What new consumption trends do young people have during the New Year?

With the changes of the times and the updating of consumption concepts, the consumption trends of young people during the New Year are also changing. The following are some new New Year consumption trends:

1. Emphasis on personalization: Young people pay more attention to personalized needs when choosing New Year gifts. They are more likely to choose gifts that express their personality and preferences rather than traditional New Year goods. For example, some young people choose customized gifts, such as pillows with their own photos printed on them, customized blessing cards, etc.

2. Healthy lifestyle: Young people are paying more and more attention to health, which is also reflected in their New Year consumption. Some young people will choose to buy health foods, health products, sports equipment and other health products to welcome the new year. In addition, some young people also choose to exercise in gyms, yoga studios and other places to stay healthy.

3. Smart home: With the popularity of smart homes, some young people will also choose to purchase smart home devices to improve their quality of life. For example, smart speakers, smart light bulbs, smart door locks and other products can bring a more convenient life experience.

4. Travel consumption: Some young people choose to travel during the Chinese New Year, which has become a trend. They may choose to travel domestically or abroad to experience different cultures and scenery. In line with this, young people will also buy travel insurance, souvenirs and other travel-related products.

5. Online consumption: With the popularity of the Internet, more and more young people choose to buy New Year’s goods online. They may choose to place orders on e-commerce platforms, or purchase handicrafts, specialty foods and other specialty products on social media such as WeChat and Moments.

In short, young people pay more attention to personalization, healthy lifestyle, smart home, travel consumption and online consumption in the New Year’s consumption trends. These new consumer trends not only bring new market opportunities, but also bring more color and convenience to young people's lives.