Elf "Small Electricity" Fashion iCar: Will Chery QQ Ice Cream be popular below 30,000 yuan?

The popularity of the 202 1 mini electric vehicle market is indeed somewhat unexpected. It is precisely because of the strong demand of people in second-and third-tier cities for this boutique car that Chery also launched QQ ice cream in time, adding another fire to this fiery market.

Chery QQ ice cream is the first product in QQ product series, officially positioned as a happy toy, based on Chery iCar ecology. The new car * * * introduces three models: sundae, cone and pudding, with the price range of 29,900-43,900 yuan, and provides consumers with the listing right of 4+65,438+0.

For QQ ice cream, first of all, we should understand Chery iCar ecology, which is an open, evolving and cross-industry integration platform. It aims to use digital technology to build the frontier ecology in the automotive field and promote the digital progress of the industry and society. Link everyone's global life scenes with cars to create an intelligent living ecological environment. Chery iCar ecological partners include Ali, Haier, Tmall and other enterprises. At the same time, it will also adopt the brand-new marketing model of Chery iCar and the after-sales service of Chery iCar.

From the body size and appearance, ice cream is similar to Japanese "K car", which has the advantages of portability, economy, practicality and fun. The new car is designed with a 360 smile language, and the U-shaped smiling LED headlights make the front face look more vivid and interesting. The combination of square and circular design elements also forms a more rounded and lovely design style.

The side shape of the ice cream body is short and compact, and a more dynamic two-color body design is adopted. In terms of body size, the length, width and height of QQ ice cream are 2980/ 1496/ 1637mm and the wheelbase is 1960 mm respectively. At the same time, QQ ice cream adopts a three-door and four-seat body structure and is officially positioned as a mini SUV.

Of course, the understanding of fashion and personalization of ice cream is also in place. Up to seven kinds of bright and beautiful body colors, so that every young person or urban beauty has a favorite choice.

If we say who is the biggest dark horse of 202 1 new energy vehicle, it must be Wuling Hong Guang MINI EV. It is the best proof to surpass Tesla, BYD and other models for many times to lead the monthly list of new energy sales. Although the cruising range, configuration, etc. This kind of boutique cars are short boards, and the most important price advantage can really make everyone ignore these shortcomings.

The market needs high-end electric vehicles such as Tesla and BYD, and the market also needs ice cream, an affordable and accessible boutique car. In fact, many people's car demand is very simple, which is nothing more than going to work or picking up their children to buy a dish. Whether the price can be lowered is more critical than the dispensable function.

QQ ice cream adopts the minimalist aesthetic design of I Space space, with relatively few physical buttons. The two-color interior makes the car look very lively and warm, while the textured decorative board makes the interior materials not cheap. At the same time, the integrated sports seat also adopts the antibacterial ecological fabric fabric for mother and baby, which has a sense of texture and design.

The new car is equipped with a medium-sized color LCD dashboard, which can display a lot of information. The reversing image is also integrated into the full LCD instrument panel. In addition, the new car is also equipped with safety configurations such as reversing radar, tire pressure alarm and ramp assist.

The new car is not equipped with a central control screen, but it is intimately equipped with a mobile phone stand, which can view navigation and so on. At the same time, 13 remote control and 19 vehicle condition report can be carried out through icar eco-APP, and services such as road rescue and one-button maintenance can also be called.

In terms of power, the new car is equipped with a permanent magnet synchronous motor, with a maximum power of 20kW and a peak torque of 85n m. The maximum endurance is 120km and 170km respectively, and it is equipped with battery heating and intelligent heat preservation functions.

In the past, in order to meet short-distance travel, many people chose low-end and cheap old scooters. In the past, due to the imperfection of policies and regulations, these old scooters with miscellaneous brands became popular, but they were not only illegal, but also could not guarantee their safety. With the gradual improvement of relevant policies and the rectification of law enforcement departments, these non-compliant and even unlicensed "older generations" are bound to be replaced by higher-level boutique cars, and the future market prospect of ice cream is also worthy of optimism.

Write at the end:

Price is undoubtedly the stepping stone to open the market for ice cream, and personalization, quality and quality will also help ice cream to succeed. If the new energy market of 202 1 is the year of "Hong Guang MINI EV", can 2022 be the year of "ice cream"? Let's wait and see.