The noodle shop plans activities

In order to ensure that work or things are carried out in an orderly manner, it is often necessary to formulate a plan in advance. A plan is a written plan that clarifies the time, location, purpose, expected effect, budget and method of action. How should the plan be formulated? The following is the noodle shop activity plan I compiled, I hope it can help everyone. Noodle shop activity plan 1

1) Market prospects:

Traditional Chinese medicine health preservation has its unique effects and irreplaceable special status. Although the TCM health care service model has just surfaced, people are no strangers to the TCM health care culture, and awareness of TCM health care is increasing at home and abroad. With the progress of society and the continuous improvement of living standards, people's desire for health is becoming more and more urgent, and the market prospects of serving health are immeasurable.

In my country, the prevalence of chronic diseases related to lifestyle is increasing year by year. At the same time, the prevalence of lung cancer, breast cancer, colorectal cancer, etc. has also increased several times compared with 10 years ago. A recent sample survey found that about 32% of young white-collar workers suffer from hyperlipidemia, arteriosclerosis, fatty liver, coronary heart disease, diabetes, etc. This is closely related to their poor living and eating habits.

The most serious health problem faced by modern humans is imbalance in diet, emotions, and daily life. Traditional Chinese medicine health care is to follow the general laws of nature and carry out non-medical life care. Through quality control and scientific lifestyle guidance, we can control and reduce the occurrence and development of chronic diseases. Facts have proven that if health and preventive measures are taken well, diseases can be reduced by half and life expectancy can be extended by more than 10 years.

(2) Positioning ideas of xxx health center:

With xxxx health center as the main station and as a window to promote the traditional Chinese medicine health culture, establish the leading brand and the first brand of Chinese traditional Chinese medicine health center ; At the same time, taking advantage of Beijing's unique geographical and cultural advantages and the cross-regional advantages of the Internet, we will take advantage of the trend to launch nationwide investment promotion and establish xxxx traditional Chinese medicine health centers and website branches in various cities;

Open traditional Chinese medicine health centers to first-tier cities or Provincial capital cities, and occupy second-tier cities, establish a nationwide network of xxxx traditional Chinese medicine health centers. Build a platform for the dissemination of traditional Chinese medicine health culture and weave a huge network.

Under the guidance of leaders, TCM health care and xxxx TCM health center will move from high-end to the public, which will ultimately benefit the masses. This is also in line with the Chinese government's proposal of "preventing disease" with traditional Chinese medicine and its vigorous promotion With the policies and guidelines for the development of traditional Chinese medicine in such a correct direction, xxxx Traditional Chinese Medicine Health Club will surely become stronger and bigger and become the banner and brand of China Traditional Chinese Medicine Health Club.

(3) Audience positioning:

Mid- to high-end consumer groups, aged over 30, consumer leaders with a certain career foundation and concerned about health and wellness, occupations include: boss, professional High-end consumer groups such as managers and government officials

(4) Website art positioning:

A design style with a strong cultural flavor of traditional Chinese medicine, comprehensive use of: print media, video media, flash Animations, etc., achieve the perfect unity of content and form, giving customers an elegant visual enjoyment while gaining rich connotative knowledge of traditional Chinese medicine health care.

(5) Column planning:

Introduction to the health club:

Introduction to the health club, brand culture, management culture, and business culture

Health membership management:

Member registration, membership card issuance, membership points, member management backend, etc.

Traditional Chinese medicine health management:

Traditional Chinese medicine health files, traditional Chinese medicine health examination , TCM health diagnosis

TCM conditioning and health care:

Acupuncture, scraping, cupping treatment, health care massage and other services

TCM women’s health care:

< p> Beauty and body care, beauty and skin care, beauty and health care and other services

Traditional Chinese medicine dietary therapy:

Dietary therapy dishes, four-season medicated diet, herbal tea, etc.

Traditional Chinese medicine health care Products:

Anti-aging and longevity health products, beauty and beauty products, sub-health health products;

Various common chronic disease health products, traditional Chinese medicine health information: health and nourishment, longevity, beauty and beauty, whitening and health care , health care knowledge columns such as men’s health, women’s health, elderly’s health, etc.;

Chinese medicine expert team:

Health experts, Chinese medicine masters, Chinese studies masters, and psychological experts noodle shop to engage in activity plan 2

1. Tickets for terminal activities

(1) Ticket purchase by new customers

1. The face value of the coupon is 68 yuan; you can get:

Value A charming gift package worth 518 yuan;

Nine Saint Source products worth 56 yuan;

One Nine Saint Source facial care worth 128 yuan;

Nine Saint Source local body moxibustion treatment worth 188 yuan once;

Nine Saint Source nursing course voucher worth 100 yuan, which can be recharged to purchase a care course card;

Worth 50 Yuan’s Nine Saint Source customer-packed product vouchers can be recharged to purchase single bottles of products;

Participate in the lucky draw at the conference site.

(2) Free tickets for old customers

1. Purchase a 12-time Nine Saint Source Rejuvenating Energy Eye Care Treatment Card before the meeting. The original price is 1,800 yuan (recommended price). Now there is a special discount. The price is 1,200 yuan, and you will get gifts worth 3,052 yuan:

Have 12 times of Nine Saint Source Revitalizing Energy Eye Treatments worth 1,800 yuan;

Get the Nine Saint Source worth 600 yuan. A set of rejuvenating energy eye home kit;

Obtain a charm gift package worth 518 yuan;

Obtain the "Energy Health, Be a Healthy Person" terminal membership worth 68 yuan 1 ticket;

Obtain 1 friendly ticket worth 68 yuan for "Energy to maintain health, be a healthy person";

Participate in the lucky draw at the conference site.

