What do VI and CI mean in advertising design?

The translation of VI into visual recognition is the most spreading and infectious level in CIS system. 83% of the external information people perceive reaches people's minds through visual channels. CI is the abbreviation of Corporate Identity System, which is translated as "enterprise identification system".

CI design means the design of corporate identity, including the design of corporate name, logo, standard font, color, symbol pattern, slogan and mascot. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which are directly spread at the widest level in extremely rich and diverse application forms.

Extended data:

Advertising design focuses on theoretical research within the discipline of advertising, permeates the relevant contents of communication, marketing and psychology, and is supplemented by specific practices such as writing, investigation and photography. Advertising is a major with strong application.

At the same time, advertising is a kind of marketing behavior, which aims to help advertisers sell products. Therefore, advertising studies market economy, tipping psychology and aesthetics in order to encourage people's consumption consciousness and produce social psychology. Such as movie posters, corporate packaging, book advertisements, online advertisements, etc. They are all the results of advertising, and generally speaking, they are more like art that permeates life.

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Baidu encyclopedia -CI design