How to carry out online and offline promotion activities on campus?

Campus promotion scheme: common means and methods that are not easy to try.

One? Definition of Campus Channel

Most Internet companies will appoint outstanding college students as campus ambassadors to help companies carry out online and offline publicity on campus, carry out related brand activities, and sometimes let them achieve certain sales targets.

Common campus channels include Tencent Weibo, Tencent Microvision, Tencent App Bao, Sina Weibo, Baidu Client, Baidu Map, Lenovo Eggplant Express, Dell Class Representative, ASUS Master, le bee, Coolpad, Jinshan WPS, Renren.com, Tuan800, Youyou, Microsoft and so on. , rich in variety, large in quantity and wide in coverage.

Two? Why should we open up campus channels?

1, the broad market temptation of universities: With the reform and popularization of education, the increase and expansion of colleges and universities, there are more and more college students, and the market for college students is becoming wider and wider. It is the only way to use college students to drive the market economy.

2. The university is rich in human resources: college students work part-time while studying, with less time and fewer choices. Campus ambassador, a part-time job with relaxed working atmosphere, flexible working hours, self-determined work tasks and high salary, is really the best choice for college students, so it is easier for companies and enterprises to recruit.

3. The cost is relatively low: because the work pays more, the company is willing to accept talents with considerable money. For students who are hard-working and willing to work; For students who have been gagging for a day, the company does not need to pay, and at the same time, it can have an additional audience; Therefore, campus ambassadors are beneficial to enterprises.

Three? The well-known campus channel.

Campus channels should be treated like enterprises. Once we treat campus channels with such a high degree, campus channel management is full of fun, challenges and value. If you pursue your dreams, especially in the field of entrepreneurs or enterprises, and there is a simulated environment to try to exercise, the campus channel is the best platform.

We can assume that the campus channel is the company, the team members are employees, the manager is the boss, the backbone is the manager, the project is the product, the participants are the customers, the campus is the market, the harvest is the profit, eating, drinking and having fun is the welfare, and shaping a new university culture is a social responsibility and oriented by value creation.

Many campus channels are not implemented step by step without value output, but they do bring good benefits to the company. The campus channel is fun and has a wide stage. Universities are enriched by campus channels. Wouldn't it be a pity for our college life if we just played with our small families when we were young?

Four? Classification of campus channels

1, App promotion: such as cool lock screen, eggplant fast transmission, smooth wireless, etc.

2. Brand promotion: such as Jinshan WPS, Tencent Weibo and Sina Weibo.

3. Sales: For example, Le Bee Network mainly sells cosmetics and rice mainly sells cultural shirts.

4.APP+ Sales: If the group is 800, I suggest you download the app before shopping.

5, product promotion+sales: such as Dell class representatives, master students, Lenovo elite exchange, etc.

6, product experience: such as friends, software testing suggestions and improvements.

Five? Definition of campus ambassador

The first definition: campus ambassador refers to the spokesperson of the enterprise on campus. By organizing a series of activities on campus, we can introduce enterprises to college students, assist the development of campus recruitment, enhance the brand awareness of enterprises on campus, and help enterprises understand the needs of job seekers on campus. It is the organizer and disseminator of enterprises on campus.

Of course, the responsibilities of campus ambassadors vary from company to company, but the responsibilities of most campus ambassadors generally include the following elements:

1. Promote the enterprise to students in various ways;

2. Guide students to participate in enterprise activities or start a business;

3. Collect relevant demand information and put forward reasonable suggestions;

4. Assist the smooth development of enterprise campus recruitment activities.

The second definition: by forming a team, we plan and promote the activities of enterprise products in the campus market in a team way to expand the market of enterprise products.

Pay attention to SNS (social? Network?

People who develop services (that is, social networking services) are probably familiar with the name campus ambassador. Because many people know that the boss intranet of SNS used to use the advanced mode of campus ambassador?

Spread the market throughout the country. It can be said that the mode of campus ambassador originated from Wang Xing, the founder of campus network and now the founder of Meituan. The essence of campus ambassador is the role of a campus agent, which is equivalent to a company in each school?

