How to write a design idea for a design work?

Design description is also a design concept. Writing a good design description and expressing your unique design ideas in words are essential elements of excellent and rapid design.

However, many people are at a loss for the lengthy description of the design. Mainly for the following three parts:

1, analysis overview

Through the analysis of the overall environment of the base, this paper shows the types of life services that people in and around the base need to provide, and expounds the solutions to the problems that the base needs to deal with. Finally, the landscape environment design of the site is accurately positioned from two aspects: function and nature.

2. Design source

The source of design, design ideas and how to draw a small house are 4. How to conceive and why to draw this house. Color description, describing the intention of the color used, such as green: environmental protection, health, harmlessness, etc. And the feeling that color gives people, such as comfort and relaxation.

3. Explain the design concept.

The leading idea of design is to "protect ecology, spread culture, beautify the environment, and facilitate people's convenience and simplicity", give full play to the green space effect, adhere to "people-oriented", embody the modern eco-friendly design concept, describe what people can think of through small houses, describe the overall sense of space, what is the basis for the overall planning of rooms, and what is the significance of such a design. All design instructions should have a central point, spread outward from the central point, and then focus outward to this central point.

Precautions:

1. Use size to express the sense of space. Things of the same size have a sense of size because of different distances, which are large near and small far away. On the plane, we feel close when the area is large, and far when the area is small.

2. Using the overlapping expression, one shape is superimposed on another shape on the plane, which will have the feeling of front and back, up and down, resulting in a sense of space.

3. Using the shadow representation method, the distinction of shadows will make the object feel three-dimensional and concave-convex.

4. Use the expression of interval density to make the small image or the change of linear density have a sense of space. In reality, it is like a curtain with a little pattern. When it is rolled up, the pattern will become dense, and the interval is very small. The denser it is, the farther it feels.

Design description is also a design concept. Design instructions should do the following:

1, design source 2, design ideas and how to draw a small house, why draw this house.

3, color description, describe the intention of the color used, such as green: environmental protection, health, harmless, etc. And the feeling of color, such as comfort and relaxation.

4. What can people think through a small house?

5, the overall sense of space description, what is the overall planning of the room according to the pattern, what is the significance of this design?

6. All design instructions should have a central point, spread outward from the central point, and then focus on this central point from the outside.

Creativity is by no means groundless. Creativity comes from the profound experience of life and is the accumulation of culture and history. People engaged in creative work should have three basic conditions:

Have profound knowledge;

Good at observing, thinking and summarizing;

Be creative.

First of all, we should consider what style the product shows, and there are many factors to consider in the design of clothing structure. We should consider adjusting the position of the structural line at the age level. The consideration of position is the basis of setting off the effect of ready-made clothes. When we look at the overall situation of a work, what shape the clothes come from, such as H-type, A-type, wide-type, cocoon-type, what shape we like, O-type or not, we must draw the overall layout into this strong shape, so as to lay out the details. To know an important detail, the effect of sleeve type does not change with the size of bust, but with the size difference of human body. In addition, our structural designers should have the ability of style designers, such as the coordination of lines and styles, and whether the expression style of the main line of style tends to be casual, feminine or tough, which we must consider in structural design! ! ! Is a qualified structural designer! A good structural designer should also create new patterns to make clothes more valuable and valuable! Let consumers feel the charm of the plate!

What do you want?

What effect do you want?

In what ways and means do you show the desired effect?

And what kind of comfort do you think the effect you show can bring to users during use?

Content included in the concept statement of graphic design

The introduction of graphic design works is mainly to let more people know the meaning of design drawings and the meaning of each different pattern and color.

It includes:

1, the theme expressed by the designer

2. Design conception

3. Design style and structure description

4. The meanings of patterns, colors and words used in products and designs.

5. Design dimensions, standard colors and materials.

First of all, make clear the design purpose, use environment, object and required level.

The second is to prepare corresponding standards, screen materials and make comprehensive arrangements around the demand.

It is important to communicate with the demander, correct the behavior deviation in time and avoid the final rework!

Firstly, it expounds the specific general situation of the project itself, including the business circle where the project is located, the people it faces, the functions to be realized and the style orientation;

Secondly, the design ideas are put forward: either from the cultural background of the project, from historical allusions, or from natural things. , put forward the main line of design, from general to centralized, from wide to narrow, from large to small, which is also the soul of the whole design;

Thirdly, determine the specific functional partition, clarify the style and expression, and integrate the soul extracted in the previous step into the design;

Finally, the specific application of decorative materials in space and the expression of color lighting are clarified, which endows it with soul and makes the space alive.

The following are my works for your reference:

1, what are you going to do?

