There are 4 general supermarket work plans in 223.

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1. Analysis of market background:

1. Population base and economic index:

The population of Qingdun Town is 58,, with middle-aged and young index, which has potential consumption power. The population that Qingdun Store can radiate is 28,, and the average consumption capacity is in 58 yuan/person/month. However, the consumption index of the population that can radiate is aging, consumption is conservative, the purpose is direct, and impulsive consumption accounts for 8%. Qingdun Town is a gathering place mainly for local residents, with less industrial economy. Most of the wage earners work in the urban area, and they travel back and forth by means of transportation. The wage earners who work locally account for 75%, which has potential consumption capacity.

2. Competitiveness: < P > The competition scope of the new Yougou Qingdun Store includes: Qingdun agriculture and industry, Qingdun street scattered wholesale department and small convenience store, supermarkets, food markets and nearby Qingdun with convenient transportation. However, the existing competitive format of Qingdun is not complete, and some retail stores are not comparable with us in commodity structure, display, advertising and management, and cannot form a positive competitiveness. Most of the consumption in urban areas by bus is large household appliances, clothing and other types, and daily consumer goods will still settle in Qingdun, and it is inconvenient to take the bus.

3. Purpose of joint marketing:

Now the new Youbu Qingdun Store is opening for the second time. Google, which used to consume in the new era, has certain limitations in its cognition of the new era, and this opening gives customers a brand-new feeling, which is particularly important. Now, in addition to numerous brand franchises and brand-new store image, our store has to increase the investment in overall promotion activities, and strive to achieve: more effective attacks on competitors, stable and expanded market share, and brand-new and comprehensive promotion. This time, in addition to its own supermarket area, the participants in the joint promotion are: (pharmacy, bakery, deli, jewelry store, baby and child monopoly area, electrical monopoly area, gold and jade counter, cosmetics counter, mobile phone counter, mass clothing, vegetable area, fruit area, fresh food area, aquatic product area, meat area, factory promotion at home and abroad, etc.).

Second, the 161 DM promotion plan

(New Yougou Qingdun Store, issue 1, 2xx) (special opening issue)

1. Event theme: Dressing for the opening, Or grand opening

2. Activity time: June 6, 2xx-June 1, 2xx

3. Venue: Qingdun Store, Xinyougou Shopping Center

4. Activity content:

Event theme: triple ceremony of hot opening

Preparation departments: Operation Department, Planning Department, Business department

a heavy gift: free cash for opening

Activity details: On the opening day (or the first three days), the first 166 customers who come to our store and spend all their money in 38 yuan can draw red envelopes for free, including a cash with a face value of 1 yuan from 1 yuan, 8 yuan, 6 yuan, 5 yuan, 4 yuan, 3 yuan and 2 yuan, and a cash of 3,5 yuan on the same day (or every day).

Double Gift: Happy Shopping Draw Grand Prize

Activity Details: During the activity, anyone who makes a one-time shopping in 38 yuan can draw a lottery once, and by analogy, a single receipt can draw a lottery for up to five times.

Remarks: counters, monopoly areas, special commodities, grain and oil, tobacco and alcohol will not participate in the activity.

triple gift: I'll give it to you when you come, and get a toothbrush for free

Activity details: During the activity, all customers will tear off the footer of the toothbrush logo at the corner cut of the DM poster and go to the designated activity place of the supermarket to get a San Xiao toothbrush for free.

3. DM single page (spike shocking price)

8 copies of A4 coated paper 2p (15g). The operating department, the business department and the planning department have KFC-style hand-torn coupons, with hand-torn or cut patterns on the front and text on the front. The back of the single page is fully displayed for spike snapping. Please set the inventory according to DM score and regional consumption.

iv. DM posters (counter and in-store editions)

DM posters: A3 coated paper (bound volume) 8P(15G) 15 copies of DM posters (estimated number of special products) of the operation department, planning department and business department

, such as: buy A for free, buy A for free, and buy B for free. The number of the above DM items can't be changed too much. Please make an agreement according to the actual situation. A small part of the DM products can be offered as a special price in the store (shelf image display), and the products displayed on the ground floor must be full. The inventory quantity of the products displayed on the ground floor is

1 to 2 times that of the products displayed on the ground floor (details depend on the characteristics of the products). Low-priced goods should highlight the theme elements and have corresponding purchase restrictions. Discount, buy a to get a, buy a to get b and so on. DM posters must be put on the activities in the counter area, and the brand theme elements should be highlighted. The activities should be large and attractive enough to promote the whole joint promotion, thus achieving the ultimate goal.

