Why are there always so many people when real estate properties open?

1. Hunger Marketing

In fact, if you have seen through the developer’s marketing routine, then you probably know the answer. Generally speaking, the operating model of developers is to first borrow money and then build, and during this period, they need to rely on purchase funds to continue. It is a high-debt operating model. Once the sales of the property are not good, they will face debt or run away at any time, so the developer will Try your best to sell the property as soon as possible.

So, the question is, how can we make the house sell quickly? This requires marketing, and "hunger marketing" is one of them. Therefore, during normal periods, developers will often use the slogan "Only XX units left" to stimulate consumers, which is full of tricks and scheming.

2. Houses that are really difficult to sell are mortgaged or sold to companies at low prices

Not all properties built can be sold, so sales What should I do if I don’t go out? In fact, in cities with a sluggish real estate market, many properties have properties that are really unsellable, but developers need to withdraw funds. At this time, they will take measures to “remediate” these properties that are really difficult to sell. The property is mortgaged to banks, construction companies or sold to enterprises at cost price.

In doing so, the developer not only ensures that the house can be sold, but also ensures that the funds can be withdrawn in time for other financial management.

3. There are many real estate agencies

In fact, many of the "crowds of people" you see in the sales department are employees of real estate agencies. In the past, when the real estate market was good, developers basically sold their houses themselves and would not sell them to agents at all. Nowadays, it is difficult to sell houses, so many developers will find real estate agents to help sell their houses. Many times when a property is launched, there may be more real estate agents than buyers.

4. Cover up the property

"You can't afford to be early without profit" refers to businessmen, and developers Shang is not only a businessman, but also a very smart businessman. Developers only put up a very small number of houses for sale when they open the market, and most of them are not sold. After waiting for a few months or more than a year, when the policy changes come, the price will be different again, and the supply of housing on the market will be small. Under the influence of supply exceeding demand, rising housing prices should be inevitable.

5. Hire a "housing agent" to support the scene

In real life, some businesses will hire people to act as customers in order to make their stores popular. , in order to make the sales office look "hot", many developers will hire some people to act as "housing agents" to put on a show, creating the illusion of queuing up to grab a house, so as to attract the attention of more home buyers and make people I mistakenly thought that the house would be sold out if I didn’t buy it.