Combination of architectural design and corporate culture in modern pharmaceutical industry?

What is the specific content of the combination of architectural design of modern pharmaceutical industry and corporate culture? Zhong Da Consulting will answer your questions below.

In the past ten years, the country's requirements for pharmaceutical companies in the pharmaceutical industry have been continuously improved, and the laws and regulations of the pharmaceutical industry have been continuously improved. Especially since the implementation of GMP certification system, the design requirements and technical level of pharmaceutical industrial plants have been continuously improved. However, the requirements of major pharmaceutical companies for pharmaceutical industrial buildings to reflect their own corporate culture are also constantly improving, which requires studying the personalization of corporate culture and buildings, and at the same time considering the diversification of pharmaceutical industrial buildings. 1 Cultural characteristics of pharmaceutical enterprises The design requirements of modern industrial buildings change with the development of industrial technology. With the development of high technology in modern industrial production, the complex production process has been gradually transformed into a set of electronic instructions. Physical strength and skilled skills are gradually replaced by knowledge-based mental work. The requirements of enterprises for architecture are no longer only satisfied with the rationality of technological process, but also the shaping of corporate culture and corporate image and the creation of a healthy working environment have gradually become the focus of attention. Specific performance in the following aspects. (1) pharmaceutical industrial enterprises pay more attention to their own image building. Corporate image is an integral part of corporate culture. With the technological progress of modern society, the quality of goods is getting closer and closer. People's consumption not only attaches importance to its use value, but also becomes more aesthetic, personalized and fashionable. This makes enterprises need to pay more attention to its image, brand and social reputation. Successful pharmaceutical enterprises all attach importance to the shaping and promotion of corporate image, and all have good corporate brand image. Modern pharmaceutical enterprises have realized the important role of good corporate image design, high-quality products and excellent service system in enterprise development. (2) In recent years, pharmaceutical enterprises have sprung up like mushrooms after rain, and there are a large number of similar products and substitutes of various drugs, and the market competition is becoming increasingly fierce. Among many drug marketing strategies, drug marketing culture is gradually favored and valued by enterprises. ⑶ As a wonderful flower of traditional pharmacy in the world, traditional Chinese medicine is welcomed and trusted by middle-aged and elderly people in China because of its homology of medicine and food and no toxic side effects. Give full play to its own cultural characteristics, promote Chinese medicine culture to the general public through various means, establish a brand of Chinese medicine, and reflect the connotation of Chinese culture from every detail. 2. Individualized characteristics of pharmaceutical industrial buildings 2. 1 The performance of pharmaceutical enterprise culture in buildings is applicable, economical and beautiful-architectural design has followed the principles and policies for many years and still has a guiding role. In Solidified Music, Mr. Liang Sicheng proposed that architecture is both engineering and art. It has the duality of engineering and art, however, architectural art cannot exist alone without its application and engineering structure problems. There are contradictions among applicability, economy and aesthetics, and the job of architects is to correctly handle the contradictions between them and obtain the dialectical unity of the three. In Tadao Ando's On Architecture, Tadao Ando said that the use of modern building materials and languages, as well as the principle of geometric composition, make architecture have both the spirit of the times and universality. Can the introduction of natural elements such as wind, light and water into the building create a building rooted in the climate of the building site and show its inherent cultural traditions? Pharmaceutical industrial buildings are symbols of enterprises and materialized intangible assets. Due to the high added value of medical products and the commercial benefits brought by architectural aesthetics, owners pay special attention to their corporate image. Architects should clearly express corporate image in architectural language through creation. The beauty of industrial architecture must be based on reasonable function, novel structure and high efficiency. Combined with the cultural characteristics of pharmaceutical enterprises, it reflects the real side of pharmaceutical industrial architecture. At present, the performance of Chinese pharmaceutical enterprise culture in architectural design can be summarized in the following aspects. (1) For traditional brand pharmaceutical enterprises, on the one hand, it is proposed to combine China's traditional architectural art form with western production technology, and the external modeling of the building reflects China's traditional architectural style, and even introduce the landscape effect of China Garden in the front area of the factory; On the other hand, it is suggested that the production workshop should be designed according to the advanced pharmaceutical technology in the west, which not only requires compliance with relevant domestic drug production regulations, but also needs to comply with relevant foreign drug production regulations. Its purpose is to remind consumers that their traditional brands and excellent production technology are the guarantee of confidence. As a permanent carrier, architecture has become one of the means to promote the brand of traditional enterprises in China. Figure 1 is a bird's eye view of the Chinese medicine production base of Guangzhou Zhong Yi Pharmaceutical Company. The design in the figure fully embodies the design concept in this respect. ⑵ In recent years, a large number of foreign pharmaceutical