Standing on the trend and competing for romance prose

With perseverance and wisdom, a young man working outside the country started as a cleaner in a private clothing company and gradually moved up to the management level. When he predicted the unlimited business opportunities in the clothing industry, he decided to give up his generous salary. With good salary and benefits, he resigned and returned to his hometown to set up his own factory. In less than a year, the garment factory he founded has become famous far and wide.

This person is Liu Jogeng, the current general manager of Hengtai Garment Factory in Ye County.

On the morning of January 10, 2013, the author braved the severe cold and went to Hengtai Garment Factory in Ye County to interview Manager Liu Jugeng.

Yexian Hengtai Garment Factory is located 100 meters northwest of Kuaziying Village, Shuizhai Township, Yexian County, Pingdingshan City, Henan Province. 200 meters south of the factory is the provincial highway "Shinan" line, and 300 meters east is The seat of the township government covers an area of ??more than 20 acres. The geographical location is superior and suitable for building factories.

After greeting each other, Mr. Liu enthusiastically invited the author to the production workshop to have a look. In the spacious factory building, the workers were working nervously and orderly at their posts. Everyone performs their duties and responsibilities. Safety warnings, slogans, instruments and equipment are all available in the workshop. Seeing this, I was in awe of Mr. Liu, and my curiosity drove me to want to get into Mr. Liu's heart as soon as possible in order to understand him more deeply.

In the simple but very neat office, Mr. Liu talked to me about his arduous entrepreneurial experience.

On June 18, 1975, Liu Jogeng was born in Liu Village, Xiaohe, Wenfeng Township, Wuyang County, Luohe City, Henan Province. He has four brothers and sisters in his family. His father works as a coolie in the Pingdingshan Coal Mine, and his mother works as a farmer at home. Almost all expenses, large and small, are supported by his father's salary from Weibo. In order to reduce the pressure of family life, the sensible Liu Gogen made a choice that disappointed his family when he graduated from high school in July 1992: he gave up the college entrance examination and went out to work to earn money and share the worries of his family.

In the autumn of 1992, Liu Jogeng packed up his bags, left his hometown and relatives in tears, and came to Dongguan, Guangdong to work alone.

As a student who had just entered the society, finding a job was not easy. He inquired around and looked for job recruitment information on the street. The 300 yuan he brought with him was borrowed from several restaurants by his mother. Before he found a job, he was reluctant to spend money. He had to make ends meet by eating steamed buns and drinking tea every day, and slept looking for culverts at night. This lasted for more than 20 days. One morning, a job recruitment information that had just been posted caught Liu Jugeng's attention. It turned out that a private company called "Yifeng Garment Factory" was recruiting several cleaners, and the salary was about 200 yuan. Without even thinking about it, Liu Jugeng applied for the job and embarked on the journey of his life.

He just entered the factory and was not familiar with the place. He really suffered a lot. He almost had to do all the dirty and tiring work. For the sake of his livelihood and future, the scheming Liu Jugeng completely ignored these. , work diligently as always, and do their job in an orderly and sound manner. All of this can be seen by the leaders and even more visible by the employees. A year later, a deputy manager in charge of business came to talk to him and asked him if he would like to learn cutting technology and work in the workshop. Liu Jogeng agreed without saying a word. He attended a training class at Night University at his own expense and systematically learned clothing production technology and management knowledge. He wanted to use technology to change his life.

After completing his studies, Liu Jugeng was assigned to the workshop to engage in bed cutting work. Entering a new position, Liu Jugeng became more diligent and hardworking. While working, he explored and gradually became proficient in the entire process flow and management. model, his work has been unanimously recognized by factory leaders and employees, and he is deeply liked by everyone. He was down-to-earth and worked selflessly. In this way, he worked step by step from cleaner to workshop manager for eight years.

In the summer of 2000, affected by the world financial crisis, various companies were in sluggish development and even went bankrupt. Liu Jogeng's company was also severely affected, and its prospects were worrying. At this time, his parents happened to be urging him to return to his hometown to get married. Due to the sluggish business and family reasons, he made the decision to come back for development.

