are 38 double-sided photo KT boards hanging in the main aisle: "Year of the Tiger, Happy New Year Expo".

1 single-sided photo KT board at the door: "Year of the Tiger, New Year's Eve Expo".

2 pieces of door pillars are included in the inkjet printing package: "Year of the Tiger, Happy New Year Expo".

2 pieces of window spray painting: "Year of the Tiger New Year Expo", the specific content of 3 theme activities.

Stacking cloth: 1F and 2F main channel express commodity stacking.

The special area is decorated with medium-sized gold-threaded red lanterns, three-dimensional latte art with the word "Fu", surrounding piles and wrapped pillars: "New Year's Eve in the Year of the Tiger."