Begging for the slogan of Shang Hui Bank?

Create first-class quality and create a century-old emblem and silver

Second, the mission

Realize customers' dreams and create shareholder value.

Promote employee development and assume civic responsibility.

Third, core values

Honesty, stability, innovation and harmony

Fourth, the concept

1. business philosophy: win-win with market peers and customers.

2. Management concept: the system specification is refined and surpassed.

3. Risk concept: cautious, rational and steady risk preference setting.

Hierarchical, separated and integrated risk governance structure

Forward-looking, objective and professional risk measurement management

Proactive, quantitative and continuous risk management implementation

4. Service concept: affinity, efficiency and professionalism.

5. Talent concept: attract talents, cultivate plastic talents and use competent talents.

Verb (short for verb) working style

Honesty, diligence, cooperation and enterprising.