Understand the logistics mode of cross-border e-commerce platform, and understand what the logistics mode of cross-border e-commerce platform is.

There are various logistics modes of cross-border e-commerce platforms in the industry. Let's analyze the advantages and disadvantages of these logistics models of cross-border e-commerce platforms.

I. International Express Delivery

That is to say, the logistics transportation mode is mainly based on the express service of the three international express giants. The three giants are DHL, FedEx and UPS, which used to be the four giants, but TNT has been acquired by FedEx and soon entered the integration stage, so there are only three couriers.

DHLExpress DHL Express is an international express service under DHL Group. It is a joint venture with Sinotrans in Chinese mainland, serving Sinotrans DHL International Air Express Co., Ltd. This should be distinguished from DHL business services. DHLeCommerce is a postal parcel service under DHL Group, which is different from express delivery.

FedEx FedEx is an international express delivery group headquartered in the United States. The story of its founder is legendary. Mainland China is its direct branch. After acquiring TNT, it will definitely increase its network thickness in Europe and compete with DHL and UPS again.

UPS United Parcel Service Company is also an international logistics group headquartered in the United States. The comprehensive strength of express service in Europe and America is very strong, and Chinese mainland is also its direct selling company.

The advantages and disadvantages of the three giants are not much different. If we simply distinguish by route, in the United States, UPSFEDEX is slightly stronger and DHL is slightly lower. After all, UPS and FedEx are local companies in the United States, and the network thickness in the United States is fundamental, but the service details of the three companies are similar; European routes DHL and UPS are slightly stronger and FedEx is slightly lower, but FedEx has acquired TNT, and then it will integrate TNT's superior resources in Europe and compete with DHL and UPS. In Asia-Pacific, Middle East, Africa and South America, there is no doubt that DHL is stronger in timeliness, network coverage and service details, and UPS and FedEx can only compete with it. The service mode of international express delivery is door-to-door parcel delivery service, which is suitable for B2C mode. For example, EBAYWISH Express can directly deliver products to buyers, and it is also suitable for Amazon FBA head office. Of course, if you don't use its FBA service when operating on Amazon platform, you can also arrange delivery by express delivery mode. There are also self-built and direct-operated e-commerce websites that also apply this model.

The characteristics of international express delivery are:

1. Fast transportation speed;

2. The update of tracking information is timely, accurate and complete, and it is recognized by all platforms;

3. The freight price is relatively high, and the cost performance is good.

Based on the characteristics of international express mode, such as higher price, larger profit margin, smaller size, and improving buyers' shopping experience in advance, international express mode is a good choice. In the Amazon FBA model, if the time limit for putting goods on the shelves is too tight, or the number of orders in the initial stage of operation is small, international express delivery is an inevitable choice. At the same time, due to the historical reasons of the three major express delivery companies, there have always been a large number of so-called "agent" companies in the China market to provide express delivery services. Its service level is uneven, but sometimes the price will be lower than the discount of official express delivery. In a word, international express delivery mode is one of the logistics modes that cross-border export e-commerce cannot avoid. Simply put: not all, but sometimes have to use.

Two. postal parcel

Post station, this is a special phenomenon. A long history, extensive network, state-owned characteristics, low prices and so on are the characteristics of countless postal models. Based on the platform of Universal Postal Union, it can effectively achieve the goal of direct global distribution of e-commerce products, which is unmatched by other business models at present. Judging from the cross-border export of e-commerce in China, the postal mode has produced two modes: China Post and Foreign Post. China Post, whose full name is China Post Group Corporation, is a wholly state-owned company managed by the central government, and now People's Republic of China (PRC) and the Ministry of Finance perform their duties on behalf of the State Council. It is responsible for the postal service in China, implements the management system of "separating government from enterprise", and accepts the business supervision of the State Post Bureau.

For the international parcel business, China Post has launched e-mail and other services that match the cross-border e-commerce on the basis of the original surface mail and registered parcels, which can be said that the firepower is fully open and it has won the first place. According to network information, at present, 70% of cross-border e-commerce parcels in China are transported by post, and China Post accounts for 50% of them. As for foreign mail, it is a postal transportation mode that freight forwarding companies integrate air transportation, foreign postal services and other resources to match cross-border export e-commerce, and it also has certain influence. At the same time, due to the special existence of "Hong Kong", the development of many foreign mail modes has also occupied a favorable position. The influential foreign postal services in the market include Hongkong Post, Singapore Post, Deutsche Post, Holland Post and Belgium Post. However, most foreign mail modes do not directly contact their postal companies, but operate through intermediate freight forwarders. The overall characteristics of postal mode are wide network, low price, long time limit, large handling capacity, poor tracking and inquiry ability, many choices between China Post and foreign post, and poor service level. This function is suitable for general B2C mode and plays a core role in the logistics mode of platforms such as EBAYWISH AliExpress. But generally speaking, except for a few trial products, Amazon platform is rarely used, and the self-built direct website model has its scope of use according to different product characteristics. Considering the product characteristics, price and service experience, if the product is small, the price and profit space are small, the service requirements are not high, and the timeliness requirements are not high, the postal mode is a good match.