In the autumn of 2000, Liu Jogeng declined repeated attempts by factory leaders to stay, resigned and returned to his hometown to consummate his marriage. Just after his honeymoon, he said goodbye to his beloved wife and moved to "Pingdingshan Hongfei Garment Co., Ltd.", "Jiaxian Kangshi Garment Factory", "Jierli Garment Co., Ltd." and "Xinmi Longxiang Garment Co., Ltd." "Company" does workshop management work. During this period, while working hard, he carefully studied the advanced management experience of various garment companies, and at the same time investigated the location suitable for his own factory through various relationships and connections.

When I was organizing a wedding banquet in my hometown, I found that there were many left-behind women in the area. This was a resource that the garment factory did not lack.

During the Spring Festival of 2011, Liu Jogeng went to his cousin’s house to visit relatives in Kuaziying Village, Shuizhai Township, Yexian County. He accidentally talked to his cousin about his idea of ??building a clothing factory, which impressed him greatly. Uncle supports. His cousin is a cadre in the village and has many connections. He said that someone used to run a clothing factory in the village, but it was closed down due to management reasons. Many women in and around the village have worked in the village's garment factories, so they have no problem recruiting skilled workers. What his cousin said made Liu Jigeng's blood boil, and further strengthened his confidence in building his own garment factory. He asked his cousin to go to the local government to understand the situation and get back to him. The enthusiastic cousin immediately called the company in the township. The call from the director of the office received a clear answer.

When the time came, Liu Jogeng, who had accumulated rich industry experience, began to embark on the road of business. He quit his high-paying and comfortable job, came to his cousin's house, and began to concentrate on preparing to establish a garment manufacturing company. factory matters.

Just after the Spring Festival in 2011, with the support of the local party committee and government’s preferential investment policies, Liu Jogeng and his cousin officially began to invest in and build the "Hengtai Garment Factory". From approval, site selection, land acquisition, factory construction, recruitment, employee training to enterprise operation, the relevant departments gave the green light all the way. In less than 7 months, the "Hengtai Garment Factory" built by him with a personal investment of 5.6 million yuan was put into operation. .

Liu Jugeng recruited management talents and technical personnel with high salaries, and formed an elite management team of "Hengtai Garment Factory". Liu Jugeng was elected as the general manager.

After the factory was built, Mr. Liu led the management team to focus on management internally and build image externally. With his persistence and enthusiasm for the cause, and his integrity and enthusiasm, he finally won one after another Customer trust. The company's reputation is getting better and better, its production scale is expanding, there are more and more orders, and the market is getting wider and wider. Its main partners include: the world's top 500 companies "Jiangsu Meida Group Company" and Hangzhou "Meikeris" Fashion Co., Ltd." and other well-known enterprises, the clothes are sold all over the country and even sold to European and American countries.

In the following more than a year, "Hengtai Garment Factory" has reached a new level every year. The number of employees has increased from dozens to more than a hundred, and the number of management personnel has increased from 5 to 100. With 10 people, the annual output and sales have increased exponentially, while accumulating a large number of customers. As of 2012, the company's total assets reached 6.5 million yuan, annual sales revenue reached 7 million yuan, and annual profits and taxes were 150,000 yuan. At the same time, the company has resettled 2 laid-off employees and 4 college graduates. Some employees have already completed formal labor relations and paid pension insurance and medical insurance for them.

While the scale of the enterprise continues to expand, Manager Liu Gogen is also deeply aware that employees are the main body of enterprise development, and having a high-quality and stable workforce is a prerequisite for enterprise development. First of all, he included the company's talent recruitment as a top priority in the company's development plan, giving priority to recruiting laid-off technical workers; secondly, he strengthened skills training for surrounding residents. The company recruited a large number of left-behind women into the factory through the local government, and carried out the work in phases and in batches. Vocational skills training reserves talents for the enterprise; third, the implementation of humanized management effectively stimulates the enthusiasm of the majority of employees and enhances the cohesion of the enterprise.

In recent years, Manager Liu Jugeng has gradually carried out enterprise reforms layer by layer in accordance with the modern enterprise model, because he firmly believes that thinking determines the way out and vision determines wealth. He admitted frankly that the business strategy he adheres to only has 16 words: "Integrity-based, quality first, reputation first, customer first." One of the words he often talks about is: "Reputation is the magic weapon for enterprise development"!