How to write the content to the official Douyin

1. Be concise

Try to use as few words as possible to express the content involved, and the text should be clear, because each user does not have extra time to read long articles when browsing, which is too If there are too many, you won’t be able to remember them, so you should write them in a simple and easy-to-understand way. For example, if you directly explain "What is the best love--that is, the combination of suitability and liking", you will understand it immediately.

2. Speak in human language

Try to speak in words that users can understand. The words should not be too complex and difficult to understand, because for people who do not have this part of knowledge, Too much explanation is nonsense, and people will lose their desire to understand the content.

3. The title should be attractive

A good title can attract more people to stay. Only when they stop and read can they like, comment, and forward. The so-called headline parties take advantage of this to attract a large number of views.

4. The content should be fresh and fresh

The script should be as innovative and interesting as possible, so that it can leave a deep impression on others. You can do some content that many people have not touched on, so that you can easily become unique in the stream of visual accounts, such as a little monk.

Or if you are not creative and can’t impress people, then you can choose some life-type themes, which can also stimulate the audience’s sexual emotions. Of course, you need to be able to show such characteristic.

5. List product names

If the anchor has enough fans, when writing the live broadcast preview, he can list the products that will be recommended in the live broadcast room and tell the fans straight to the point. Live broadcast products will be promoted in the live broadcast room. At this time, the fans who follow you are likely to need a certain product in the preview copy. Then after the live broadcast preview is released, a very precise audience will be attracted to the live broadcast room and purchase the product.

Characteristics of Douyin content

1. Douyin content must be entertaining

Douyin was originally a social platform that consumed users’ fragmented time and provided users with Provide happiness. Addressing fatigue points, so the content must be entertaining, the content must be easy to understand, after all, users can slide you from the screen in a second. In terms of education, there is a saying called entertainment, and companies should present their products to users in an interesting way.

2. The content must rub hot spots

Because once it is a hot spot, it means that many people are paying attention to this event during this period, and some people who don’t know will take the initiative to pay attention to it. An incident because everyone is afraid of being considered outdated. In other words, people have a demand for hot events. Of course, who meets their needs depends on whose content. How can a company give up such a good opportunity to appear so easily? Especially when popular movies and TV series are currently just showing off and showing off.

3. Follow the hot spots on Douyin platform

Douyin will regularly update this topic and recommend some soundtracks. Because these are topics and music recommended by Douyin, the so-called fat water will not flow to outsiders. The platform will give these topics and music some traffic, so you are likely to be favored by Douyin’s father. Take a look at the little brothers and sisters who suddenly became popular on Douyin. Which one is useless pop music and popular topics?

4. Story-based, interactive, and easy to imitate

Unlike Weibo, WeChat is more decentralized. Video Douyin can support more story content. It also allows for more effective and direct engagement with fans, and good content can be more easily imitated.

5. Ensure the quality of each frame and improve the completion rate

It is recommended that the video length should be 15 seconds, not too long. Each video must quickly enter the topic and make full use of the pictures in each frame. , and attract users to stay until the end through the reversal of the plot before and after. Otherwise, the user will move directly to the next video. If the completion rate is low, the algorithm will consider the video quality to be low and the system will not recommend it.