A part-time staff arranged it. Mainly responsible for the publicity of the website, and timely feedback user information. However, the word "ambassador" is more humane than "agent".

Six? What can campus ambassadors get?

1, salary: everyone has different abilities and different salaries, but they are all guaranteed.

2. Gift: used as a reward or activity.

3. Practice certificate: excellent performance has reached a certain standard.

4. Promotion opportunities: campus ambassador-provincial director-regional director-national director.

5. Training opportunities: the opportunity to participate in the company's professional system training and visit, and the opportunity to go to the company for internship after graduation.

Seven? Common promotion methods of campus ambassadors

1. Basic means: brochures, posters, leaflets, cards, building numbers, calendars, timetables, rulers, friendly tips, etc. Which belongs to infrastructure construction. The building number is used to remind everyone what floor they are on. The friendly tips are generally: "Please keep quiet, don't disturb during lunch break, protect the environment, etc." .

2. Planning activities: For example, the campus network has successfully planned the activities of sending students to the railway station by chartered bus for free. For example, some SNS websites hold entertainment activities and love activities on the university campus.

3. Title activities: Different from planning activities, title activities are not organized by themselves. The general form is: "* * net wishes the * * * event a complete success".

4. Online publicity: for example, through school forums, Baidu Post Bar, QQ group sending, etc.

6, class speech: a class lecture tour, although tired, but the effect is often very good. First, the benefits are wide, but direct.

7. Administrative means: Some campus ambassadors have a wide network of contacts in the school, or they are the main cadres of the Youth League Committee and mass organizations, so they use administrative means to force others to register.

8. Word-of-mouth publicity: mention the website when you meet people. For example, some campus ambassadors often attach a publicity website when they want to show slides at important meetings and speeches.

9. hype: conditional campus ambassadors often like to engage in hype under certain conditions. This situation is usually marked by events.

10, promotion means: giving gifts by registration, or getting discounts by registration, etc. As many people know, the intranet was originally a user who exchanged chicken legs and coke.

1 1. Banner publicity: Not every campus ambassador has this relationship, but many people still use this method. The main reason is that the publicity effect of banners is often great, especially the banners hanging on the main roads can attract people's attention.

12, Campus Commuter Bus Publicity: Larger schools often have special commuter buses or school buses, which are mainly used for students to go to and from classes. Advertising on the car body can often get good results. Because the commuter bus runs through the school every day.

13. Pay attention to publicity: For example, there are special T-shirts on the campus net, and people wearing school net clothes can often be seen wandering around the campus. Because of the particularity of clothing, it is easy to attract people's attention.

14, Internet cafe promotion: 5 1. COM is the most successful case of internet cafe promotion. However, campus SNS can often achieve good results in Internet cafes. The usual means are posters, making temporary computer cards, friendly tips, computer numbers, and setting them as browser home pages.

15, other special means:

(1) Bookmark of Library Periodical Library. The magazine room of a library is usually very popular. Inserting a beautiful bookmark can often have a good effect.

(2) Movies are shown at school on weekends, and FLASH videos are inserted in the middle. This method has a wide range of benefits and is very exciting.

(3) Training teacher ambassadors. Under each campus ambassador, there are also college ambassadors and department ambassadors. This method is very practical.

(4) The school holds reports, speeches and large-scale activities. Before the activity began, a beautiful advertisement was put on every table. Usually in this environment, everyone has more time.

(5) Before the school cafeteria begins to eat, put a small advertisement so that everyone can have something to see when they take a nap after dinner.

(6) blackboard propaganda, writing propaganda slogans on the blackboard in the classroom.

Eight? How to promote APP

1, friends circle

This method is mainly promoted to your friends, such as roommates and classmates. According to the specific requirements of promotion, you won't mind installing an application. You can also ask your friends to help you recommend it to your friends. If the app is very beneficial, it can be promoted by word of mouth, such as "I am surfing the Internet on free wifi".

Step 2 sweep the floor

Sweep? The building is in the dormitory, and each dormitory has an introduction. This method is a bit tiring and easy to be rejected. If you have good interpersonal skills, this method can achieve good results, such as division of labor between two people?