5. Supporting facilities required for the activity:

1. Crossing the street banner: hung on the main roads and community points. (size to be determined)

2. Exterior wall banners: hung on the exterior wall of the owner. (size to be determined)

3. Greeting width and huge: hanging directly above the outer wall of the main entrance and exit. (size to be determined)

4. Air arch: placed on the external ground of the main entrance and exit.

5. red carpet: from the roadside along the two main entrances and exits to the cashier. (size to be determined)

6. Lottery stage: used for lottery and prizes. (size to be determined)

7. Ceremony ribbon-cutting stage: used for opening ceremony ribbon-cutting and cultural performances. (size to be determined)

8. Two publicity vehicles: to publicize the opening of our store to surrounding community places (the first three days)

9. Four sheds in the outfield: the manufacturer is doing the opening promotion in the square outside. (size to be determined)

1. Hanging flag in the store: the theme promotes the grand opening of our store. (size to be determined)

11. Passage theme flag: above the main pedestrian passage and the promotion passage of the ground pile to create an atmosphere. (size to be determined)

12. In-store colorful balloons: placed on heaps, walls, stigma and other places to create an atmosphere.

13. colorful balloon arch at the entrance: the balloon arch is tied at the main entrance to create an atmosphere.

14. Theme POP writing: KT board opening planning artists write the opening theme. (size to be determined)

15. Cashier's chest towel: cashier's chest towel (welcome to the new excellent purchase).

16. Bar advertisement: theme display of activities in the counter area.

17. transparent lottery box: yakeli transparent material (25X25X25). (slogan to be determined)

VI. Departments and personnel supporting the promotion activities:

1. Cashiers: 8

Terms of reference: familiar with the cashier system, skilled in the cashier operation process, trained and assessed by relevant departments, psychologically resistant, familiar with the identification of RMB, etc. During the activities, the cashier supervisor will control and manage them, and it is not allowed to report any problems to the supervisor.

2. Cashier assistants: 8

Terms of reference: assist the cashier to complete the cashier work, which is mainly divided into: taking bagged goods, handling the goods discarded by customers and handing them over to relevant departments, and cleaning up the hygiene work in the cashier area together with the cashier. During the activities, the cashier supervisor will control and manage them, and when problems are found, the cashier supervisor will be informed to handle them.

3. cashier security officer: 2-4

Terms of reference: manage cashier customers to pay cashier smoothly, handle disputes between cashier and customers, handle emergencies, coordinate the connection between cashier department and other relevant departments, and take charge of public security and coordination. During the activity, it is directly managed by the activity manager, and any problems that cannot be solved are reported to the activity manager for handling. (to prevent people from stealing, running bills, etc.)

4. Hand in charge of changing money: 1 person

Terms of reference: prepare the change and change needed during the opening activities, provide the change and change used by each cashier every day, register and record the amount of cash spoken and received every day, and be managed by the activity manager during the activities. If there are any problems that cannot be solved, report them to the activity manager for coordination. (Use trusted people as far as possible)

5. Shop assistant (tally clerk): 18

Terms of reference: arrange the normal daily sales of goods in the area under management, replenish the supply of goods, arrange the daily sales of the piles under management, record the daily sales situation and report it to the purchasing department, handle the goods in the area under management, keep the ground clean, serve customers, deal with emergencies and prevent people from theft and damage. The activity period is managed by the activity supervisor, and when it cannot be handled, it is reported to the activity supervisor or activity manager for resolution.

6. Shop assistants: 4-6

Terms of reference: appointed under the activity supervisor and manager, to assist the infield business area, mainly to help the regional plate to handle special events, such as: helping the shop assistant to tally goods, replenishing stacked goods, dealing with damaged goods by customers in an emergency, dealing with sanitation in an emergency, etc. This person is highly mobile, and is a temporary dominant person. If there is any problem that cannot be solved, he should report it to the activity supervisor or activity.

7. internal security: 6, external security: 6

terms of reference: internal and external security officers mainly control, coordinate the safety and anti-theft during the whole activity, maintain normal order activities, emergency treatment and other matters, and coordinate all departments to smoothly carry out the whole opening promotion activities, which are under the unified control of the activity manager. If there are any problems that cannot be solved, they will report them to the activity manager for mediation.

