Mother's Day community activity plan

In order to effectively ensure the level and quality of things or work, it is often necessary to formulate a plan in advance. The content and form of the plan must be developed around the theme, and ultimately achieve the expected effect and significance. So have you understood the plan? The following is a collection of Mother's Day community activity plans that I have compiled for reference only. Everyone is welcome to read. Mother's Day community activity plan 1

The second Sunday in May is a day to express love - Mother's Day. On the occasion of Mother's Day, our property management office will bring some activities to the mothers in the community. It brings the warmth of care and love, further strengthens the cultural construction of the community, and increases the interactive activities between property owners and owners. The following activities are specially designed to promote this special day in May:

1. Activity location

Community square.

2. Event time

15:00 pm on xx, xx, xx.

3. Registration deadline

17:00 pm on xx, xx, xx.

IV. Target audience

All residents and employees of the Property Management Office of our community.

V. Activities and Rules

1. Two Dragons Playing with Pearls: Participants use competition-specific chopsticks to pinch table tennis balls from one basin to another (distance 20 meters) ), during the process of catching the ball, you can only use chopsticks, and no part of the body is allowed to touch the ball. If the ball falls outside the basin, the ball does not count, and other balls are added again. The one who catches the most table tennis balls within the specified time wins.

2. Grab a stool: The contestants form a circle around the stools (the number of stools is not as many as the contestants). After the music stops, they quickly grab a stool and sit down. Those who do not grab the stool are eliminated. , until the last 6 people remain, the first, second and third prizes will be selected in order. If there are a large number of people, they can be divided into groups, and the top two in each group will be selected for the finals.

3. Heart to Heart (back-to-back ball): Each group of 2 people will cooperate to blow up the balloon and transport the ball from the starting point to the end point by holding the ball back to back. During the game, neither hands nor arms can touch the ball, otherwise a 2-second penalty will be imposed; the game will restart from the starting point after the ball drops. The one with the shortest time wins.

4. For the special Mother’s Day event, parents and children are required to sign up to participate. The rules of the event will be announced on site.

6. Award setting

Each activity has one first prize, two second prizes, three third prizes, and several participation awards.

7. Registration method

1. On-site registration: Go to the property customer service center to fill out the "XX Community May Event Registration Form".

2. Online registration: Edit the information "Building, Room Number, Name of Participant, Age, Participating Project" and send it to the backend of the WeChat official account of xx Property Public Rental Housing. Mother's Day community activity plan 2

After the peak period of May Day sales, consumers' early shopping craze has gradually calmed down. Basically, shopping demand is not too strong. You can focus on the market sales trend that still remains after the climax. , launch Mother’s Day promotions.

1. Event time

May 11th - 16th

2. Event theme

Thanks to Mother’s Day, members will receive free gifts Surprise

3. Activity content

There is a kind of love in the world. You give in obscurity without asking for gain. You can ask for it arbitrarily without asking for reward. This kind of love is called Motherly love, this person is called mother.

As time goes by, I feel maternal love, care for my mother, and give warm gifts. Happy Mother's Day to all the mothers in the world!

1. Love dedicated to happy mothers

Female friends who purchase more than 38 yuan in the supermarket department can go to the service desk for free with the computer receipt of the day. Get a carnation.

(Limited to the first 30 people)

All women’s merchandise counters in the department store are equipped with carnations (merchant purchases by themselves), and the store is filled with flowers to welcome mothers.

2. All-around Champion Mom - Happy Home Fun Competition

On Mother’s Day, fun competitions such as Mother’s Day quilt folding, tie-tying, apple peeling, and needlework were held in the mall. Whoever can determine the all-around champion mother through the above three fun events within the specified time, who spends the shortest time and does a great job will win.

