How much does a complete set of corporate vi design cost?

Abstract: Corporate vi includes corporate standard words, corporate logo, corporate symbolic graphics, corporate standard color planning, corporate mascot design, office supplies design, public relations supplies design, corporate identity system design and many other aspects. Usually the cost of a set of vi design is 30 million yuan, and different companies will have different quotations. What does the specific corporate vi include and how much does a complete set of corporate vi design cost? Read the article to find out! 1. What does corporate vi include?

1. Corporate standard characters: the full name of the company, abbreviation in Chinese font, the abbreviation of the company, full name in English font, the full name of the company, abbreviation in font grid coordinate drawing, the full name of the company, abbreviation in English font Grid coordinate drawing.

2. Corporate logo: logo ink draft, logo grid coordinate drawing, logo standardized mapping, logo highlight rendering, corporate logo and logo creative description, logo reserved space and minimum proportion limit.

3. Corporate symbolic graphics: color draft of symbolic graphics, standard use of symbolic graphics, standard combination of symbolic graphics, and draft of extended effects of symbolic graphics.

4. Enterprise standard color planning: enterprise standard colors, auxiliary color series, special color combination table, subordinate industry color identification, background color chroma and hue.

5. Corporate mascot design: color draft of the mascot and description of the shape, three-dimensional renderings of the corporate mascot, basic dynamics of the mascot, expansion and use specifications, single-color printing specifications for corporate mascot shapes .

6. Office supplies design: domestic envelope design, letter paper design, salary bag design, file box, file bag design, contract folder design, work permit design, fax paper design, business card design, office stationery design, Time card design, flag design, etc.

7. Design of public relations supplies: greeting card design, calendar design, gift box design, invitation design, handbag design, etc.

8. Corporate identity system design: corporate door appearance, factory building appearance, movable signboard, company name sign, gate entrance instructions, bulletin board, welcome placard, glass door, etc.

9. Standardized design of employee clothing: men's and women's clothing for management personnel, clothing design for men and women for employees, safety helmets, work caps, and field staff clothing.

10. Corporate car body image design: official cars, business cars, trucks, shuttle buses, special models, etc.

11. Product packaging identification: outer box design, gift box packaging, product identification card, sealing glue, wrapping paper design, conference supplies, product series packaging, etc.

12. Advertising specifications: fixed frame of TV advertising logo, standardized design of promotional cards, wall advertising, network homepage layout specifications, CD cover specifications, wall advertising, counter vertical advertising specifications, neon sign performance effects etc.

2. How much does a complete set of corporate vi design cost?

If the company needs a vi design system and only needs a basic set of vi design, then in the corporate logo design and standard fonts The fee is about 10,000 yuan, while the standard color plan in the enterprise costs 3,500 to 4,000 yuan, and the price of enterprise auxiliary graphics is about 13,000 yuan. For other parts, it's about 4000 to 5000, which is the cost of a complete vi-based system.

Quotations from different design companies are different. This is because the design price is affected by many factors. For example, if a company simply hires a design company to design product packaging and icons, it is relatively simple. An experienced brand designer can complete it immediately in a short time, so the design cost is Relatively cheap. But if it involves many aspects of design work, it cannot be done by just one designer. It also requires senior copywriters, project directors, market researchers, etc. At this time, the design cost will be relatively expensive.