What is the red flag?

As a unique logo of an automobile company, the logo can not only show the brand image of the company, but also represent the development culture of the brand. As an independent brand, Hongqi Automobile Company is no exception. Since the establishment of 1958 Hongqi Automobile, its logo design has injected new development vitality into Hongqi Automobile. So how many times did the red flag change its logo? What do they mean?

Chinese symbol of "Red Flag"

Hongqi automobile has always been a symbol of "national automobile" since its birth, because it always appears in important occasions such as military parade and receiving VIPs. The Chinese character "red flag" used in the logo behind the red flag has also continued to this day. Borrow the inscription on the cover of 1958 Red Flag magazine, which was first published in May. Its connotation and meaning are extremely rich, and it usually appears at the rear of a red-flag car or on the steering wheel.

Sunflower sign

The "Sunflower" logo is the first official logo of Hongqi Automobile. It was born in 1964, designed by conductor technician Ai Biyao, and was first applied to the steering wheel of CA770 three-row red flag luxury car in 1965. The logo of Sunflower Car means "Sunflower after Sunflower", which represents stability, harmony, flag and high-end. The center of the logo is a golden sunflower in full bloom, surrounded by the classic China red, which means that China's automobile industry is as sunny and prosperous as a vibrant sunflower. The golden color of the sign is the color of the sun, representing sacredness, dignity and luxury; Sunflower symbolizes clarity, persistence and the courage to pursue ideals. Since then, the sunflower symbol has become an important symbol of domestic limousines and a classic symbol of the Red Flag for 54 years.

Brand new red flag sign

With the rapid development of domestic economy and the overall development of automobile manufacturing industry, Hongqi Automobile released a brand-new concept car in 20 18, and adopted a brand-new logo on the steering wheel and wheel hub of the concept car. The design concept of the new logo still continues the spirit of the red flag. The logo is shield-shaped, filled with gold, red and black, and the red flags spread on both sides are symmetrical, forming a stable whole, which means that the red flag brand has won. The black background is filled with latitude and longitude grids, symbolizing a new era of Internet of Everything; The contrast between gold and red not only has strong contrast and visual impact, but also shows the classical beauty of China.

At present, although the mainstream red flag car does not use sunflower as the logo, it still uses the word "red flag" at the rear as a continuation of the classic, and adopts a brand-new logo in the center of the car. The use of the new car logo is also the result of Hongqi Automobile's continuous marketization and commercialization while inheriting the heavy responsibility of "national car". The combination of the two logos can not only reflect its heavy history, but also show its brand strategy of embracing the new era.