Slogan of Snail Powder-Warm Heart

Snail powder from Guangxi has a unique taste and is loved by many people. Recently, however, the words "You're from China, I'm from China, and if you round up, you're mine" on the packaging of snail powder have aroused widespread concern.

After being removed from the shelves by the Taiwan authorities, in addition to local people hoarding goods, mainland consumers also began to "crazy" consumption online. In this regard, on June 65438+1October 18, the official flagship store of Haohuanluo issued an announcement calling on netizens to spend rationally.

Snail powder packaging is now "You are from China", and "pro-independence" politicians are in a hurry.

On June 5438+05, Zhong Lin, a member of Tainan City Council of Democratic Progressive Party, Taiwan Province Province who advocated "Taiwan independence", broke the news that a mainland snail powder food was recently imported to Taiwan Province Province, and the copywriting slogan on the outer packaging-"You are from China, I am also from China, if you round it off, it is mine"-reflected a strong "United front meaning" and suggested that it be removed. Taiwan Province netizens satirize "Taiwan independence" politicians, who don't understand "local love stories" and are only indifferent to "United front".

Tainan City Councillor Zhong Lin said that the slogan "United Front" was printed on the outer packaging of snail powder food.

According to Taiwan Province's "United News Network", Zhong Lin claimed that someone bought this kind of food in Taipei. According to the relevant regulations of the island, the words "Made in Chinese mainland" or synonymous foreign languages should be listed on the import documents of articles allowed to be imported from mainland China. If it is determined by the competent authority that the articles themselves or the internal and external packaging have obvious signs of "united front" against Taiwan, or the contents of the articles have obvious images or sounds of "united front" against Taiwan, they shall be "erased" after customs clearance.

Zhong Lin plausibly pointed out that the copy on the outer packaging of this snail powder food is "very United", but it has not been erased, which is extremely harmful. Why didn't the relevant units check this kind of goods when they entered the inspection? He also claimed that he should be more cautious about imported goods in the future to prevent the mainland from "infiltrating" Taiwan Province Province through food packaging channels, thus "invading" people's lives.

In the face of this "Taiwan independence" politician's alarmist talk, netizens on the island can see clearly that this is a "rustic love story". How can it become a "United front" in the eyes of some people? Some netizens criticized green camp for being such a "brainless official", failing to investigate the "88 Guns Case" in Tainan, failing to investigate the black gold politics, and satirizing green camp for simply abolishing the word "Zhong", which is simply suffering from "paranoia of being unified by the United Front".

The Taiwan authorities asked the mainland to remove snail powder, and netizens shouted: snail powder is innocent.

/kloc-on the evening of 0/6, the economic authorities in Taiwan Province said that they would inform relevant products to be removed from the shelves on the island. It also threatened merchants that if the operators were involved in smuggling or making false reports, they would confiscate the goods and impose a fine.

/kloc-on 0/7, Wang Meihua, head of Taiwan Province's economic department, told Taiwanese media that after inter-departmental coordination, food channels and e-commerce companies had been asked to completely remove snail powder products from the mainland. However, Wang Meihua did not respond positively to whether the reason for the ban was the so-called "united front" slogan on snail powder.

According to media reports in Taiwan Province, the island's e-commerce platform 17 began to remove related products. A Taiwanese media reporter went to a well-known supermarket on the island for a field investigation and found that two kinds of snail powder could still be put on the shelves at 2 pm, but the merchant said that he received a notice from the health department at noon that day and had planned to remove the product.

Comments from netizens

For Taiwan Province's economic department to require physical stores and e-commerce platforms to remove mainland snail powder, many netizens on the island who have tasted snail powder sarcastically said, "I still have three bags at home, will I be arrested?" "What are the taboos for such delicious snail powder!" "Snail powder is innocent."

Happy snail responds to product packaging and causes concern: advocating rational consumption.

Announcement screenshot

According to the report of "Joint News Network" in Taiwan Province Province, after the snail powder was completely removed from the shelves, the first popular commodity of well-known e-commerce on the island was snail powder, and the second was "konjac cool", indicating that there had been a "hoarding tide" on the Internet. According to statistics, mainland snacks such as "Amorphophallus konjac" and spicy peanuts have become commodities that Taiwan Province residents are keen to snap up. In addition to local people hoarding goods, mainland consumers have also started "crazy" consumption online.

On June 5438+08, following the "Taiwan authorities want to get rid of snail powder, people are crazy about hoarding goods", Haohuanluo flagship store announced that in recent days, the number of visits to Haohuanluo flagship store has surged and the sales volume has also increased significantly, but it also advocates rational consumption. "The attention to product packaging exceeded our expectations. Snail powder is a network celebrity food, and our original intention is to hope that everyone can share happiness together. "

The annual sales revenue exceeds1800 million yuan, and a bowl of "powder" makes a billion-dollar industrial chain.

Sales revenue was 65.438+0.82 billion yuan, up 654.38+09.6% year-on-year. In 2022, the sales of bagged snail powder in Liuzhou, Guangxi achieved another success. In the sales data of "mountain products Headline" supporting agriculture project released by a head e-commerce company in June 5438+ 10 this year, Liuzhou snail powder ranked 1 in the sales ranking of agricultural special products.

In Liuzhou, the combination of rice and snails has a long history. At first, it was just the daily diet of local people. In recent years, the unique taste of this bowl of millet flour quickly "out of the circle", from a roadside stall to a "network celebrity" food, and even became a holiday gift and a special accompanying gift, which became popular at home and abroad, pulled out a billion-dollar industrial chain and opened up the road to prosperity in local villages.

As the Spring Festival approaches, many snail powder shops are crowded, and many people who go back to their hometown need a bowl of powder first. Order, iron powder, ingredients, and juice for a minute or two, and a bowl of hot and sour delicious snail powder will be served smoothly. In the process of preparing a bowl of powder, hundreds of bags of snail powder were rolled off the assembly line from Liuzhou and sent to all parts of the country.

20 10 Liuzhou encourages merchants to open stores in big cities such as Beishangguang, and 20 14 proposes to make bagged instant snail powder with the concept of industrialization to realize the large-scale production of special snacks. Subsequently, with the help of the "Internet plus snail powder" model, the live broadcast of online celebrity anchors and the hot search topic of snail powder generated a large number of orders. By 2022, the annual sales revenue of bagged snail powder in Liuzhou has exceeded 654.38+0.8 billion yuan.

With the growth of this bowl of millet flour, there are more industries in the supply chain. Known as the delicious "password" of snail powder, sour bamboo shoots and sour beans have also changed from the ingredients in the bowl to the "protagonists" of rural revitalization. At present, Liuzhou has built 650,000 mu of snail powder raw material base and identified 22 demonstration bases for snail powder raw material production. More and more people are involved in the supply chain of snail powder raw materials.

Nowadays, an increasingly perfect industrial chain and diversified new industrial formats are accelerating in Liuzhou, covering agriculture, food industry, e-commerce and other fields.

The upstream news is integrated from China News Network, Weibo, the official "Looking at the Taiwan Strait" of China Central Radio and Television Station, and the Economic Reference Daily.

Editor: Zheng Yalan