Award settings

Championship: 1 winner will receive a summer blanket

Runner-up: 2 winners will receive a sun umbrella

Second runner-up: 3 prizes: a bottle of laundry detergent

Participation prize: a box of bonus xx special box

Registration starts from now on, registration is limited to the first 30 people, first come, first served. If the level of customer participation is not satisfactory, we will arrange for our employee families to participate, various departments to carry out publicity and launch, and negotiate for brand naming sponsors. (The fee is not calculated yet)

3. There are surprises when you apply for membership

Any woman who applies for a "xx" recharge card on Mother's Day will receive a gift and enjoy discounts in department stores. Activity. (Limited to the first 50 people)

4. Thanks to Mother’s Day, free shopping to express your gratitude

On Mother’s Day, all customers who spend more than 58 yuan in one-time shopping in the supermarket can participate For this event, the lottery drawing time is at 10 a.m., and the number of places is limited. Let’s see who is the luckiest. Retail Power

Activity rules:

Customers who meet the qualifications to participate in the activity can get the opportunity to draw table tennis balls in the lottery box:

If you win, "free" Customers who win a table tennis ball with the word "50% off" can get the same amount of cash on the shopping receipt on the spot;

Customers who win a table tennis ball with the word "50% off" can get a 50% discount on the shopping amount on the spot;

Customers who win a table tennis ball with the word "30% off" can get a 30% discount on the purchase price on the spot;

Customers who win a table tennis ball with the word "10% off" can get a 10% discount on the purchase price on the spot. Discount;

The discount amount will be refunded on the spot.

IV. Commodity Organization

Based on the needs of Member Day activities, the supermarket department organizes the sales of fresh food and seasonal commodities, and carries out Mother's Day marketing by organizing the following categories According to different brands, we launch single product thanksgiving prices, Mother's Day combination thanksgiving prices, brand exciting discounts and special gift-giving activities.

Healthy Mom - nourishing health products, green food, household products, etc.

Fashionable Mom - clothing, jewelry, cosmetics, bags, shoes, etc.

DM Publicity: 30 types of commodities in supermarkets and 4 types in department stores.

Photography time: May 6th

5. Event promotion

1. 6,000 copies of 8-page 2-page DM form

2 , In-store broadcast promotion

3. LED promotion at the middle door

4. Inkjet printing promotion at the middle door

5. Employee word-of-mouth publicity Mother’s Day community activity plan 3

1. Activity theme

Make friends with mother on weekends

2. Activity background

Maternal love is the most selfless emotion in the world. The second Sunday of the month is the great Mother’s Day. On this special weekend, children who are usually busy can take time to go shopping with them, which not only expresses their love for their mothers, but also allows them to experience young life. Way.

3. Activity time

xx.05.10-xx.05.12

4. Activity goals

Through Mother’s Day activities, enhance Shopping mall image, expand sales

5. Activity targets

Mainly white-collar women with high incomes, high educational levels, and advanced concepts

6. Activity publicity

Mainly promote through print media and outdoor,

1. Print media: two weeks of publicity in "Dahe Daily"

2. Outdoor: in shopping malls Hang large promotional banners and posters on the periphery

3. In order to accurately target target consumers, 20,000 copies of exquisite Mother’s Day brochures can be printed and distributed in main bustling streets

4. Hold a mother-daughter show on the same stage to attract the attention of local media and create news effect.

7. Event content

During the event, you can enjoy the following discounts when shopping at Dennis Department Store

1. Mothers and daughters who come together will not only get exquisite small gifts , you can also enjoy 40% off on all products.

2 Any mother and daughter who have lottery tickets (shopping over 5,000 yuan) will have two chances to win the lottery.

3 This department store also holds a PK show in which mothers and daughters perform on the same stage. All talented mothers and daughters can sign up to participate, and the winners will receive generous gifts.

5. If your mother cannot come with you, as long as you are a member who purchases the product, we can send it free of charge

8. Activity budget

Newspaper: 5000

Outdoor: 3000

Brochure: 20xx

Total 10,000RMB Mother’s Day community activity plan 4

Activity theme

Mom, I love you!

Activity time

May 1, xx - May 13, xx

Purpose of the activity

By organizing a series of marketing activities during "Mother's Day", we aim to further promote the traditional virtues of the Chinese nation, and build a service for children to express their deep love for their mothers, repay maternal love, and comfort mothers' kind and kind hearts. "bridge"; at the same time, with the help of this marketing activity, we will further demonstrate the high-quality services of postal etiquette and express mail (EMS) to the society, and improve the visibility and reputation of business brands such as postal express delivery and postal etiquette, so as to achieve a high level of popularity among students. , especially the purpose of cultivating potential user groups of Express Mail (EMS) and postal etiquette among college and technical secondary school students.

