Qixi Festival event planning plan

In order to ensure that the activities are carried out in a scientific and orderly manner, it is necessary to formulate an activity plan in advance. The activity plan has the characteristics of clear content and clear steps. So how should we develop an activity plan? The following is the 2021 Chinese Valentine's Day activity planning plan (selected 7 articles) that I compiled for everyone. It is for reference only. I hope it can help everyone. Qixi Festival activity planning plan 1

The Qixi Festival, also known as the Qiqiao Festival, Qiqiao Festival or Qijie Festival, began in the Han Dynasty. In our country, on the night of the seventh day of the seventh lunar month, the weather is warm and the vegetation is fragrant. This is commonly known as the Qixi Festival. Some people also call it the "Qiqiao Festival" or the "Daughter's Day". This is the most romantic of the traditional Chinese festivals. A festival that was also the most important day for girls in the past. The Qixi Festival originated from people's worship of nature and ancient women begging for skills. It was not until later that the Qixi Festival was endowed with the legend of the Cowherd and the Weaver Girl, who conferred loyal love, that it became a festival symbolizing love. In order to better inherit China's excellent traditional culture and tell Chinese stories well, on the occasion of the Chinese Valentine's Day, the xx District Library has specially prepared to launch our festival - the Chinese Valentine's Day online event. Everyone is welcome to sign up.

Activity time:

August 21st to 25th, 20xx

Activity location:

Online activity

Target audience:

All children and young readers, limited to 20 people.

Event registration:

Please log in to xx to register for free. After registration, please join the event WeChat group.

Activity content:

1. The story of the Chinese Valentine’s Day and the culture of the Chinese Valentine’s Day.

2. Questions and answers about Qixi Festival.

3. Games on the Chinese Valentine’s Day.

4. Sign language dance learning during the Chinese Valentine’s Day.

Event schedule:

1. August 21: The story of the Chinese Valentine’s Day and the culture of the Chinese Valentine’s Day.

Task: Learn the culture of the Chinese Valentine’s Day and tell the story of the Chinese Valentine’s Day well;

Feedback: Submit the Chinese Valentine’s Day storytelling audio and get up to 3 reading passbook points. An additional 2 points will be awarded for uploading the audio to the official website at the end.

2. August 22: Q&A related to the Chinese Valentine’s Day.

Task: Scan the QR code to participate in the knowledge quiz.

Feedback: 1 point will be awarded for participating in the quiz, and an additional 2 points will be awarded to the top 3 answerers. If the scores are the same, the one with the least answer time will get the score.

3. August 23: Games for the Chinese Valentine’s Day.

Tasks: Threading a needle to beg for skills, floating needles to test skills, and meeting on a magpie bridge.

Feedback: 1 point for each photo of needle threading and begging for skills, and 2 points for the video of Magpie Bridge meeting.

4. August 24th to 25th: Chinese Valentine’s Day “Let the Love Spread Out” sign language dance learning.

Task: Learn sign language dance based on the video.

Feedback: Send a sign language dance video and get up to 6 points. Chinese Valentine’s Day activity planning plan 2

1. Activity theme

Mutual support and loving Chinese Valentine’s Day

2. Activity time

August 10 Day - August 20th

3. Planning Purpose

1. The Chinese Valentine’s Day should be distinguished from Valentine’s Day, from the caliber of communication to the organization of activities, based on the love between husband and wife .

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities.

Do you still remember the first photo you took together? Do you still remember the promises you made when you faced your relatives and friends? xx's "My Love and Me" large-scale collection event has begun. We are collecting the earliest wedding photos and earliest wedding promises from now on. After the event, the wedding time will be scheduled sooner or later according to the date of the photo shooting.

The earliest 5 wedding photos, the owner of each photo will be rewarded with xx exquisite gifts worth 200 yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded with xx value A beautiful gift worth 200 yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person). The promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the Zhongxing Plaza event site for display.

