Basic format of promotional slogans

The format of the slogan: neat sentence structure, clear rhetoric, flexible use of similes, metaphors, comparisons, parallels, parallelism, repetition and other rhetorical techniques.

Basic requirements for promotional slogans

1. The number of words should be moderate.

Due to restrictions on specific occasions, means of expression, and the level of information recipients, slogans cannot use longer sentences.

2. The content should be positive.

The purpose of posting slogans is to create an atmosphere, create momentum, publicize and inspire the masses, and mobilize everyone's participation.

3. The language should be popular.

Since slogans are very practical, it is necessary to take into account the cultural level, ideological status, life experience and even identity and status of different readers. The proposed slogan should take into account the general level of readers as much as possible. , without considering the higher-level readership.

4. The sentence structure should be neat.

The recipients of slogans are generally clear. Therefore, in terms of sentence structure, simple single sentences without subjects are generally used, mostly with verb-object structures, and complex subject-predicate sentences are rarely used.

5. The rhetoric should be clear.

Generally speaking, the audience of a slogan is very clear in advance. Therefore, the slogan should consider the popularity of the audience, that is, it should be accepted by the majority of the audience as much as possible.