8. Receiving and forwarding agents: 2

Terms of reference: During the activity, the manager is in charge of receiving and delivering goods, taking orders from the purchasing and operation departments, transporting the collected goods to the relevant places for display at the first time, and putting safety first when transporting the goods. During the activity, the event manager is in charge of unified management. If there is any problem that cannot be solved, the event manager will be informed to mediate.

9. Warehouse keeper: 2

Terms of reference: during the activity, it is mainly accepted between the store and the warehouse, sorting out the existing goods in the warehouse, coordinating the entry and exit of the goods needed in the store day, collecting and placing the new goods, delivering the goods needed by the store operators at the first time, and ensuring the display quantity of the goods in the store during the activity. During the activity, it will be managed by the activity supervisor in a unified way. When there are problems that cannot be solved, it will be reported to the activity supervisor.

1. Event supervisors: 2

Terms of reference: Appointed under the event manager, to arrange and solve the orders given by the manager, coordinate the staff of all departments to carry out their work smoothly during the event, deal with emergencies, solve problems raised by grassroots personnel, and negotiate with the manager to solve problems as soon as possible, so as to effectively complete the functions and powers.

11. Event manager: 1

Terms of reference: arrange props such as personnel, material resources, financial resources and facilities for the whole event, uniformly direct the smooth development of various events during the event, handle and solve emergencies, and ensure the smooth progress of the event. When you encounter an event that cannot be solved, please consult with our senior management and appoint a trader in our activities.

12. Office administrators: 1-2

Terms of reference: responsible for all matters in the office, such as store broadcasting, sanitation, document arrangement, coordination with other departments, etc., and appointed under the activity manager and supervisor. Work plan for supermarkets in 223 2

1. Morning meeting.

gfd inspected, happily shared work experience and service skills, analyzed yesterday's performance and set today's goals, and the company's documents were communicated.

2. Try to leave the customer's detailed information in the sales process, which should record the customer's phone number, birthday and size in detail.

You can collect customer information in the form of handling VIP cards, and achieve the purpose of promoting the brand and promoting the re-purchase. Inform the old customers in time after the new models arrive in the store (but choose an appropriate time period to avoid disturbing the customers' work and rest as much as possible), which is not only a respect for the old customers, but also a promotion purpose, and develop new customers on the basis of maintaining the old customers.

third, get familiar with the inventory details of the goods in the store with the shopping guide, so as to recommend the goods in the store to customers more accurately.

some shopping guides are not familiar with the inventory situation, which leads to the failure of sales as customers recommend goods without numbers suitable for customers. Communicate with leaders in time and allocate sources of goods.

fourth, do a good job in matching goods, update the window and promotional materials in time, and adjust the market regularly to ensure that the goods are not unsalable because of the location of the store.

guide the shopping guide to make timely recommendations for unsalable goods and products with broken codes in the store, and communicate with the leaders about the unsalable goods so that the company can adopt corresponding promotion plans in time.

5. Adjust the atmosphere of the store, encourage employees appropriately, and let each employee be confident and actively and happily involved in the work.

in the sales process, the store manager and other shop assistants should assist in the sales. Unity is the basis of doing a good job in sales.

6. Shopping guide is the bridge between the brand and consumers, and also the image ambassador of the brand.

start with the image of the store manager and the shopping guide, unify the work clothes, keep them in good working condition at all times, deeply understand the company's business philosophy and brand culture, strengthen the professional knowledge of fabrics, production technology, wearing and maintenance, and understand certain colors and styles. The most important thing is to constantly improve the sales skills of shopping guides, and colleagues should learn from each other and learn from each other's strengths.

7. communicate with the shop assistants well, and help and care the shop assistants who are in trouble, so that they can concentrate on their work.

To be fair and just, all work plays a leading role.

8. After work, lead everyone to be familiar with some high-end men's wear, men's accessories and even men's luxury brands, so that there will be more entry points when communicating with customers and win the trust of customers to a greater extent.

With the 2xx years gone, facing the 2xx years' work, the new work has brought me fog and infinite reverie. Here, I will talk about my efforts for my work in 2xx from my personal point of view:

1. Strengthen the management of goods purchase, sale and storage, grasp the rules, improve the turnover rate of goods inventory, avoid overstocking goods and keep them in stock, so that the management of goods in the warehouse tends to be scientific and rational.

2. Make clear the sales target of the whole store, refine and quantify the sales task, implement it to every employee and analyze the relevant data.

3. Make a fuss about holidays and be active.