The theme slogan of the 19th Asian Games in Hangzhou

The theme slogan of the 19th Hangzhou Asian Games is Heart to Heart, @Future.

“Heart to heart, @the future needs to be gentle yet dynamic.” Professor Bi Xuefeng, head of the Hangzhou Asian Games Art Design Research Center and dean of the School of Design Art of the China Academy of Art, is the designer of the font for this theme slogan Chief designer.

He said that many sports-related icons use sharp corners to express power and speed. "We tilted the overall font 15 degrees to the right and used a gradient color from bright purple to bright blue to pursue a visual sense of movement and express a youthful, energetic and friendly tone."

Bi Xuefeng said, "We also hope to express the gentle temperament of China's Jiangnan water town at the same time, so the strokes are rounded in the lower right corner of each word in the slogan."

For the 19th Hangzhou The theme slogan of the Asian Games is "Heart to Heart, @Future" ("Heart to Heart, @Future"). Raja Randhir Singh, Acting Chairman of the Olympic Council of Asia, put forward his own opinions.

He believes that heart-to-heart and facing the future means that everyone should work together and cooperate in everything. This is a peaceful and harmonious event, which is also a call to the whole world.

The Hangzhou Asian Games is full of a sense of the future and technology:

For the innovative expression of the theme slogan of the Hangzhou Asian Games, the then Chairman of the Olympic Council of Asia, Prince Ahmed, once issued a speech The congratulatory letter and the theme slogan approved the letter were highly praised. "It is very futuristic. I believe that everyone will like this slogan. It defines the spirit of the Hangzhou Asian Games."

"The biggest highlight is the Internet symbol '＠', which represents both The interconnection of everything also fits the characteristics of Hangzhou as an Internet city. We pronounce this slogan as 'Heart to heart, love for the future'," said Chen Weiqiang, deputy secretary-general of the Hangzhou Asia Organizing Committee and deputy mayor of Hangzhou.

“‘Heart-to-Heart Harmony, @Future’ is an early statement of the important position of scientific and technological elements in the theme slogan of the comprehensive sports games.” said Zhou Jian, Director of the Media and Broadcasting Department of the Olympic Council of Asia.