2. We love each other and love Chinese Valentine's Day the most - 23% off the current price of clothing items at xx Pedestrian Street. (August 18th - 20th, limited time discount, announced on live broadcast)

The pedestrian street is responsible for negotiation and execution.

3. We support each other and love Qixi Festival the most - xx large-scale theatrical performances and wonderful live activities.

August 17th to 19th, xx Liuhe Plaza wedding show;

August 17th to 19th, xx Zhongxing Plaza wedding show;

August 12th and August 19th, xx Zhongxing Plaza Kite City Flowing Rhythm - Century Thai-Chinese Cultural Year series of activities;

4. Help each other and love the Chinese Valentine's Day most - Thousands of paper cranes represent true love

Under the guidance of the staff, they folded the paper cranes themselves to express their prayers for love and a happy life, and finally hung them in the Zhongxing Plaza, a pedestrian street.

Notices were issued on the afternoon of August 7, requiring pedestrian street employees to fold paper cranes first.

5. We support each other and love the Chinese Valentine's Day the most - xx Chinese Valentine's Day Magpie Bridge Party!

Purpose: Taking advantage of the traditional Chinese festival "Qixi Festival", we will hold the "Magpie Bridge Party" event with a social welfare nature to attract more customers to enter and learn about xx.

Time: August 10 to August 26

Cooperating unit: Weifang Radio

Activity theme: Meeting you and me, fate is in Thailand—— xx Tanabata Magpie Bridge Club

Media introduction: Weifang Radio has four professional frequencies: news, economic life, traffic music, and health and entertainment. It currently uses 10 kilowatt medium wave and 5 kilowatt FM dual coverage transmission. Now except Weifang In addition to the twelve counties and cities in the country, it can be heard clearly in some surrounding areas such as Qingdao, Rizhao, Zibo, Binzhou, and Dongying, with a direct audience of more than 10 million people. The flagship program of News Frequency, "Magpie Bridge in the Starry Sky" is a long-established program that has been running for nearly ten years. It currently cooperates with fifteen formal matchmaking agencies. Each matchmaking agency has thousands of single members. The program "Magpie Bridge in the Starry Sky" has tens of thousands of members. special audience group.

Program content:

Form:

The registration form for blind daters should be filled in the blind date meeting registration form;

The staff will The filled-in registration form is registered into the blind date registration card produced and posted on-site;

Activity stage:

Phase 1: Registration stage from August 10 to August 26

Interested parties can register at the xx main service desk, Century Plaza main service desk, and Sano Supermarket service desk;

The second stage: the blind date stage

On September 2, a large-scale folks meeting will be held in xx, and company personnel will make a list of applicants.

6. We love each other and love Chinese Valentine’s Day the most – what can I give to my lover!

From August 17th to August 20th, if you spend more than 100 yuan in xx, you will receive a special discount card from the famous flower shop in Weifang - Zhilan Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

7. Love each other and love the Chinese Valentine's Day the most - Husband and wife love competition (19:00 on the evening of August 18)

Husband and wife love competition, Chinese Valentine's Day party, held at Zhongxing Plaza: It was announced through the media in advance and 10 pairs of customers were invited to participate in the couples' love competition to compete on tacit understanding, talent and craftsmanship. Chinese Valentine's Day activity planning plan 3

1. Activity theme

Mutual support and loving Chinese Valentine's Day

2. Activity time

8, 20xx July x - August x

3. Purpose of planning

1. The Chinese Valentine’s Day should be distinguished from Valentine’s Day, from the caliber of communication to the organization of activities, focusing on the love between husband and wife. share.

2. The theme of the entire planning revolves around emotion, love, and family, achieving the integration of activities and marketing activities.

IV. Activity content

1. We love each other and love the Chinese Valentine’s Day most. A large-scale collection event for me and my lover

I still remember your first group photo. What? Do you still remember the promises you made when you faced your relatives and friends? x A large-scale collection event for me and my lover has begun. From now on, we are collecting the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be scheduled sooner or later according to the date of the photo shooting.

