Classic advertising words of Shandong Satellite TV

The classic advertising words of Shandong Satellite TV are: red land and black land, which are more suitable for farming than Stanley and excavators; Jinan, Shandong, looking for Lan Xiang, wishing people a long life and accompanying Delis.

Shandong Satellite TV has many advertisements of Jin Dian, for example, learning hairdressing to Nancy School, red land and black land, and only using catchy lines, such as Stanley for agriculture.

Shandong Satellite TV is a satellite TV channel under Shandong Radio and Television Station, which started broadcasting in June 1 994+1October1. 1 994 65438+1October1day, Shandong Satellite TV began to broadcast nationwide. On May 23rd of the same year, Shandong Satellite TV broadcasted 24 hours, 20 1 1 year, and Shandong Satellite TV won the annual growth satellite TV in the annual variety festival, 20 15, Shandong.

Social assessment

While insisting on the diversification of programs, Shandong Satellite TV turned its attention to the traditional culture of China, combined with the geographical advantages of the hometown of Confucius and Mencius and the trend of China people paying more and more attention to traditional festivals, and created a folk party, which made the brand image of Shandong Satellite TV more and more popular.

In just a few months after Shandong Satellite TV cut off its evening shopping program, its social influence has changed and it has also made achievements in indicators reflecting its market position. In terms of channel positioning, the fair positioning of Shandong Satellite TV can be recognized.

Shandong Satellite TV has fewer characteristic columns that truly embody the channel concept, fewer columns that form national influence, and the news programs have a mediocre response and few creativity. In the broadcast time of the column, its characteristic column is not arranged in the prime time at night. Guided by ratings and advertising revenue, Shandong Satellite TV still puts TV series in a prominent position, although it flaunts its love and righteousness.

Reference to the above content: Baidu Encyclopedia-Shandong Satellite TV