One person holds a two-dimensional code picture in one hand (the two-dimensional code link unique to his school is generated in the grass), and the students scan the two-dimensional code. ?

This method is quick and effective. Generally, one person can make 50 in an hour.

3. Community promotion

Cooperation with the community can provide certain benefits to the community (depending on the situation), so that people in the community can be resettled. This method is more suitable for cooperation with some big associations and can achieve good results.

4. Forum

Now? In major mobile phone forums (such as Android Forum and An Zhi Forum), there are software sharing areas, where you can send the software to the forums, but the forums have certain permissions. Therefore, we should reply or do certain tasks in the forum first to achieve a goal.

Share after setting permissions. This method is more suitable for long-term investment, and there are many people. It can also be promoted in Baidu Post Bar, but it is easily blocked by Du Niang, so the promotion of Post Bar must have certain methods and concealment.

5. Group resources

It is to send promotion links in various groups. This method is not recommended, and the benefits are very small. ..

Step 6 land

Set up a stall at school and hold some interesting activities and gifts to attract people. Use the publicity platform to display suitable matches in crowded places, such as canteens and school entrances and exits, such as downloading lottery tickets and small gifts for publicity and interaction.

7. QR code

To promote QR code, you can use posters to promote it, or you can cooperate with stores. For example, you can get a certain discount by posting a QR code in a tea shop, scanning the QR code and installing an app.

8. Pay due attention to students' part-time jobs.

Eyes? Most former college students like to do part-time jobs outside school? Such as billing, promotion, etiquette model, etc. When can I promote the APP offline? Tell the students?

Our school adds its own part-time group. In the case of establishing a part-time group, students can download and use the APP? Do we do it every week? Everyday? Will you send part-time information in QQ group properly? Grasp the students' psychology?

Part-time information is provided free of charge. As for looking for part-time information? Can I go to the major part-time websites? Like 58? People? 10 10?

Wuhan University Student Part-time Information Network provides search. In the case of increasing your popularity on campus, let students fully understand? Make better use of our application? Even share the promotion for us.

9. Online mode

QQ group: Everyone has their own class QQ group, club QQ group or other QQ groups in their respective schools. Let's start with the group around us, and send the unique QR code pictures of our school in the group for everyone to scan. Introduce the corresponding product features, and such publicity will play a certain role in online leisure time.

Online video hype: everyone collects their own hype materials, and the words and pictures in the video can attract attention and attention at the same time.

Lottery interaction: online Weibo, QQ group, Renren, etc. Download lottery tickets. This online and offline interactive mode improves the exposure and download utilization rate.

10. Establish your own WeChat public relations platform.

Eyes? The pre-WeChat marketing and WeChat publicity have certain effects. We should establish our own WeChat public platform, such as Wuhan Campus APP Alliance. The idea conveyed is: promotion? Introduction? Share? High-quality mobile APP application?

Regularly hold online downloads, offline feedback and other promotional activities on the WeChat platform, effectively increasing the number of fans. As for the increase in the number of fans, it also lies in how to grasp the psychology of students. For example, add a campus APP alliance?

You can get relevant entertainment performance information, exam review materials sharing, off-campus and on-campus part-time job information sharing, etc.

Nine? How to build a campus channel

Part I-System Framework Management

1, basis: structure?

Establish an organizational framework: the beginning of channel development only stems from the expectations of an entrepreneur. In the real implementation, entrepreneurial expectation can arouse a temporary passion, but it still needs to be calm and a framework to stabilize the foundation.

Gradually develop in peace. A team, like a seed thrown into the soil, has to grow into a towering tree and form its own climate and ecology, which is the success of this team. Campus channel is actually team spirit, direction one?

We must advance, and the specific operation strategy can be explored slowly. The first is the establishment of ideas and models. This is the soft power of the team. If all the existing teams are dissolved, can they be reorganized according to the concept and mode?

An indicator to judge whether it is mature or not. With this, then we can face any difficulties calmly. Even if there is only one person left, the campus channel can quickly build a high-quality team. The second is the construction of culture.

Campus channel culture needs to be combined in the environment of practice and execution. The necessity of culture lies in that it can nourish our hearts, make us stronger and make the team more cohesive. Third, the articles of association and other necessary documents. Him?

