What is the advertising slogan of Pepsi in various countries?

Pepsi's advertising slogan is "for what you love", which is the same in all countries.

Pepsi's history in China can be traced back to the beginning of China's reform and opening up. 198 1 year, Pepsi signed a contract with the government of China to establish a bottling plant for Pepsi in Shenzhen, becoming one of the earliest American business partners to enter China.

PepsiCo has established more than 40 joint ventures or wholly-owned enterprises all over the country, with a total investment of more than US$ 65.438 billion, with nearly 6.5438 billion direct employees and 6.5438 billion indirect employment opportunities.

Its brands such as Pepsi-Cola, 7-Up, mirinda and Inspur, including Asia, Arctic Ocean, Tianfu, Gatorade and Dole, have become household names in China. ?

Extended data

2065438+At the beginning of 2009, PepsiCo launched a brand-new advertising slogan to prepare for brand remodeling. PepsiCo's brand-new concept was changed to "to love it", replacing the "to live for the present" that had been used for seven years.

This is the most important reform of PepsiCo since 20 12. The new brand advocates focusing on the passion for life and products, injecting more popular elements into cola, and letting consumers release their love for life without restraint. The new slogan will be promoted in more than 0/00 countries around the world.

In addition to the new slogan, Pepsi's global sponsorship agreement was officially announced. To this end, PepsiCo invited 14 young idols from all over the world to sing new advertising songs of the same name to promote new slogans and further shape the brand's new image full of entertainment and popular genes.

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