2. If you purchase any course of Nine Saint Source Meridian Balancing Tong worth 1,800 yuan before the meeting, you can get a gift worth 4,252 yuan:

Own the Nine Saint Source Meridian Balance worth 1,800 yuan. 10 times of treatment;

Receive 10 times of Nine Saint Source Meridian Balancing Spine Care worth NT$1,800;

Receive a charm gift package worth NT$518;

< p> Receive 1 ticket for the "Energy for Health, Be a Healthy Person" terminal event worth 68 yuan;

Obtain 1 friendship ticket for "Energy for Health, Be a Healthy Person" worth 68 yuan;

Participate in the lucky draw at the conference site.

(3) Remarks

100 yuan nursing voucher: During the validity period, take the "voucher" to the health center to purchase a nursing course card. Every 500 yuan spent can be used as cash for 100 yuan. Yuan use.

50 yuan product voucher: During the validity period, use the "voucher" to purchase products at the health center, and you can get 50 yuan worth of optional products for every 200 yuan spent.

New customers who purchase tickets can enjoy discounts in addition to the health gift package by purchasing any treatment. Suggested gifts for the venue raffle:

1 first prize: Revitalizing Energy Eyes The set price is 1,200 yuan.

2 second prizes: 600 yuan for a rejuvenating energy eye makeup set.

3 third prize winners: 360 yuan for a box of radiant, firming and hydrating facial mask.

3 fourth prize winners: 30ml of Skin Nourishing Essence Milk, RMB 180 each. Commemorative Prize: 191 winners: Glowing, Skin Firming and Hydrating Facial Mask, RMB 36 for one piece.

2. Product sales suggestions at the conference

Sales plan 1:

The venue has a limited time sale of the radiant, firming, and moisturizing facial mask, with the original price of 36 yuan/piece. The rush price is 18 yuan/piece;

Sales plan two:

On-site limited-time rush purchase of the Nine Saint Source Whitening Care Course 10-time treatment card, the original price is 1,280 yuan, the rush price is 640 yuan.

In order to achieve sales within a limited time, we set up the main products at this meeting, which not only facilitates the beauty instructors to explain in a focused manner, but also helps consumers form a deep impression and create a sensational effect through limited-time sales. , to enhance the atmosphere of the venue.

3. Suggestions on preferential policies for three days after the meeting

Purchase a set of Meridian Balancing Tong at a special price of 1,800 yuan and receive a gift of Nine Saint Source Meridian Balancing Tong Spine Care 10 worth of 1,800 yuan. times; a complimentary Nine Saint Source Revitalizing Energy Eye Home Set worth RMB 600; and any purchase of custom-made products worth RMB 100 or more will receive a Ninth Saint Source Rose Aromatherapy Shower Gel worth RMB 52 as a gift.

4. Sales Analysis

Total direct sales of the conference = 128,160 yuan before the conference + 134,400 yuan after the conference = 262,560 yuan

1. Sales before the conference: 128,160 yuan Assume that among the 200 people attending the meeting, 60% are new customers purchasing tickets, then "seat fee income: 120 people × 68 yuan = 8160 yuan;

20% are purchasing revitalizing eye care treatments, then The treatment income is: 40 people × 1,200 yuan = 48,000 yuan; 20% is the purchase of Meridian Balance Treatment Card, then the treatment income is: 40 people × 1,800 = 72,000 yuan.

Assume 50% is 100 customers. If product vouchers are used, and the product vouchers are calculated based on the lowest purchase price, the product voucher sales revenue will be: 100 people There were 160 customers attending the treatment course care card, 50% of whom used care vouchers to purchase the Luo Balance Tong course of treatment through expert recommendation and experience, then the treatment income: 80 people × (1,380 yuan - 200 yuan care voucher) = 94,400 yuan.

Based on the product’s lowest price of 100 yuan, the sales turnover of 200 bottles of rose aromatherapy shower gel is: 200×100=20,000 yuan.

5. Preparation process of health center. and related work forms

1. Conference venue: It is recommended to choose the multi-functional conference hall of a local four-star hotel

2. Conference promotion:

It can be based on the situation , for preliminary publicity and promotion, the recommended methods are as follows: publicity through newspapers, radio stations, TV advertisements, and in-store advertisements; or publicity in the form of posters, leaflets, hanging banners, etc., to create a warm preview atmosphere; especially at the door Banner, wide publicity and strong appeal; beauticians should fully promote this event and distribute invitation letters to target customer groups;

Communicate with the local Women’s Federation and invite relevant persons in charge to deliver speeches to help Its power increases the popularity of the health center;

3. Activity support and material details provided

New franchisees or old stores order a package of 65,000 yuan (total delivery amount 43,100 yuan) New franchisees or old stores Order a package worth 20,800 yuan (total delivery cost 11,900 yuan)

4. Sales preparation:

Count the inventory as soon as possible, sort out the details of the main products, prepare the inventory in advance, and determine the on-site preferential policies; and Before the implementation of the activity plan, organize a special training for staff to explain the details of the activity implementation and related promotion. The manufacturer and logistics center will send professional instructors to assist in carrying out the activity.

5. After the meeting. Service extension:

Due to the large number of people attending this meeting, two tasks must be done to avoid a drop in service quality due to new customers.

The first one is "Determine the monthly nursing service items as limited-time consumption, communicate with customers about the specific service hours, and divert the customers' time to the hospital";

The second one is "must set up dedicated personnel" Conduct phone calls and visits with customers to understand their opinions and suggestions on this meeting, and provide timely feedback to the health center for adjustments." < /p>

2. The gifts and products that the health center should provide at this terminal meeting are now announced as follows:

Brand roll-ups, terminal event background spray painting, promotional posters, invitations , admission tickets, vouchers and promotional banner production; raffle prizes at the conference site.