Which department is responsible for the publicity of the enterprise?

Enterprise marketing planning department (hereinafter referred to as the planning department) is a department whose main work is brand, promotion and advertising. The main job is to be responsible for brand promotion and planning, and to establish and develop the company's corporate culture, product culture, market culture and management culture.

Responsible for controlling the company's project planning, including market research and information, organizing, participating in and guiding the formulation of planning and activity plans, completing the overall planning creativity, design and submission of the company's marketing promotion projects, and guiding the project planning and design.

Responsible for the establishment and publicity of the company's external image, the communication between the company and the superior departments, the communication between the company and the industry media, and the communication between the company and relevant associations, and cooperate with the daily promotion and publicity work.

Extended data:

Through professional operation, the enterprise management and enterprise spirit culture will be conveyed to the public, so as to shape the enterprise personality, display the enterprise spirit, make the public have a sense of identity with the enterprise, and build the core competitiveness and long-term competitive advantage of the enterprise.

Because the desire of mass consumption is more and more complex and diverse, and the consumption psychology is changing rapidly, enterprises are facing unprecedented impact. The competition between the same industry is getting worse. If you are not careful, the enterprise may be eliminated. Objective conditions force enterprises to rely more and more on planning, and even have generally reached the understanding that "there is no enterprise without planning".

Baidu encyclopedia-planning department