Be the editor of the company's website and the company's internal magazine

Essentials for company website editors and company internal magazine editors:

Essential 1: Determine the website theme

Interest is the driving force for making a website. Without creative enthusiasm, it is very difficult to It is difficult to design and produce excellent works. To build a company website, the first thing that must be solved is the content of the website, that is, determining the theme of the website.

If you are interested in certain aspects, or have a lot of information, you can also make something that interests you. First, you can have your own opinions and make your own characteristics; second, you can have your own opinions and characteristics; Or, you won’t feel bored or overwhelmed when making a website.

For the selection of content topics, it should be small and precise. The topic positioning should be small and the content should be precise. Don't try to make an all-inclusive website. This will often lose the characteristics of the website, bring high-intensity labor, and make it difficult to update the website in a timely manner.

Top 2: Choose a good domain name:

The domain name is the name of the website on the Internet. For a pure information service website that is not product promotion, all the value of its construction is condensed on its website domain name, and all preliminary work will be in vain.

Top 3: Master network building tools:

The development of network technology has driven the development of the software industry, so the tools and software used to create Web pages are becoming more and more abundant. From the most basic HTML editor to the very popular Flash interactive web page creation tool, there are various web page creation tools. Here are several representative web page builders:

(1) HTML editor. Although HTML code is complex and takes a lot of time to edit and debug, HTML is still favored by advanced web page producers because of its stability, broad support, and ability to create complex page effects. Currently, there are numerous editors to choose from. These editors widely support complex page creation and advanced HTML specifications. The more commonly used ones are professional HTML editors such as Hotdog.

(2) WYSIWYG web page editor, represented by Microsoft Frontpage, which has an operation interface like Word. Operators who are familiar with Word functions can easily compile it with a little training. Web page. Moreover, Frontpage can also parse the HTML source code of web pages and provide preview support. However, some special display functions of Frontpage cannot be implemented in other non-IE browsers. Therefore, Frontpage is a tool software that is very suitable for beginners and intermediate web page developers.

(3) The very popular Flash interactive web page production tool produced by Macromedia. This is a very powerful interactive vector multimedia web page production tool. It can easily output various animated web pages. It does not require particularly complicated operations and is smaller and more powerful than JAVA!

But its animation effects, interactive effects, and multimedia effects are excellent. Moreover, you can also encapsulate MP3 music, fill in forms, etc. in Flash animations; and because the web page files compiled by Flash are much smaller than ordinary web page files, the browsing speed is greatly accelerated. This is a tool that is very suitable for dynamic web production.

In addition, you must be proficient in using graphics processing tools, animation production tools and vector drawing tools, and be able to partially understand the basic usage of various graphics and image animation tools, be proficient in using FTP tools, and have corresponding software, hardware and Network knowledge is also a must.

Of course, the Internet is still a free database. Compiling web pages requires a variety of buttons, backgrounds, and various graphics and pictures. If you have to do all this by yourself, it will be a waste of time and money, and it will also require powerful graphics and picture production technology. Therefore, in order to save these troubles, website makers can download a variety of exquisite and practical pictures, buttons, backgrounds and other web page materials from the Internet.

Tip 4: Determine the website interface:

The interface is the first impression of the website on the viewer, which often determines the visibility of the website. When determining the interface of the website, pay attention to the following Three points:

① Arrangement of columns and sections

Building a website is like writing a paper. First, you must outline the topic so that the theme is clear and the level is clear. The most common mistake for beginners in website construction is to start making it immediately after deciding on the theme, without proper planning. As a result, the website structure is unclear, the directory is complex and confusing, and the section layout is confusing. As a result, not only are the viewers confused, but it is also very difficult for the creators themselves to expand and maintain the website. Therefore, before we start making a web page, we must consider the arrangement of columns and sections.

After the theme of the website is determined, it is necessary to make a reasonable arrangement of the collected information. For example, put some of the most attractive content in the most prominent position or dominate the layout. The essence of the column is an outline index of a website, and the index should clearly display the main body of the website. When formulating columns, you must carefully consider and arrange them reasonably.

In addition, the arrangement and setting of sections must also be reasonably arranged and divided. The concept of sections is larger than columns, and each section has its own column. If it is necessary to set up sections, you should pay attention to:

●Each section must be relatively independent;

●Each section must be interrelated

●Each section The content should focus on the site theme;

②Directory structure and link structure

The directory of the website refers to the directory created when the website is established. For example: When using Frontpage to build a website, the root directory and Images subdirectory are created by default. The structure of the directory is an issue that is easily overlooked. Most webmasters create subdirectories at will without planning. The quality of the directory structure does not have much impact on the viewer, but it has an important impact on the maintenance of the site itself and the expansion and transplantation of content in the future. Therefore, careful arrangements must be made when establishing the directory structure, such as:

●Do not store all files in the root directory. Some website developers place all files in the root directory for convenience. This can easily lead to: chaotic file management, confusion about which files need to be edited and updated, which useless files can be deleted, and which are related files, which affects work efficiency; the upload speed slows down, and the server generally creates a root directory For a file index, if all files are placed in the root directory, then even if only one file is uploaded and updated, the server will need to retrieve all the files again and create a new index file. Obviously, the larger the file size, the longer the waiting time will be. will also be longer.

