Which heart-breaking copywriting piece by Kaijue Beer is most like Jiang Xiaobai?

This is not Jiang Xiaobai’s beer copywriting, but it is really heartbreaking! Kaijue Beer, a brand from Hunan, held a prize-winning repost event on Weibo on March 9, and also released a set of posters. The copywriting is as heart-breaking as Jiang Xiaobai.

In addition, the Weibo name of this brand is "Kaijue Night Owl Beer", and staying up late is almost the norm for young people. The name of the Weibo is to gain recognition from young people, which shows that it also targets young people. , the next step is to display the poster copy:

Never afraid of death

Just not willing to leave hastily

Nineteen months of starting a business

In the beginning, I stayed up all night with high morale

Now I burn my life just for a glimmer of light

We are not afraid of death, we are only afraid of confusion

After drinking this cup, No matter what the outcome will be in the future

At least I have fought heartily once

Those who are full of enthusiasm

are often covered in bruises

In the past, only We care about food and clothing, but now we care more about house prices

The circle is getting smaller and smaller, and the ideals are getting older and older

In these days of duckweed, I don’t know what to do

Have a drink and fall asleep early tonight

Perhaps you often feel lonely and scary

But in fact, the person who makes you feel lonely is even scarier

Get married Divorce in the fifth year

Not because of the shouting curses

Not because of the mountains of old debts

I just want the relationship to have a decent outcome

After drinking this cup, remember that you have stayed together until death

A city of one person

Sometimes it feels insignificant

Sometimes it feels valuable Qianjin

The journey was once a sea of ??stars

Now I am free from work and cooking

Drinking this drink is an apology to the sea of ??stars

The normal state of dreams

is to give all the courage to stubbornness

People who have dreams are like lone wolves

p>

Leaving home is for a better place

Still strong despite being dripping with blood

For no other reason than to show off as a person

Drink After finishing this cup, don’t forget that you have also worked hard

Able to accept the impermanence of fate

But unwilling to accept the option of compromise

The careless return home is someone else’s arrangement

This is also what happens after a failed bet

After drinking this cup, don’t forget that you also fought hard

Escape from the bustling city

Can't help but look back

Watch it gradually disappear

People come and go in the office building every day

There are also people gathering and leaving every day in the city

If one day you also escape this city

Remember, you should be drunk before leaving

This city is all-encompassing

but it cannot accommodate you

Small soul

That day at the supper stall

Your eyes turned red while you were drinking

You said you didn’t know when we would see each other again

p>

We have all loved this city

But we have not been able to win its favor

After drinking this cup, we have a long way to go, so don’t say goodbye

Drifting like duckweed has no roots

Don’t ask the wanderer from the end of the world

When you are walking on thin ice in a big city

The carving knife of time has quietly changed everything in the old days

When I turn around, my hometown is already a foreign land

After drinking this cup, don’t forget the tenderness of the memories in your hometown

The typical feature of this group of copywriting is that it is "heart-breaking". Its theme is about "loneliness, hard work, dreams and struggle", which is in line with the current confused psychological state of young people. This is also used to gain popularity with the majority of young people and play the emotional card of alcohol. The marketing ideas behind the copywriting are similar to Jiang Xiaobai.

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)