Market positioning

The main development targets are working-class people and college and technical secondary school students.

Working-class people: have a stable source of income, mainly provide flowers, gifts, and "a letter to mom" express delivery service;

School students (especially college students) , technical secondary school students): It is faster to accept new things. It mainly provides the intra-provincial express mail delivery service of "A Letter to Mom" ??that will be collected and sent before May 6 and delivered on "Mother's Day" on May 13. .

Activity Content

Express Mail Service

1. "A Letter to Mom" ??Express Mail Service:

Details: Collect and mail before May 6th, and deliver on "Mother's Day", May 13th. Users will be provided with 2 pieces of special Mother's Day stationery for free;

Price: Produced by the Provincial Postal Express Bureau Special letter paper, 8 yuan/item (only for shipping within the province). Free delivery for students confirmed to be extremely poor.

2. Mother’s Day express delivery gift delivery business:

Specific content: Collection and delivery before May 6th, delivery on “Mother’s Day”, May 13th.

Price: By adding the word "(Mom)" after the recipient, you can enjoy a discount of 30 per item within the province within 4 kilograms.

The first is to create an atmosphere. In the two weeks before "Mother's Day", each bureau should invite journalists to exaggerate the atmosphere, and jointly hold a special "Mother's Day" interview program with the news media to highlight the importance of "Mother's Day" and call on all children to Care and condolences to mothers during Mother's Day.

The second is to hang banners and distribute leaflets. All bureaus should uniformly produce "Mom, I love you" promotional banners, slogans and leaflets. The banners should be hung in prominent locations in all post offices and bustling places. The leaflets should be delivered with express mail, and they should actively go to campuses and barracks for publicity and public relations. . At the same time, the "Mother's Day" postal etiquette flower and gift special delivery booking service is launched; the organizers select various residential areas, schools and other places to carry out business promotion and introduction, and strive to promote the content of the event to all children as much as possible.

Third, municipal (prefectural) bureaus that have established "185" customer service centers should promptly add corresponding business content and strengthen the customer service center's service function for business development.

The fourth is to classify targets for publicity. For example: for current students, you can use cooperation with student unions and student groups to distribute leaflets, hang banners, etc. for publicity. When promoting, the importance of "Mother's Day" should be emphasized, and students should be encouraged to write a letter to their mothers in person during the festival and send it to their mothers in a special express mail envelope to convey their greetings to their mothers on time; for office workers, they should Use the media, hanging banners, flyers, etc. to promote the mother's mother's care and blessings through postal etiquette during the festival. Mother's Day community activity plan 5

1. Activity theme:

Thank you for Mother's Day: Mom, you have worked hard!

2. Purpose and significance of the activity:

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Mother is the greatest title in the world; maternal love is the most selfless emotion in the world. We have grown up worry-free under the nourishment of maternal love since childhood. When we are hurt, our mother is the one we can confide in and rely on without any scruples. Inherit the virtue of Huaxia - filial piety, interpret the soul of Huasha - love, write the virtues of Huasha - pass on the civilization of Huasha and promote community culture. Through a series of activities, we will enrich the cultural life of the community, pay attention to family relationships, relive the growth process, and express gratitude for the great maternal love. Let community residents learn to be grateful and learn to care with their hearts. A community-wide selection event for "Glorious Mothers" was held, and on the eve of Mother's Day, activities were carried out to express condolences to the glorious mothers in the jurisdiction. We hope that through this event, we can provide a platform for communication, exchange and learning, promote harmonious exchanges between mothers and children, and mothers and daughters, and showcase the positive spirit of contemporary young people.

3. Activity time:

9:00 am on May 11th

4. Target-oriented:

All residents of the community

5. Promotion of the event:

Post the origin of Mother’s Day and silhouettes of Mother’s Day celebrations in various countries and regions over the years on the community bulletin board.

6. Activity organization:

Xiaoxigou Community Neighborhood Committee

7. Activity plan:

Option 1: On Mother’s Day Week (i.e. the second week of May), the community carries out an inspirational movie broadcast about maternal love. The community women's congress will do a good job in publicity and mobilize community residents to actively participate in watching.

