Discount advertising slogan exaggeration

Don't 999, don't 888, just 288, the price is not exaggerated, factory direct sales, quality assurance, good quality and low price, value for money, economical and practical. You can't buy parties, and you can't buy cheating. You can use it this way, you can use it this way, and you can use it this way. Diversified, freely matched and changeable, it will definitely meet your taste!

Really, as long as 998' s eight stars and eight arrows technology and 99' s mainstream functions are free to make calls online. There is really gold on the surface! Do not hesitate.

As long as 998, as long as 998, you can't buy a loss, you can't be fooled, you have a tearful sale, as long as 998, you don't want to buy peace of mind, as long as 998, as long as 998, miss this file, miss ten years, as long as 998.

The function of advertising

1. Advertising is a tool and means of marketing, and the marketing function should be regarded as the inherent essential function of advertising. Marketing is inseparable from communication, and communication function is the most basic function of advertising. Advertising plays a role in promoting, persuading, enhancing and prompting through the dissemination of information. Generally speaking, advertising language is a short slogan that is repeatedly used in advertisements for a long time in order to strengthen the impression of the target on the enterprise, product or service. It should be based on long-term sales interests to convey a long-term unchanging concept to consumers, so let's analyze the stylistic features of advertising language.

2. Concise and clear: advertising language should be concise and to the point, with no superfluous words. If it is not short, it is not convenient to repeat, remember and cycle. There are not too many requirements in the form of advertising language, which can be single sentence or antithesis. Generally speaking, the number of words in advertising language should be 6- 12, and generally not more than 12. We can see such examples everywhere, and the advertisements that can be widely circulated in society are basically short. For example, the slogan of Haier Group, a well-known national enterprise in China, is "Haier-Sincerity Forever"; Ericsson mobile phone "communication is love"; Nike "just do it"; ; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on. At least one word, such as IBM's "Xiang", is very concise. It is in response to that sentence: "Concentrated is the essence!"

3, easy to understand: advertising text must be clear and simple, easy to read and use, in line with the trend, and the content should not be too abstract, so that people with general education can accept it. Advertisements should use words and expressions familiar to the target audience to make sentences fluent and clear. Avoid using new words, neologisms, professional vocabulary, obscure words and words that are easy to cause ambiguity. Can't play word games, just pursue rhyme. Citizen Watch once used such a slogan, "High quality, high quality, new global praise, internationally famous watch Citizen", which gave people a very obscure overall feeling because of its excessive pursuit of smooth ups and downs of phonology, and was the failure of Citizen Company. The advertising language of some companies is widely spread because of its simplicity and closeness to life. For example, the well-known Nestle coffee advertisement is "delicious", which seems to be that a relative or friend recommends her favorite to you with a knowing smile, which is easy to understand and kind. Similar examples are Wahaha's "Mom, I want to drink" and so on, which sounds like something that happens around us every day. It not only publicizes the products, but also facilitates the circulation.

4, catchy: advertising language should be smooth, catchy, and pay attention to pronunciation, intonation, phonology and so on. Therefore, it is readable and captures the eyes and hearts of the audience. It is not difficult to find that many advertising slogans are rhyming, such as "Nongfu Spring, a little sweet", "Good air conditioning, made by Gree" and so on. Be clear at a glance.