Post-Olympic logistics imagination of Olympic logistics

“Without successful logistics, there will be no successful Olympic Games.” This is the sentence that makes the logistics industry feel the most glory and pressure.

Since preparations for the Beijing Olympics began, wonderful imaginations and actions about the Olympic logistics feast have been launched at all levels. Now, the feast has begun, and each famous flower has its owner. Now that the dust has settled, let’s examine the Olympic logistics war and see what gains and losses each party has had. The resulting imagination of post-Olympic logistics has begun.

Logistics Feast

In the 2008 Beijing Olympics, various countries sent about 200,000 athletes, delegation members and media reporters, and more than 100 self-prepared competition equipment needed to be transported and stored. Ten thousand pieces of luggage; only the nearly 20,000 athletes and referees from various countries have 80,000 pieces of luggage that need to be transported and accommodated; and behind the huge delegations, media groups and competition teams, there are as many as one million people, Even larger tour groups and cheering groups.

Professor Ru Yihong and others from the School of Economics and Management of Northern Jiaotong University estimate that the logistics costs related to the 2008 Beijing Olympics will be about 43.3 billion yuan, of which the directly related logistics expenditure costs are expected to reach 41.72 billion yuan. In addition, the logistics expenditure indirectly related to the Olympic Games? The logistics demand of the catering retail industry, tourism and other industries indirectly related to the Olympic Games is about 490 million yuan. The scale of waste logistics directly related to the Olympic Games is also 1.08 billion yuan. business opportunities.

Ding Junfa, chief consultant of the China Federation of Logistics and Purchasing, believes that “the Olympic Games and the Olympic logistics economy should not be viewed in isolation, because the Olympic Games are short-lived, but their impact is long-term and will bring huge benefits to the host country and city. opportunities to help improve the overall level of the city.”

This is true. It is reported that the total direct investment in Beijing Olympic logistics exceeds 150 billion yuan, which will boost Beijing's GDP by 3 to 4 percentage points and the national GDP by 0.3 percentage points.

The changes in Beijing Airport Logistics Base have been earth-shaking. With its complete service system, the presence of many well-known enterprises and its rapid development momentum, it was determined to be the location for the Olympic Logistics Center through multiple demonstrations by relevant departments and domestic and foreign experts for half a year. It is predicted that during the "11th Five-Year Plan" period, as the most important logistics industry development platform in the Capital Airport Economic Zone, the Beijing Airport Logistics Base (including the Capital Airport Air Cargo Customs Clearance Base and Bonded Logistics Center) will complete the currently planned scope of 9. 07 square kilometers of overall development, introducing 1,000 modern third-party logistics and related enterprises, forming an aviation logistics industry cluster.

The hosting of the Olympic Games in Beijing has also attracted more domestic and foreign capital to invest in the transportation and logistics industry, especially investment from international capital. After Beijing's successful bid for the Olympic Games, foreign capital has entered Beijing's transportation and logistics industry. In addition, some well-known international companies have also entered the Beijing market to seek development, such as the world's retail giant Wal-Mart, Europe's three major home furnishing supermarkets B&Q, OBI, Donghua Meilan, etc. The entry of a large amount of foreign capital has not only brought challenges to the domestic transportation and logistics industry, but also caused fundamental changes in the business format, business philosophy and marketing model of domestic transportation and logistics enterprises.

China-foreign competition

On July 27, 2005, with UPS being selected as the logistics and express service sponsor of the Beijing 2008 Olympic Games, the Olympic dream of Chinese logistics companies came to an end. The Beijing Olympic Logistics Center was built and operated by foreign-funded logistics companies, which also exposed the urgency for China's local logistics companies to grow.

The Beijing Olympic Organizing Committee finally chose UPS to be responsible for unified management of the operation of the Beijing Olympic Logistics Center, shutting out domestic logistics companies for outstanding reasons: after a century of growth, UPS has developed into a company worth more than 400 A multi-national company with US$100 million, it is the world's largest parcel delivery company. It provides a variety of services and can achieve synchronized and coordinated operation of cargo flow, information flow and capital flow. Its business outlets are located in more than 200 countries and regions around the world.

In 1988, UPS entered China and has experienced nearly 20 years of rapid development in China. It has successful experience in hosting the Olympic Games logistics, the ability to organize comprehensive logistics, high-level business operation capabilities and a complete international logistics system. These are Domestic enterprises are still far behind, which is also the fundamental reason why UPS was finally selected.

Therefore, industry insiders say that Chinese logistics companies for this Olympic Games should learn more experience from Olympic logistics suppliers, improve their own logistics service levels, and accumulate qualifications to compete or cooperate with others.

The efforts of local companies are already underway. In 2001, Sinotrans became the only high-level sponsor of the Chinese Olympic Committee and the Chinese Sports Delegation in the transportation and logistics industry during the Athens Olympics, and fully assumed the responsibility for the Chinese Sports Delegation’s sponsorship at the Athens Olympics and other large-scale international sports events. Cargo transportation and logistics service tasks.

A survey report from Beijing Jiaotong University shows that 92.1% of companies are willing to participate in Olympic logistics.

Post-Olympic Direction

Professor Ru Yihong recently delivered a proposal to relevant departments in Beijing. She said: Beijing’s international logistics capabilities, comprehensive logistics capabilities and emergency logistics during the Olympics Ability, etc. have been specially and comprehensively tested and exercised, showing a leap-forward development trend. However, since many of Beijing’s investments in logistics base facility construction and logistics policy formulation in recent years have been centered around the Olympics, it is necessary for Beijing to re-examine and study again how to build a logistics system that meets the needs of Beijing’s future urban economic and social development after the Olympics. and logistics market and other issues. Among them, the development directions of harmonious urban logistics, comprehensive logistics hubs, logistics enterprise headquarters, internationalization of logistics services, and innovative logistics research and development should be included in the vision of the Beijing competent authorities in formulating Beijing's post-Olympic logistics development plan.

She also suggested that the formulation of Beijing’s logistics development plan after the Olympics requires planning for the construction of large-scale logistics bases, the cultivation of large-scale comprehensive logistics enterprises, the cultivation of international and composite logistics talents, standardized logistics market supervision and innovation Carry out key research in aspects such as logistics management and technology research and development.

Li Yanling, deputy director of the Logistics Department of the Beijing Olympic Organizing Committee, provided a development direction for post-Olympic logistics from a practical level. “Beijing’s post-Olympic economic development planning and the comprehensive utilization of Olympic stadium facilities are all important. The exhibition industry will become a vigorously developed industry, and the exhibition logistics industry will also achieve significant development."

Exhibition logistics refers to the industry that provides logistics services for conferences, exhibitions, sales, sports and other types of activities. . Since China joined the WTO, the exhibition industry has developed very rapidly, with the current annual growth rate of 20%. As an emerging field, this industry requires logistics companies to provide logistics and distribution solutions, and also involves work in environmental protection, reverse logistics, bonding and other aspects. Due to the non-repeatability of exhibition activities, exhibition logistics requires enterprises to have accurate implementation plans. It can be said that exhibition logistics is a high-end logistics form. Currently, the enterprises engaged in exhibition logistics are mainly foreign-funded companies such as UPS and DHL, and large domestic logistics companies such as COSCO. Dai Dingyi, vice president of the China Federation of Logistics and Purchasing, said: "Exhibition logistics has good development prospects, with profits reaching 30-40%, while the general logistics industry only has a profit margin of about 10%."