The earliest 5 wedding photos, the owner of each photo will be rewarded with x exquisite gifts worth 200 yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded with x value A wonderful gift worth 200 yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person). The promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the x square event site for display.

Person in charge:

2. We love each other and love the Chinese Valentine’s Day x Pedestrian Street wear, which is 23% off the current price.

Pedestrian Street is responsible for negotiation and execution.

Contact person:

3. We support each other and love Qixi Festival x large-scale theatrical performances and exciting live events.

On August x, x square wedding show;

On August x, x square wedding show;

On August x, x square x culture Series of activities in the year;

Person in charge:

4. We support each other and love the Chinese Valentine’s Day the most. Thousands of paper cranes show our sincerity

x Thousands of paper cranes on the pedestrian street welcome the Chinese Valentine’s Day During the Chinese Valentine's Day, employees of Paper cranes, expressing prayers for love and a happy life, were finally hung uniformly in the pedestrian street x square.

Notices will be issued on the afternoon of August x, requiring pedestrian street employees to fold paper cranes first.

Person in charge:

5. We love each other and love the Chinese Valentine’s Day most. x Tanabata Magpie Bridge Party!

Purpose: To take advantage of the Chinese Valentine's Day, a traditional Chinese festival, to hold a social welfare Magpie Bridge event to attract more customers to enter and learn more about x.

Time: x month x to August x

Partner: x radio station

Activity theme: Meet you and me, fate is x Tanabata Magpie Bridge Party

Program content:

Form:

The registration form for blind daters shall be in the form of a blind date meeting registration form;

The staff will The filled-in registration form is registered into the blind date registration card produced and posted on-site;

Activity stage:

The first stage: Registration stage from August x to August x

Interested persons can register at the x main service desk, Century Taihua Plaza main service desk, and Sino Supermarket service desk;

Second stage: blind date stage

On August x, a large-scale folks meeting will be held in x, and company personnel will make a list of applicants.

Person in charge:

6. Let’s help each other. What would I love to give to my lover on Chinese Valentine’s Day?

From August x to x, if you spend more than 100 yuan at x, you will receive a special discount card from x flower shop Zhilan Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

Person in charge:

7. Love each other and love each other the most. Love competition between couples on Chinese Valentine’s Day

Love competition between husband and wife, Chinese Valentine’s Day party, held at x Square: passed in advance The media announced that 10 pairs of customers were invited to participate in a couple's love competition to compete on tacit understanding, talent, and craftsmanship.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as event gifts, backgrounds, performances, and 40% off jewelry items. Chinese Valentine's Day activity planning plan 4

(1) Activity background

"Chinese Valentine's Day" is full of mythology for lovers in the city. Chinese Valentine's Day is a time for handsome men and beautiful women in the city to express their feelings. During this period, major businesses will launch various activities such as Chinese Valentine's Day gift-giving, beauty transformation, lover matching, and declaration of love.

Fully explore the characteristics of the traditional Chinese Valentine’s Day and effectively integrate and promote the company’s products and services (including company events in the city | dating, personal space, and beauty products in shopping malls are all good opportunities), which will take effect. to unexpected effects.

(2) Activity theme

Passionate Chinese Valentine’s Day forges eternal love

(3) Activity purpose

üThrough this activity Successfully launched the personal space to the public, increased the activity of space members in a short period of time, increased the popularity of the space, and effectively activated the space

ü Through the "Transformation for Love" link of this event, we effectively Promote women's beauty products in the mall, as well as Chen's Lotus Leaf Bao products that the company is currently vigorously promoting.

üThrough this event, we effectively created a dating and dating column in the website’s city-wide activities and enriched the column information.