Option 2: With each resident group as a unit and each group leader as the person in charge, 1-2 "Glorious Mothers" will be selected from each group. The selection method is recommendation and secret voting.

Option 3: On the eve of Mother’s Day, carry out a condolence activity with the theme “Thanksgiving Mother’s Day: Mom for your hard work!” within the jurisdiction of the community. Visits and condolences to honorable mothers and outstanding mothers over eighty years old selected within the jurisdiction.

Plan 4: Carry out a series of gratitude activities in the No. 9 Middle School of the jurisdiction.

Organize students to carry out "Ten Ones" activities (i.e., cook a meal for mother, wash clothes once, wash feet once; write a letter to mother or express your feelings, perform a program, make a pot of tea, and send a gift to mother) Give me a carnation, tell an interesting or meaningful story and give your mother a pat on the back; take a walk with your mother.

Plan 5: Mobilize the majority of students in No. 9 Middle School to run a blackboard newspaper with the theme of "Thanksgiving to Mother and Building Harmony" to promote the traditional "filial piety" culture.

8. Activity Initiatives:

1. Continue to carry out activities to create the "Five Good Civilized Families" and strengthen women's ideological and moral construction.

2. During "Mother's Day", mobilize students to do a practical thing for their mother, and mobilize residents to do good things for their mother, such as giving her a physical examination; accompanying her on a trip; helping her solve a life problem problems, etc.

3. On the occasion of Mother’s Day, carry out the activity of “Strive to be a good mother, good parents-in-law, good wife, good children, Good daughter-in-law, good sister-in-law, good aunt-in-law, and good neighbor are activities that promote the nurturing love of parents, the love of husband and wife, the love of brothers and sisters, the caring love of mother-in-law and daughter-in-law, and the mutual help of neighbors. Mother's Day community activity plan 6

In order to enhance the hotel's visibility and reputation, and enhance the target consumer group's impression and memory of "Mother's Day", it is packaged with "family affection" through the media and calls for children's aspirations. Parents express their care and blessings, take advantage of the situation to build momentum, strengthen family responsibilities, feed mothers back, and dedicate filial piety. On the occasion of Mother's Day on May 12, a special event with the theme of "Thanks to Mother, Eternal Maternal Love" is planned. The specific plan is as follows ：

1. Purpose of the event

1. Mother’s Day promotion plan to increase brand awareness;

2. Increase the purchase rate and purchase rate of target consumer groups in the hotel. Spending amount;

3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image promotion.

2. Event time

May x-x, XX (the second weekend of May)

3. Target group

The target group of the Mother's Day activity is fashionable white-collar young women between the ages of 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to busy official duties or business, they generally have less time to spend with their families, especially less time with their parents. The complex of "repaying the kindness of upbringing" can trigger their potential consumption possibilities and emotional needs.

IV. Activity Theme

1. Advertising Theme: Gratitude to Mother, Eternal Maternal Love!

2. Advertising Slogan: There is the most beautiful voice in the world, That is the call of mother. ——Dante · (Divine Comedy)

5. Activity content

1. Give away carnation flowers: Every woman who comes to the store for consumption on May x, xx will be given 1 carnation. branch. (Rooms will be issued by the front desk when guests register, Chinatown Food City will issue them after guests sit down, and Tasteful Buffet Restaurant will issue them after guests sit down, with Mother's Day greetings)

2. Weibo lottery: Post photos of your purchases in the store, and @the hotel’s official WeChat account with 3 friends, you will have a chance to get a free buffet coupon worth 228 yuan.

3. Birthday wishes: Any lady whose birthday is May x can receive a beautiful gift with her ID card. (Hotel coupons, Bayan Hara - Rhodiola rosea series travel set with pure natural ingredients)

4. Women’s nutritional menu: The catering department launches three beauty-beautifying and nutritious dishes. Ladies at the buffet can choose one dish for free.

5. Discounts: During the event, the original price is 228 yuan for the viewing buffet, and the Mother’s Day exclusive package is xx yuan. xx Food City launches Mother’s Day exclusive Hong Kong-style afternoon tea set.