This is a window for members to know about us. The main ideas should be outlined in the articles of association, and the ideas and models are all in it. What to do, why to do it and how to do it can be displayed. The fourth is the establishment of the system. Does the system need reference culture?

Well, the system is the embodiment of culture. Establishment of functional leadership, workflow, decision-making mechanism, information flow, channel code, reward system, etc.

2. Internal management: Building a fighting team: Speaking of team building, even if the team has no foundation, including ideas and models, according to these people, they can still re-establish and implement the project, which shows that this organization is strong. Only with such team strength can we constantly create new space and implement new strategies.

First of all, we need to find people with a common vision and common interests: values, culture and interests. This means finding the right person.

Second, we need to find people who have the ability and investment ability, and comprehensively consider skills, awareness and potential. In other words, we need active partners.

Fourth, the backbone is the key to execution, and the development of the team is mainly to build the core. Generally speaking, the number of core team members should be 9- 15.

Fifth, the team needs a combination of various roles. Some people like to socialize and be diplomats, some people are resourceful and can make suggestions, some people are perfectionists who are always finding fault, some people are promoters who clamor to do it, some people are coordinators who come out to resolve differences, some people are doers who work silently, some people are watchdogs on the sidelines, and some people are leaders who hold the banner tightly. Generally, everyone has several roles.

Sixth, appropriate competitive factors can ensure team vitality, but always need incentives to maintain a certain degree of personnel flow.

Seventh, to build a learning organization, we can use channels to build a second classroom and be a transit station to enter the society. Every campus channel should make team members gain something, learn something and create new value, which is the premise of considering any project-don't make fake and inferior products.

Eighth, the efficient standard of doing things is equivalent to the efficiency of enterprises. At the beginning, all channels will go through an embarrassing period of always saying but not doing, and the team morale will be low. The reason is the dependence on the collective.

Ninth, we should pay attention to strengthening team cohesion in leisure projects. Only when you have leisure can you have fun, and the team can get along like friends and form an atmosphere like home. Work can lead to boredom, passion is short-lived and needs lasting enthusiasm. Feeling for the team is the key. Make good use of every weekend, every month, every year, every holiday and every festival.

Tenth, meeting management.

Campus channels are inseparable from meetings, and good meetings have good teams. First of all, it is necessary to clarify the necessity of the meeting. Secondly, for the necessary weekly meeting, it is necessary to specify a meeting theme in advance and invite only directly related personnel. The fewer people, the more?

Well, the core staff is better. If there are many people, we will have an indisputable brainstorming or group discussion. Furthermore, it is best to communicate with 2-3 key personnel in advance before the meeting to avoid being bombarded or silenced by innocent people. Meeting topics should be planned?

Well, there are not many topics, and the rhythm of the meeting time is well controlled, so we can't get entangled in details. Some problems can be stopped and solved next time. The meeting time should be controlled within 1-2 hours.

The second part-system consciousness management

1, starting point: collar?

Self-management of leaders: As a leader, it is quite a test to do the right thing and do things right. Being a leader is not the same as being a leader. A campus channel can be weak to extinction and strong to affect the whole country. That's it?

Opportunity, we should seize the opportunity to exercise ourselves. Now many entrepreneurs go out from the campus channel system. Imagine the channel as an enterprise, and working in the channel needs the same consciousness as entrepreneurs, which is glorious and arduous. ?

Otherwise, the leader will impose his superficial knowledge on the team, lower the height of the team, hit the morale of the team, and the team will continue to be depressed. A leader should make everyone feel "I feel at ease when you do something"

2. commanding heights:?

Building Core Competitiveness: What is your clear impression of this campus channel? What are the highlights of your campus channel? These highlights are core competitiveness. Core competitiveness is often emphasized by enterprises. The construction of campus channels?

Standing up is to establish personal core competitiveness through self-cultivation and promote the formation of a benign cultural atmosphere towards success. We talk about resources and learning, in fact, for our core competitiveness. What is the meaning of university?

Among the numerous resources in universities, how to develop, acquire and utilize these resources is the key to training.