(4) Event time

July 18-August 18, 20xx

(5) Sponsoring companies

xx Beauty product company xx spring photography company xx restaurant

(6) Activity content

1. ★Online part★

Personal space

　① Space love declaration wall. Set up an activity page in the space. The activity page has a love declaration wall. After registering, netizens can write down their expectations for love or write down their own declaration of love for their lover. After filling in, you will have the opportunity to be displayed on the event homepage. And the most classic love declaration recommended by netizens will have the opportunity to be published in "Cooperative Newspapers". This move is a good event theme for netizens and the website.

② After registering, netizens can participate in the "Love Under the xx Tree" blog creation contest. The top ten in the blog contest will be invited to the parties on August 7, 16, and 17 for awards and talent presentations. exhibit.

③Register as a member of xxx, search and view the user information of other netizens during the event, and find your favorite partner.

④Click "Date Me" to write an invitation of love and meet to attend the xx×Qixi Festival Shanghai Bonus Live Party. A popularity ranking will be generated based on the number of invitations received. The top 6 most invited ( (3 men and women each) will become the popularity king and be invited to participate in offline dating parties, and there will be grand prizes waiting for you.

⑤ Please check the small note on your personal page to accept or reject other people’s invitations.

⑥ In addition, the first 100 people who register can also get a "True Love Space Template" customized for you for free on your personal page, and you can set a love declaration on the template.

City events

⑦ Announced in the xxx city event party column that the company will hold a large-scale "Love Qixi Festival Forges Eternal Love" themed party event during Chinese Valentine's Day.

⑧At the same time, members can post courtship invitation information in the dating and dating column. After being invited, they can directly call to sign up for the event.

Mall promotion

⑨ In order to cooperate with the climax of this event, Chen's Lotus Leaf Bao Enterprise was invited to sponsor this event, and at the same time, "Transformation for Love" was added to the event. During the event, the focus was on launching Chen’s beauty products.

⑩ When netizens click on the "Qixi Festival Love Transformation for Love" online activity link, they immediately earn the "Qixi Festival Love Transformation for Love" activity page in the mall, which contains "transformation" tailored by the company for netizens. You can give this wonderful recipe to your most beloved woman, or you can buy it for yourself. You can enjoy great discounts when purchasing during the event.

2. ★Offline part★ Chinese Valentine’s Day Brilliant Night

Activity ideas

1. Some offline activities are sponsored by Yehuahong Restaurant Dingli. It can be promoted on-site and big restaurants can also successfully promote Chen's lotus leaf treasure products to achieve a double harvest.

2. At the same time, other beauty product companies can be arranged to participate in the on-site event "Fashion Show".

3. Get in touch with the wedding photography company, which will provide event photography and wedding dresses throughout the process.

4. Count all party members before August 1st and inform them of the time and place to attend the party. Contact party members again on August 3rd to finalize the time and place to ensure that the event is foolproof.

5. Offline gathering time: the afternoon of August 7, 16 and 17 (Attachment: The specifics will be subject to the staff’s phone call notification!)

Activities

1) We talked about love like that - love under the xx tree

2) That moment went to eternity - wedding dress show

3) Tacit understanding to stay together day and night - Wonderful game session

4) The ugly duckling’s gorgeous turn - fashion show

5) Romantic hand-in-hand dancing of true love - live party

6) Dazzling , exciting and exciting - endless small prizes, there is also an on-site lottery session, and the grand prize of a high-end cosmetics set worth 2,000 yuan is waiting for you.

Moderator’s words: (omitted)

Venue layout and personnel (omitted)

Equipment required for the event (omitted)

Notes on the event (omitted)

3. ★Later Communication★

Publish articles in "Cooperative Newspapers" and various online media: "Through xxx, hundreds of new couples became famous Carpets forge eternal love."

(7) Activity execution and process (omitted)

Netizen activity process (omitted)

(8) Media promotion (omitted)

Cooperative newspapers and periodicals

Other cooperative media

(9) Cost budget Qixi Festival activity planning plan 5

1. Promotion purpose

Through the theme of "Romantic Chinese Valentine's Day", we firmly grasp the psychology surrounding "lovers" and carry out product promotions and event promotions to attract customers, increase visibility, and achieve sales. Vigorously launch the "price reduction storm" price reduction promotion activities to make consumers feel the real price reduction benefits.