2. What do you hope to achieve?

3. What would you do to achieve this goal?

4. What kind of creativity do you want to use to strengthen this purpose?

5. What design do you use to express your creativity?

6. What kind of typesetting do you use to assist your creativity?

(1) Why did you do this? (purpose);

(2) What's the matter? (object);

(3) Where is it implemented? (location);

(4) When will it be implemented? When will it be finished? (time);

(5) By whom? (personnel);

(6) How to implement it? What effective measures have been taken? (method)

When analyzing questions in this way, first list six questions, and then consider some small questions after answering them. After being answered again, the works can be cancelled, merged, rearranged and simplified, and the problems can be comprehensively analyzed and studied, thus resulting in updated creative ideas or decisions. Personally, I think this is just a mechanized and systematic European way of thinking, and we can "choose the good and change from the bad"

This is a way of thinking, and it can also be said to be a creative technique. It is to think about the selected project, process or operation from six aspects: reason (why), object (what), place (where), time (when), personnel (who) and method (how). This seemingly ridiculous and naive way of asking questions and thinking can make the content of thinking deeper and more scientific.

Start our design concept:

1, customer demand analysis: website design is an important way to show the corporate image, introduce products and services, and reflect the development strategy of the enterprise, so it is necessary to make clear the purpose of designing the website and the needs of users, so as to make a feasible design scheme.

2. The overall style of the website: refers to the comprehensive feeling that the overall image of the website gives visitors. This "overall image" includes CI (logo, color, font, slogan), layout, browsing mode, interactivity, words, tone, content value, existence significance, website honor and many other factors.

3, color matching: Although many colors are really attractive, it is also easy to usurp the host's role. Stick to controlling the color matching in two or three colors, so that you can control the color matching of the whole design as well as possible.

4. Standard navigation design: Although hidden navigation looks cool and unconventional creative navigation is good, these navigation modes are not so friendly to users. Although unconventional design is easy to remember, it is often relatively more difficult in experience. Choosing the standard navigation mode can make your website easier to use.

5. Create an easy-to-read copy: typesetting can visually control the complexity of content, while text can control the complexity of information transmission. In fact, the two are equally important, and each word should be consistent with vision in meaning and information.

How to write the knowledge of website design concept is introduced here for everyone. Everyone must be innovative when designing and design according to users' preferences. You can't blindly pursue uniqueness. If the user's experience is not good, I believe that no matter how good the design is, it will not attract users.

Just like we receive friends, it is a step-by-step experience from welcoming guests through the door to taking a seat, pouring tea, toasting and chatting.

1, what are you going to do?

2. What do you hope to achieve?

3. What would you do to achieve this goal?

4. What kind of creativity do you want to use to strengthen this purpose?

5. What design do you use to express your creativity?

6. What kind of typesetting do you use to assist your creativity?

(1) Why-why do you want to do this? (purpose);

(2) What-what's the matter? (object);

(3) Where is it executed? (location);

(4) When-when will it be implemented? When will it be finished? (time);

(5) Who will carry it out? (personnel);

(6) How to implement it? What effective measures have been taken? (method)

The English initials of the above six questions are five W and 1 H, so they are abbreviated as 5W 1H working method. When analyzing questions in this way, first list six questions, and then consider some small questions after answering them. After being answered again, the works can be cancelled, merged, rearranged and simplified, and the problems can be comprehensively analyzed and studied, thus resulting in updated creative ideas or decisions. Personally, I think this is just a mechanized and systematic European way of thinking, and we can "choose the good and change from the bad"

5W 1H analysis, also known as Liuhe analysis, is a thinking method and a creative technique. It is to think about the selected project, process or operation from six aspects: reason (why), object (what), place (where), time (when), personnel (who) and method (how). This seemingly ridiculous and naive way of asking questions and thinking can make the content of thinking deeper and more scientific.

Start our design idea (we will use the network as the picture below):

1, customer demand analysis: website design is an important way to show the corporate image, introduce products and services, and reflect the development strategy of the enterprise, so it is necessary to make clear the purpose of designing the website and the needs of users, so as to make a feasible design scheme.

2. The overall style of the website: refers to the comprehensive feeling that the overall image of the website gives visitors. This "overall image" includes CI (logo, color, font, slogan), layout, browsing mode, interactivity, words, tone, content value, existence significance, website honor and many other factors.

3, color matching: Although many colors are really attractive, it is also easy to usurp the host's role. Stick to controlling the color matching in two or three colors, so that you can control the color matching of the whole design as well as possible.

4. Standard navigation design: Although hidden navigation looks cool and unconventional creative navigation is good, these navigation modes are not so friendly to users. Although unconventional design is easy to remember, it is often relatively more difficult in experience. Choosing the standard navigation mode can make your website easier to use.

5. Create an easy-to-read copy: typesetting can visually control the complexity of content, while text can control the complexity of information transmission. In fact, the two are equally important, and each word should be consistent with vision in meaning and information.

How to write the knowledge of website design concept is introduced here for everyone. Everyone must be innovative when designing and design according to users' preferences. You can't blindly pursue uniqueness. If the user's experience is not good, I believe that no matter how good the design is, it will not attract users.

Just like we receive friends, it is a step-by-step experience from welcoming guests through the door to taking a seat, pouring tea, toasting and chatting.

Finally, we have to go back to a basic original point, just stupid design. Treat consumers as fools, and let them know at a glance what you do.

I hope 5W 1H can help you analyze the transaction.