3. end point:? Step-by-step realization of the vision: the team should first make clear what it does, establish a common vision, and unite from top to bottom, so there will be no nonsense, bureaucracy and chaos. Finding meaning is the premise of achieving team glory.

By the way. Starting with the number one, we need to think this problem clearly. I need to find meaning, a sense of mission as a leader, and pass this sense of mission on to my members. At present, many campus channels are in regular mode.

Above formula, surface work and long execution process. The vision of the establishment of * * * is that members can participate to the greatest extent, thus releasing energy. Channel In fact, everyone gives leaders such invisible rights, which is more necessary?

In this way, whoever leads the way in advance will lead the way in front of the station, and the leader is actually an escort. Like a goose, it maintains a herringbone shape, but it has great mobility and ensures the organic vitality of the organization.

The third part-indicators to measure campus channels.

1, the growth of team members. It is the harvest of happiness, knowledge, emotion, spirit, interest and friendship gained by team members participating in it. From a high level, as long as our team members form good habits, excellent quality and high execution, then this campus channel is not only excellent, but also superior to the traditional campus channel.

2. Team brand. One?

Whether a team is successful is not how much value you create, not how many oranges you get, but how much recognition you really get. Therefore, when implementing the project, the channel must build its own brand and let others?

People know, recognize and recognize our channels. When creating benefit value, it was recognized by others and created its own brand. This is also the vision of all enterprises.

Ten? Reflections on University Life

1, student cadres, students first, cadres second. My principle is to study and work together. Since you choose to be a student cadre, you must dare to endure hardships, be willing to serve everyone, and take time out to study hard while working.

2, attitude is more important than ability, even if it is difficult to do anything, even if you can't do it, but you are willing to learn and think, everything can be solved. If you can't do it, you can exercise slowly. If you can't do it, you will miss your life.

3, details determine success or failure, and it is not easy for you to do simple things well. On the one hand, everything should be fully prepared, considered comprehensively and looked at the overall situation; On the other hand, we should pay attention to details, focus on small things, start with big things, and don't make excuses for our mistakes and failures;

4. Being humble and eager to learn, learning is a very important ability, and modesty is also an indispensable attitude. Having both will take you further. Your efforts, your efforts, your success, all of you will see. It's only a matter of time. Being a modest and studious person will benefit you for life.

The most important thing for a team is execution, cohesion and sense of belonging. In a team, everyone is a superior-subordinate relationship at work, and everyone is a friend in private. Are partners who help each other. We should win the respect of others by actions rather than titles. When you think about giving your heart to the team, you will also get your heart.

6. Born in sorrow and died in happiness. There are many people better than us in the world. Don't feel how great you are. When your talent can't support your ambition, we need to recharge.

7. Learn to be grateful and cherish. When we enter an organization and a team, we need the team to meet not only your needs, but also your needs. This is a two-way process. Cherish opportunities and thank yourself for your efforts. Confident. We should have confidence in the future and be patient with the present. You should recognize yourself, dissect yourself, and know your strengths and specialties.

8. Very? Many people are asking whether it is useful to do research or get various certificates in universities.

When you are still thinking about what you want to do after graduation, of course you don't know that every certificate on your resume may be a lifesaver. There are so many talented people in this world, if you can't find an excellent one?

It's amazing. If your university is as tepid as a glass of water, then when you can't get an offer, you will definitely ask God for a job when you leave school.

Really, you have no choice. Do you think that those efforts that seem just right now are a step in your life planning, but it is more likely that you will eat better when you graduate, and you have to eat?

Eat, there is no way to decide what to eat. When you have no background, connections, abilities and skills, you will be deeply worried only when you face graduation. Rich second generation can travel with SLR until graduation, but that's because of them.

Have parents you can't envy.

9. Mountain? There are mountains high and water deep, and there is no need to compare, and everyone has his own strengths; The wind is free, the clouds are gentle, there is no need to imitate, everyone has their own personality. If you think you are happy, go and find it.

Look for it. If you think it's worth it, just wait. Cherish what you think is happy. There is nothing that is not judged, and there is nothing that is not guessed. Be the truest and most beautiful self, follow your heart and have no regrets in this life.