2. Promotion time

20xx, x month x day - xx month xx day

3. Promotional period

20xx year x month x day - x month x day

4. Promotional theme

1. Show love in a reasonable way and reduce prices

2. Prepare enough gifts to make love announcement All over the world

5. Product Promotion

"Chinese Valentine's Day" is a special festival, a festival for lovers to give gifts, so product promotions should be based on "love gifts". Themes, ornaments, gifts, love tokens, flowers, boutique series, etc.

Each store should do a good job in creative display of products and highlight key displays to ensure that holiday products achieve sales.

1. Product special offer

During Valentine’s Day, the overstocked products in the store will be organized and classified, and a special offer area will be set up. These products can take advantage of this event to maintain capital sales and increase sales. Consumers feel truly benefited.

2. Theme display: x month x day - x month x day

Each store will have a Valentine's Day series of themed displays at a conspicuous position at the front entrance, and you can make full use of the kitchen window display , such as stores without kitchen windows can be displayed in eye-catching locations.

Requirements:

a. Valentine’s Day themed display, with exquisite jewelry as the main display object in the store

b. Each store must pack at least xx copies.” "Accessories Set" for theme display

6. "Love Headdress Bouquet"

1. Mainly headdresses, currently sold at 60-30% off the original price, art pens The price tag is eye-catching with handwriting, and every customer who purchases jewelry for more than 80 yuan will receive a free flower.

2. Make a price list for the "Love Tiara Bouquet"

Prepare the packaging box and wrapping paper in advance, and do the packaging work well.

3. Free delivery service, if the jewelry exceeds xxx yuan, the delivery range should not exceed 2 kilometers.

7. Event Promotions

1. Lover Balloon Pairing

Make xxx-xxx pieces, and the balloons will be used to decorate the Valentine’s Day atmosphere in the store and provide shopping gifts ( Stores make their own arrangements).

The cost is xxx yuan/set.

2. Membership card gift

Anyone who purchases Valentine’s Day series products (no limit on amount) will receive a membership card as a gift. (Time: x month x day - x day)

Pay attention to the registration of membership card information.

8. Publicity

xxxxxxxxx

9. In-store decoration

1. Prepare enough gifts to announce your love to the world. Doorstep photo shoot post.

a. A handwritten poster with an art pen at the entrance of the store (including the specific content of the discount strategy);

b. A colorful banner: the content is "There is a way to show love! The price reduction storm is justified" ;

c. Purchase or rent heart-shaped balloons for store decoration;

2. Hygiene inside and outside the counter and store: be tidy, and the door and window glass must be clean and spotless.

3. Here it is important to mention that the quality of service must be effectively improved.

10. Joint operation

Reach a cooperation agreement with a local flower shop to provide each other with goods to increase sales of both parties.

If you purchase xx yuan of flowers, you will receive a free accessory or membership card provided by xxx.

Purchase xx yuan of jewelry at xxx and receive free flowers or discount cards provided by xx flower shop. Chinese Valentine's Day event planning plan 6

1. Activity background

China's romantic Valentine's Day has become an opportunity for men and women to express their love, and jewelry is a gift to express their love.

2. Activity theme

Meet Jiarui for a romantic life

3. Activity time

x month x - x month x day

IV. Activity content

Yellow platinum:

1. Thousand pure gold discount is x yuan/gram, platinum discount is x yuan/gram.

Diamond jewelry: x discounts on all items, symbolizing everlasting love.

1. "Eternal Love" - ??Engraving the names of each couple on the diamond rings they purchase to advocate the eternity of love. And distributed a "Love Returns Deeply" card.

"Love Returns to the Deep" - When the crystallization of love is born, use the "Love Returns to the Deep" card to receive a pure gold zodiac pendant. (Within 2 grams)

2. Where there is love, there is a miracle

If you buy jewelry, you give it to yourself, and we will deliver the flowers at the time and place you want. Deliver it to the person you want it to.