●Create subdirectories based on column content. To create a subdirectory, first create it according to the main column. Friendly links have a lot of content and need to be updated frequently, and you can create independent subdirectories. Some columns that are highly relevant and do not need to be updated frequently, such as website introduction, webmaster status, etc., can be merged and placed in a unified directory. All programs are generally stored in specific directories, for example: CGI programs are placed in the cgi-bin directory, and all downloadable content is best placed in one directory to facilitate maintenance and management.

●Create an independent Images directory in each home directory. Generally speaking, there is a default Images directory in the root directory of a site. It is very inconvenient to store all pictures in this directory. For example, when a column is deleted, the management of pictures is quite troublesome. Therefore, establishing an independent Images directory for each main column is convenient for management. The reason is simple: it facilitates maintenance and management.

Other things to note are: the directory level should not be too deep, no more than 3 levels; do not use a Chinese directory, which may cause difficulties in the correct display of the URL; do not use a directory that is too long. Directory names that are too long are difficult to remember; try to use directories with clear meanings to facilitate memory and management.

The link structure of a website refers to the topological structure of links between pages. It is based on a directory structure but can span directories.

To put it figuratively: each page is a fixed point, and a link is the connection between two fixed points. A point can be connected to one point or to multiple points. More importantly, these points are not distributed on a plane, but exist in a three-dimensional space. Generally, there are two basic ways to establish the link structure of a website:

●Tree link structure (one-to-one), which is similar to the directory structure of DOS. The homepage link points to the first-level page, and the first-level page link Points to the secondary page. When browsing with such a link structure, one enters one level and exits one level. The organization is relatively clear. Visitors clearly know where they are and will not "know where they are." However, the browsing efficiency is low. To move to a subpage in another column, you must return to the home page.

●Star link structure (one-to-many), similar to network server links, each page has links to each other. This makes browsing more convenient and you can reach your favorite page at any time. However, because there are too many links, it is easy for viewers to get lost and confused about where they are and how much content they have read.

Therefore, in actual website design, these two structures are always mixed. The website hopes that visitors can easily and quickly reach the pages they need and clearly know their location. Therefore, the best way is to use a star link structure between the homepage and the first-level pages, and a tree link structure between the first-level and second-level pages. The design of link structure is a very important part in actual web page production. What kind of link structure is used directly affects the layout of the page.

③ Carry out image design:

The design of the website can start from the following points:

●Design the website logo (LOGO). LOGO refers to the logo of a website. The logo can be Chinese or English letters, symbols, patterns, etc. The design idea for the logo should come from the name and content of the website. For example: if there are representative characters, animals, and plants in the website, you can use them as the blueprint for the design, and make them cartoony or artistic; professional websites can use representative items of the profession as logos. The most common and simplest way is to use the English name of your website as a logo. You can easily make your own logo by using different fonts, letter deformations, and letter combinations.

●Design website colors. The first impression of a website comes from the visual impact. Different color combinations produce different effects and may affect the emotions of visitors. "Standard colors" refer to colors that can reflect the website's image and extended connotation, and should be used for the website's logo, title, main menu and main color blocks. Gives a sense of overall unity. As for other colors, you can also use them, but they should only be used as embellishments and foils, and must not overwhelm the focus. Generally speaking, there should be no more than 3 standard colors for a website. Too many colors will be dazzling. The colors suitable for the standard colors of web pages are: blue, yellow/orange, black/grey/white three series of colors.

●Design website fonts. Like standard colors, standard fonts refer to unique fonts used for logos, titles, and main menus. The default font for general web pages is Song Dynasty. In order to reflect the "difference" and unique style of the site, you can choose some special fonts according to your needs. Creators can choose more appropriate fonts based on the connotation expressed on their website. It should be noted that non-default fonts can only be used in the form of pictures, because it is very likely that the browser does not have special fonts installed in the computer, so the hard work of design and production may be in vain.

●Design website slogan. It can also be said to be the spirit, theme and center of the website, or the goal of the website, which can be highly summarized in one sentence or one word. Use powerful words or words to summarize the website and conduct external publicity, which can achieve better results.

Top 5: Determine the website style:

"Style" is abstract and refers to the comprehensive feeling that the overall image of the site gives to the viewer.

This "overall image" includes the site's CI (logo, color, font, slogan), layout, browsing method, interactivity, text, tone, content value and many other factors. The website can be approachable, lively or lively. Be professional and serious.

Style is human. Through the color, technology, text, layout, and interaction methods of the website, the personality of a website can be summarized: whether it is rough and bold, or fresh and beautiful; whether it is gentle and elegant, or Persistent and passionate; lively and changeable, or rigid.

In short, the difference between a stylish website and an ordinary website is: on an ordinary website, what you see is just information piled together, and you can only use rational feelings to describe it, such as the amount of information, Browsing speed, etc.; on a stylish website, you can get a more perceptual understanding besides the content, such as the taste of the site, the attitude towards the visitors, etc.

After clarifying what kind of impression you want to give people, you need to find out the most distinctive things in the website, which are the things that best reflect the style of the website. And use it as a feature of the website to focus on strengthening and promoting it. In short, the formation of style is not a one-time positioning. You can continuously strengthen, adjust and improve it in practice.

Top 6: Creative content selection:

Good content selection requires good creativity. As a web design producer, the most distressing thing is that there is no good content creativity. The most creative ideas on the Internet come from the combination of virtuality and reality. The purpose of creativity is to better publicize and promote the website. If the idea is good but meaningless to the development of the website, then the website designer and producer should also give up this idea.