When a car reaches a mountain, there must be a road. Where there is a road, there must be a Toyota car. Who said that?

There is a Chinese proverb, "There must be a road before the car reaches the mountain", which illustrates the Chinese people's optimistic and positive attitude towards life. This sentence has been used by Japanese manufacturers in their car advertisements. This is the slogan of Toyota cars that can often be seen on the road: "There must be a road before the car reaches the mountain, and where there is a road, there must be a Toyota car." When we beat our chests because our culture is being used by others, we have to admire Toyota's wisdom. This slogan vividly illustrates the popularity of Toyota cars. It exaggerates that as long as there are roads, there will be Toyota cars. Because everyone agrees that good things are good, and what most people choose is always right. Of course, this slogan also caused some controversy. For example, there must be a road before the car reaches the mountain and there must be a Toyota car when there is a road. They do not match each other and have no substantial connection. Some people also believe that Japanese manufacturers have made far-fetched use of this Chinese proverb. But we must know that the primary purpose of advertising slogans is to make people remember them deeply, so that it is possible to instill the concept of the product into the minds of consumers in order to stimulate consumption. The rising sales of Toyota directly prove the success of this advertising slogan. In the 1980s, apart from Hongqi, Jeeps and tractors, the only cars on China's roads were imported cars from Japan. Toyota still relies on its powerful advertising slogan to remind you of it when buying a car. Today, Toyota's advertising slogan has been changed many times, but an entire generation of Chinese people still remember this sentence.