"Sweet words convey love" We will design some exquisite cards and send the sweet words you write along with flowers to the hands of the people you want to send them to.

3. "xx is reluctant to give up"

xx Diamond Jewelry specially launches the "xx is reluctant to give up" special package, allowing you to experience a different kind of love.

5. Preparation for the event

1. Store layout, with a pink heart-shaped arch at the door.

2. Customized gifts, in line with the theme of wedding anniversary and eternity.

3. Event promotion: SMS messages can be sent out in the early stage of the event (the number of each store is about 20,000, and the two stores in x county are combined.) Chinese Valentine's Day event planning plan 7

1. Event Time

20xx, xx, xx (Qixi Festival) - xx, xx

2. Activity Theme

The Rose That Talks Love - xx Jewelry conveys your love

3. Activity background

During the festive season, we miss our loved ones even more. From xx, xx, 20xx (Qixi Festival) to xx, xx, the good festivals are connected, lovers The Lantern Festival is an excellent opportunity to express love. The Lantern Festival was known as the Festival of Lanterns in ancient times. It is also a festival where couples meet to watch the lanterns and express their feelings to each other. At this time, what people think of most is their lover or lover. People will think of sending flowers to their lover or lover, and at the same time, they also People know how to buy gifts (such as jewelry, cosmetics, etc.), so we cater to this psychology and specially launch a novel and unique gift - the love-talking rose, so that people can use love-talking roses to express their feelings while giving gifts. Love words such as love and gratitude from lovers or lovers attach emotional meaning to xx jewelry, touch the hearts of consumers with emotional appeals, and win with emotional marketing.

IV. Purpose of the event

1. Increase the popularity of the store during Valentine’s Day through this event;

2. Increase the local popularity of xx jewelry brand and seize the market Share;

3. Further improve the brand reputation of xx jewelry to facilitate long-term promotion and sales.

5. Activity content

1. Promotional activities:

(1) On xx, xx, publish an advertisement for the event in a local daily or evening newspaper with a circulation of xx, The theme is "The Rose That Talks Love - xx Jewelry Conveys Your Love";

(2) Franchisees from all over the world will advertise the event on local TV stations, and can also use subtitles on TV stations during prime time Detailed advertisements on the meaning of the event, participation details, addresses and phone numbers of stores/counters in various locations.

2. Counter promotion:

Anyone who purchases more than xxxx yuan in xx jewelry store/counter will receive a "love-talking rose". This activity is to make people Valentine's Day is used to express love and gratitude to lovers. It mainly uses "love-talking roses" to record the sweet words of love and gratitude that people are usually embarrassed to say to their lovers or lovers, and then send them out together with jewelry to make their lovers or lovers happy. The lover gets a noble diamond and an emotional spiritual gift at the same time.

3. New models are on the market

The headquarters will have a series of new diamond jewelry that touch people’s deep emotions (mainly the "Trust" and "Goodness" series) for sale at the same time, in conjunction with this event. Together, we can impress customers emotionally and complement each other with the activities to make this "emotional marketing" an overall success.

6. Event publicity and promotion

(1) Make promotional posters and x display racks in front of the store, arrange event consultants at the counter and set up event consultation hotlines to facilitate answering customer questions Consultation on a series of activities;

(2) Internet promotion: Cooperate with local websites to conduct promotional activities such as event advertisements and event news reports, and do a good job of "building momentum" in the form of news events;

(3) Each franchise partner should contact local newspaper reporters and do a good job in event reporting, so as to achieve the purpose of long-term brand promotion and long-term sales promotion;

7. Activity budget

1. "Rose that speaks love": xxxx yuan;

2. x display stand: xxx yuan;

3. Promotional page (dm): xxxx yuan ;

4. Advertising fee: xxx yuan;

5. Total: xxx yuan.