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figures of speech make advertisements shine

Xu Jingde of Qinglong Junior High School in Pengshan, Sichuan

With the development of commodity economy, there are more and more advertisements, and figures of speech have been widely used in advertisements, such as:

1. The use of pun: "Arishan melon seeds are happy when you bite". This is a pun. Happy. Simple and profound.

2. Application of mosaic: "Full cooperation, endless power, Tongwei feed". It embeds Tongwei into "Full cooperation, endless power" and gives people "Tongwei feed" which means "Full cooperation, endless power". It fully expresses Tongwei Feed Factory's desire to cooperate with users to exert its infinite power. The advertisement is unfortunate.

3. The application of imitation grid: the advertisement of Qinglin feed is "feed with half the effort, Qinglin feed". The idiom "get twice the result with half the effort" is changed into "feed". I have a deep memory.

4. Application of irony: The advertisement of Pegasus monosodium glutamate is "the biggest disadvantage of Pegasus monosodium glutamate is that it makes you spend more money on food and grain." On the surface, it means that Pegasus monosodium glutamate has caused you to spend more money, but in fact, it is promoting Pegasus monosodium glutamate to "taste great" and make you eat more vegetables and food. On the contrary, it has achieved good results. < p It is said that "drinking Peng Zu wine leads to a life of ninety-nine", which is related to the legend of "8 autumn in Peng Zu". It is humorous and funny.

6. Application of the quotation: The advertisement of Dragon Glue is: "Do you know what glue The goddess patching the sky uses? It is made of Julong brand glue produced by Chongqing Ink Factory. "Everyone knows that The goddess patching the sky is a myth, and it is even more false to say that it is made of Julong glue, but no one will blame the advertisement for its nonsense. Instead, it deeply remembers the" Julong glue "because of its humor.

7. The application of showing the current situation: the advertisement of Suizhou wine is even more funny, showing the situation of Chang 'e and" I "drinking to our eyes. The moonlight shines on the bottle. Suizhou wine is hard to say, and I just can't sleep if I don't drink it. The fragrance of the wine wafts into the Moon Palace, and Chang 'e smells it with joy. Chang 'e girl came down to earth and insisted on drinking one with me. You drink one, I drink one, and my face flies with rosy clouds ... "With this jingle form, it is very popular, humorous, funny and vivid.

8. When you are upset, please open Shancheng beer; When struggling, please drink mountain beer; When I succeed, I'll propose a toast to you. "How boring it would be if we changed all the words" inseparable ","please open ","please drink "and" propose a toast to you "in the advertisement to" please drink "!

9. The use of different figures of speech and pun: Some advertisements use not only one figure of speech, such as the advertisement of Leng Suanling toothpaste, but also two figures of speech. Its slogan is "Brush your teeth in the morning and evening, be tenacious, Leng Suanling toothpaste." One meaning of the advertisement is that Leng Suanling toothpaste is good, so you should be firm in your will and use it to brush your teeth in the morning and evening. Another meaning is to interpret the meaning of "perseverance" as "perseverance and perseverance", which means that as long as you keep brushing your teeth in the morning and evening, your teeth will be "tough" and won't be "pulled out". This is meaningful.

In addition, there is the application of metaphor: five hibiscus flowers clean thousands of homes. The application of metaphor: Chuangang Photo Studio, leaving your eternal love. Xiuzhong in Shu, Chuantuo wine. The application of repeated lattice: delicacies need wine, and the second one is better; Food needs wine, and the second one is better; Good food needs good wine, and the second one is better. The application of hyperbole: Nestle coffee is everywhere in the morning of the world. The application of contrast: running on a flat road with bad shoes still feels like running on a bad road. Running on a bad road with Aidida shoes results in running on a flat road ...

The application of rhetoric in advertisements may make advertisements concise and profound. Or make advertisements humorous, witty, vivid, lively, popular, easy to understand and remember, or make advertisements sonorous in tone, harmonious in rhythm and catchy ... In short, make advertisements better and better, more and more beautiful and more skillful. In a word, make advertisements shine!