How to define the name of a party building brand

It should not only reflect the characteristics of the party building work of the unit, but also reflect the nature of the work, functional characteristics and service purposes of the unit.

According to the second article of the "Guiding Measures for the Creation of Brands for Party Building Work of Municipal Government Agencies": the brand of party building work of municipal agencies is created in accordance with the "Six Haves" standards: there is a brand name. The brand name should not only reflect the characteristics of the party building work of the unit, but also reflect the nature of the unit's work, functional characteristics and service purposes. The name should be summarized accurately, vividly appropriate, easy to hear and remember, and should be within 10 words.

Has a brand identity. Use certain patterns, colors, and words to convey certain information and form a brand identity. The logo is concise, clear, accurate in expression, full of beauty, consistent with the characteristics of the unit and industry, and easy to recognize and remember. There is a workflow. Brand creation requires long-term planning, annual plans, specific measures, effective carriers, flow charts (schematic diagrams), etc., and a complete working system must be established in terms of planning, cultivation, creation, publicity, management, supervision, and assessment.

Extended information:

Relevant requirements for the creation of party building work brands:

1. For the reported brands, expert selection, on-site inspections, on-site demonstrations, Brand selection will be carried out in various forms such as centralized competitions. For the selected brands, after deliberation by the leaders of the working committee, the brands for the party building work of municipal agencies will be determined and named.

2. For the selected agency party building work brands, learn from each other’s brand building experience through on-site observation, discussion and exchange, display and release, etc., learn from each other’s strengths and weaknesses, and improve the level of creation.

3. Vigorously promote advanced models and excellent brands, timely summarize and refine new experiences and practices in brand creation, amplify brand effects, expand social influence, and create a good atmosphere of interaction, mutual promotion, and competition for advancement.