The meaning of the theme slogan of the 2004 Olympic Games

The organizing committee of the 28th Summer Olympic Games summed up the slogan "Welcome home" from the concept of "inheritance, humanity, participation and celebration", which not only included the most sincere and warmest welcome of the Athens Olympic Games to all members of the global Olympic family, but also fully expressed the joy and pride of Greece's return to the Olympic Games as the birthplace of the Olympic Movement. Inspired by this slogan, the audience witnessed the Greeks' display of Greek culture and the history of the Olympic Movement at the opening and closing ceremonies. Greece's great contribution to mankind is deeply rooted in the hearts of the people, which is exactly what the organizers expected. As a slogan, the success of "Welcome Home" lies in: firstly, it maximizes the interests of the host country in terms of cultural reputation and status; Secondly, the positioning and theme of the Athens Olympic Games were found very accurately.