companies have flooded into the China market, such as Bayer Pharmaceuticals, Longsha Group and Synbiotics. In order to further integrate into the China market and show their love and respect for China culture, foreign-funded pharmaceutical companies began to apply the traditional architectural elements of China to their factory buildings, which reflected the integration of Chinese and Western cultures. The office building design of Guangzhou Nansha Longsha Co., Ltd. fully embodies. ⑶ Apart from the application of traditional architectural art in China, western minimalism is also influencing the architectural design of the pharmaceutical industry. Pharmaceutical industrial buildings often need to embody a clean, concise, lively and modern style to match the concept of cleaner production in pharmaceutical industry. Traditional enterprises have also begun to choose modern and simple architectural design concepts. The simple appearance reflects the modern flavor of pharmaceutical companies and the technical connotation of high technology and high quality. For example, the preparation building of Dongguan Asia Pharmaceutical Co., Ltd., the comprehensive building of Guangzhou Jianxin Pharmaceutical Co., Ltd. and the preparation workshop fully embody the above design concept, and the vertical lines are simple and generous. 2.2 Humanized design of pharmaceutical industrial buildings The production of pharmaceutical industrial enterprises has developed from labor-intensive to information automation. In the past, people's attention to industrial production mostly focused on the placement of production equipment, the reliability and advancement of production technology, and the rationality of production technology, and paid insufficient attention to people's feelings and initiative in the production process, resulting in the lack of humanization in industrial building design, harsh production environment, and even the lack of necessary sanitary auxiliary rooms and rest places. With the development of economy and the establishment of humanized concept, people pay more and more attention to people in production activities, and gradually realize that people are an important part of production activities, and meeting people's physiological and psychological needs is an important means to improve production efficiency. Therefore, enterprises propose that pharmaceutical industrial buildings should embody the people-oriented design concept, create a convenient, safe, healthy and comfortable working space, and realize the humanization of pharmaceutical industrial building design. The quality of the factory environment also has a negative or positive impact on the main body of its environment-people. Nowadays, the concept of only meeting production needs in the early days of the industrial revolution is being abandoned, and people are increasingly aware that the quality of the factory environment has a great influence on people's behavior, especially for the factory where man and machine are not divided. It is not only directly related to people's health and labor safety, but also affects people's labor enthusiasm, work efficiency, sense of belonging and identity to enterprises, showing respect for people. Some advanced enterprises in the world have shifted their factory environment design and focus to "strengthening the business environment as the background" with people as the center, molded their corporate culture with philosophy, science and art, and strived to create a factory environment that is more suitable for people's psychological needs and give workers more respect and care through the careful creation of the factory physical environment. The humanization of pharmaceutical industrial buildings is mainly reflected in the following aspects. (1) The automation degree of the production line is improved, and the production technicians can complete the basic operations only in the control room, making the production more simple and convenient. This is fully reflected in the design of automatic production line in pharmaceutical clean workshop. ⑵ The safety signs in the production area are clear, special safety passages are set, and the indoor lighting is bright and clear, which provides a more healthy and comfortable working environment for the production personnel. (3) Constantly improve the external environment of the factory, use trees, flowers and lakes to increase the overall greening level of the factory, create a good atmosphere of belonging and intimacy for employees, provide employees with a place to relax after work, improve the quality of employees' working environment, and finally achieve the goal of improving work efficiency. 3 Diversified development of pharmaceutical industrial buildings China has a vast territory, and the climate between the north and the south and the economic conditions between the east and the west are very different. Due to the differences in functions, production and geographical categories, contemporary industrial buildings are gradually developing in a diversified direction on the premise of standardization in design and construction; At the same time, due to the different environment, industrial buildings in different regions naturally have strong local characteristics. In the aspect of building facade image, because most industrial buildings are tall, the architectural image of the factory building has control over the spatial combination and environmental image of the whole building base; Therefore, the architectural image of the factory building is of great significance to whether the industrial building can be well integrated into the surrounding environment. In terms of architectural form, color, details and other design vocabulary, we should try our best to integrate local characteristics. No matter how the design is handled, we should pay attention to the coordination with the environment, so as to achieve the purpose of not only highlighting the personality of industrial buildings, but also being born in the environment. As Academician Wu pointed out, the globalization and diversification of architectural culture are two aspects of an organic whole. Due to the diversification of production technology, the differentiation of corporate culture at home and abroad and the diversification of corporate culture development, pharmaceutical industrial buildings are developing in a diversified direction.

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