What is a slogan?

1. Words should be moderate. For the sake of people's sight, it is generally not appropriate to have too many words. If a slogan has too many words, dozens or even hundreds, it is too troublesome for the writer and difficult for the reader to understand. For example, just like the words "wait ten minutes, don't grab a second", it clearly tells people to obey the traffic rules. If the slogan to be written is detected in the exam, there will definitely be a requirement for the number of words; If there is no clear requirement for the number of words in the test questions, candidates should pay attention to the fact that there should not be too many words in the slogan.

2. The content should be positive. The content of advertising language must be positive and healthy, friendly and loved by most audiences, fresh and lively, lively literature and art, and really play a role in creating an atmosphere and boosting morale.

Promote cooperative medical care "you help me help the government, cooperative medical care to ensure health" and "cooperative medical care enters thousands of households and farmers need health";

Environmental protection propaganda "keep the environment clean and build a beautiful home" and "beautifying the environment means beautifying our hearts";

Propagandize the principles of "understanding yesterday, grasping today and creating tomorrow", "taking stock of the past, grasping the present and pointing out the future" and "seeking truth from facts, seeking development, benefiting the country and the people and facing the future"

3. Language should be popular. Since the slogan is very practical, we should take into account the cultural level, ideological status, life experience and even status of different readers, and the slogan put forward should also take care of the general readers as much as possible, regardless of higher readers. In this way, in the choice of words, we should be easy to understand, clear and accurate, cordial and touching, lively and lively, and at the same time try to avoid gorgeous words, especially polysemous words, because different understanding of polysemous words (including phrases) will lead to language ambiguity. It is worth noting that this slogan is, after all, to create an atmosphere to mobilize the enthusiasm of participants. Therefore, we should try our best to be vivid and literary in language, which really gives people a refreshing and pleasing feeling, at least to make people like it and avoid being rigid and outdated. "Clean up pollution, make the city beautiful, start with me and strengthen quality" is easy to understand, clear and accurate, telling everyone to protect the environmental sanitation of the city from their own.