What is the difference between a company name and a trademark?

What is the difference between a company name and a trademark? First of all, the basis of registration is different. Registered trademarks are registered in accordance with the provisions of the Trademark Law, and enterprise names are registered in accordance with the Company Law, the Law on Enterprises with Foreign Investment, the Law on Sino-foreign Joint Ventures, the Law on Chinese-foreign Cooperative Ventures, the Law on Sole proprietorship Enterprises, and the Provisions on the Administration of Enterprise Name Registration. Second, the acquisition methods are different. China implements the principle of combining voluntary registration with compulsory registration for trademarks. The practice is that, except for some goods that must use registered trademarks according to regulations, the trademark of general goods adopts the principle of voluntary registration, that is, registered goods can enjoy the exclusive right, while unregistered goods can still be used, but they do not enjoy the exclusive right; For enterprise names, names that have not been approved and registered shall not be used and shall not enjoy the right to name. Third, the characteristics and contents of rights are different. Trademark right is a kind of industrial property right, which only has the characteristics of property right, but not the characteristics of personal right, and the right of enterprise name is a right with both personal right and property right. Therefore, the enterprise name right is generally not allowed to be transferred or licensed to others. Company name Company name appears in the form of "administrative division, trade name and industry characteristic organization form", and its core is "trade name" (also known as trade name), which is a protected part. The characteristic of font size protection is that the limited area is not limited to industries. For example, if you register a shop name in Xiamen, no one else in Xiamen can register a company in any industry with this shop name, but people outside Xiamen can. The function of company name is to identify a business entity, and its goal is the company. It often appears in documents, various signatures and places where you need to tell others who your company is. Therefore, the font size can only be used as the abbreviation of the company in some areas, but not as a substitute for products or services. Therefore, all practices of promoting products by company name or font size are wrong and not protected by law. Trademark trademark (or brand), the object of protection is the category of products or services, and trademark is synonymous with your products or services. This is different from the company name. The characteristic of trademark protection is that the category of products or services is not limited to regions. For example, if you register a trademark, no company in China can use your trademark to promote its products or services on similar products or services. However, others can still apply for the same trademark on other categories of products or services. Trademark and company name are the most important components of a company, and the difference between them mainly lies in the basis of registration, the way of obtaining, and the differences in characteristics and contents. The characteristic of trademark protection mainly lies in the category of products or services, but it does not limit the region, while the company name limits the region without limiting the category.